Ashley Madison Discreet Dating
75
Quality Score
Strong
Ashley Madison Discreet Dating
High confidence
✍️ bumetric analysis
“
Ashley Madison Discreet Dating is an iOS app from Ruby Life Inc. in the Social Networking category, currently rated 4.0★ across 75,891 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 75: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$27.1K
per month
→
12-mo forecast
$28.1K – $58.7K
per month
→
24-mo forecast
$34.7K – $104.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$972/mo · 20K ratings · 2.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (161 MB) | +$40K |
| ⚙ Social Networking complexity ×1.70 | +$63K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$425K
↳ What it would sell for · not monthly revenue
Marketplace range $325K – $600K · 16× MRR multiple
💸
~2.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Social Networking category multiple | +5% |
Final multiple
16× MRR
👥 Estimated audience size
6.8M
Lifetime downloads (US-equivalent)
Monthly active
1.7M
Daily active
935K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$27.1K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$25.7K – $42.9K
12 months
$28.1K – $58.7K
24 months
$34.7K – $104K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.0
Product Quality
8.1
Revenue Strength
4.4
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $18K - $40K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.05★ across 75,891 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $487K-$867K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (75,891 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (16 languages)METRIC | +$1,500 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Good rating (4.0★)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.9.0
Addressed minor bugs and improved speed and performance.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Ashley Madison Discreet Dating
- Developer
- Ruby Life Inc.
- Bundle ID
- com.avidlifemedia.ashleymadison
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- NL, EN, FI, FR, DE, HE, IT, JA, KO, NB, PT, RU, ZH, ES, SV, ZH
Company
- Website
- www.rubylife.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $200.0K ($150.0K – $250.0K)AI medium
- AI annual estimate
- $2.4M/yr
- ML model estimate / mo
- $27.1K/mo
- Top-grossing rank
- 🇨🇦#16 /100 🇦🇺#30 /100 🇬🇧#43 /100 🇧🇷#44 /100 🇺🇸#54 /100 🇮🇳#95 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Ashley Madison Discreet Dating" by Ruby Life Inc. is estimated to generate approximately $200,000 in monthly revenue, leading to an annual estimate of $2.4 million.
Sources mentioned: Sensor Tower
📈Ratings growth75,891 ratings+27% lifetimeShow 3-year history estimate ▾
Tracked (34 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇨🇦CA#16 /100
🇦🇺AU#30 /100
🇬🇧GB#43 /100
🇧🇷BR#44 /100
🇺🇸US#54 /100
🇮🇳IN#95 /100
📊Category Rank Trajectory#16 now · best #15 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Ashley Madison®: Discreet Dating
Unlock desire with Ashley Madison® - the discreet dating app built on ethical discretion.
Available in 40+ countries. 91 million Members since 2002 (and counting).
YOUR DESIRES, YOUR RULES.
Whether you’re seeking a new spark, exploring non-monogamy, or navigating the world of polyamory, Ashley Madison connects you with a community that speaks your language—all while keeping you in total control of your privacy.
PRIVACY ISN’T AN OPTION, IT’S OUR STANDARD.… View full description on the official store →
Unlock desire with Ashley Madison® - the discreet dating app built on ethical discretion.
Available in 40+ countries. 91 million Members since 2002 (and counting).
YOUR DESIRES, YOUR RULES.
Whether you’re seeking a new spark, exploring non-monogamy, or navigating the world of polyamory, Ashley Madison connects you with a community that speaks your language—all while keeping you in total control of your privacy.
PRIVACY ISN’T AN OPTION, IT’S OUR STANDARD.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 161 MB🔞 17+📱 iOS 16.0+🔖 v8.9.0🔄 updated 0d ago🌐 NL, EN, FI, FR, DE +11📂 Social Networking💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 1.44 → 3.80 (improved 2.36★)
2025-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-11
⭐
Rating ↑ 1.45 → 1.75 (improved 0.30★)
2024-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-11
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
2024-11
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2024-11
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — rubylife.com
- Tech stack
- Microsoft 365 · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Google Workspace · Loom
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.63322★ | 2,631 | 3.63322★ this version |
| 🇧🇷 BR | 4.27629★ | 4,336 | 4.27629★ this version |
| 🇨🇦 CA | 3.69381★ | 6,215 | 3.69381★ this version |
| 🇩🇪 DE | 3.86765★ | 204 | 3.86765★ this version |
| 🇫🇷 FR | 3.8375★ | 160 | 3.8375★ this version |
| 🇬🇧 GB | 3.75435★ | 3,273 | 3.75435★ this version |
| 🇮🇳 IN | 3.66472★ | 343 | 3.66472★ this version |
| 🇯🇵 JP | 3.62656★ | 241 | 3.62656★ this version |
| 🇺🇸 US | 4.0488★ | 76,292 | 4.0488★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Ashley Madison Discreet Dating: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Ruby Life Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$972/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
Similar apps in Social Networking
About this analysis
Why high confidence: 75,891 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Ashley Madison Discreet Dating make per month?▴
Based on our ML-calibrated revenue forecast, Ashley Madison Discreet Dating earns approximately $27K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Ashley Madison Discreet Dating?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Ashley Madison Discreet Dating?▴
Ashley Madison Discreet Dating is published by Ruby Life Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Ashley Madison Discreet Dating's BU Score?▴
Ashley Madison Discreet Dating has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.