Video Maker
85
Quality Score
Excellent
✍️ Bumetric analysis
“
AI Video Maker targets the casual content creator on Android, specifically those looking for a user-friendly, watermark-free editor for social media platforms like YouTube, Instagram, and TikTok. It directly competes with other free, feature-rich mobile video editors such as CapCut and VivaVideo, emphasizing ease of use and high-quality export. The app’s strong user rating from millions of reviews indicates significant market penetration and user satisfaction, signaling a mature product with established traction in the growth stage. For this category, a common monetization strategy for "free" apps involves a freemium model, offering advanced features or premium asset packs via in-app purchases, or a subscription for an ad-free experience and exclusive tools. Given its "no watermark" claim, the likely upgrade path would be for more sophisticated editing capabilities or expanded content libraries.
BU Score 85 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
5 snapshots on record
Rating
4.8
Reviews
3,072,269 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
5
since May 2026
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 🌐 Cross-platform reach (iOS + Android) | +$32K |
| ⚙ 8.8y maintenance × ~1-person team | +$52K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$29.0M
↳ What it would sell for · not monthly revenue
Marketplace range $22.0M – $38.0M · 42× MRR multiple
💸
~200× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 📅 8.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
42× MRR
👥 Estimated audience size
322.5M
Lifetime downloads (US-equivalent)
Monthly active
28.5M
Daily active
5.7M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Video Players & Editors engagement | ~150 installs / rating |
| 📅 8.8y of rating accumulation | -30% |
| 🔁 Video Players & Editors D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Video Players & Editors |
| 📦 Compact Android bundle | → Native Kotlin |
💀 Maintenance status
Active
15%
Last shipped 2026-07-20 · 71 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 71 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
9.6
Revenue Strength
5.8
Monetization Maturity
5.0
Defensibility
8.2
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.78★ across 3,072,269 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (3,072,269 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| excellent appREVIEW | +$1,500 | |
| user friendlyREVIEW | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Video Maker
- Developer
- InShot Video Editor
- Bundle ID
- videoeditor.videomaker.videoeditorforyoutube
- App Store URL
- Open in App Store
- Category
- Video Players & Editors
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- inshot.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $2.99 - $59.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🚀Update Frequency · Releases per Quarter2 releases tracked
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
<b>Video.Guru</b> - AI video maker and video editor from photo & music. The most user friendly <b>YouTube video editor</b> for Android. This all-in-one video editor with <b>powerful & free video editing</b> features: video trim, cut, fast & slow motion, edit video and photos with music, transition effects, filters, save <b>high quality video</b> etc.
Easy-to-use video maker, no watermark! With Video Guru, you can <b>export 4k video without watermark</b>, easily share to YouTube and other social media like Instagram, Facebook, TikTok etc.
💡<b>All-in-one Video Editor</b>… View full description on the official store →
Easy-to-use video maker, no watermark! With Video Guru, you can <b>export 4k video without watermark</b>, easily share to YouTube and other social media like Instagram, Facebook, TikTok etc.
💡<b>All-in-one Video Editor</b>… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v1.621.196🔄 updated 2mo ago📂 Video Players & Editors💰 Free📺 Ad-supported💎 IAP $2.99 - $59.99 per item🚀 Launched 2017 (8y old)
📅
What Worked™ · Development Pipeline
4 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v1.612.194 → v1.621.196
→ 30 days after: reviews +5,401 high confidence
2026-07
📸
Replaced 1 store screenshot
→ 30 days after: reviews +5,401 high confidence
2026-06
📸
Refreshed store screenshots — 8 of 8 updated
→ 30 days after: reviews +5,534 high confidence
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +7,681 high confidence
📸
Store Page History
9 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 2
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 3
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 4
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 5
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 6
3 ver.
3 ver.
2026-05-06
2026-06-12
2026-07-12
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Video Maker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by InShot Video Editor
View all →📦 Portfolio summaryBIG studio
5apps·$3.5M/mocombined
✓ Diversified — top app contributes 20%; risk spread across portfolio
Similar apps in Video Players & Editors
About this analysis
Why high confidence: 3,072,269 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Video Maker make per month?▴
Based on our ML-calibrated revenue forecast, Video Maker earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Video Maker profitable?▴
With estimated build cost $145K and monthly revenue $700K, Video Maker looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Video Maker have?▴
Estimated audience: ~322.5M lifetime downloads, ~28.5M monthly active users, and ~5.7M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Video Maker?▴
Browse the full Video Players & Editors category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Video Maker built with?▴
Our heuristic places Video Maker on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Video Maker still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 2 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Video Maker sell for?▴
Estimated acquisition value: $29.0M (marketplace range $22.0M – $38.0M). Calculated as 42× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Video Maker last updated?▴
Video Maker last shipped a new version on 2026-07-20 — 2 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Video Maker?▴
Video Maker is published by InShot Video Editor on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Video Maker's BU Score?▴
Video Maker has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.