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AVG Mobile Security

77
Quality Score
Strong

AVG Mobile Security

High confidence
4.7 ✍️ Editor
✍️ bumetric analysis

AVG Mobile Security is an iOS app from AVG eCommerce CY Limited in the Utilities category, currently rated 4.7★ across 75,673 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 77: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$29.6K
per month
12-mo forecast
$30.6K – $64.2K
per month
24-mo forecast
$38.0K – $113.9K
per month
MID tier
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$55K
What it cost to build · not monthly revenue
Likely range $40K – $75K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~2.9y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
📦 Asset bundle (84 MB) +$13K
Utilities complexity ×0.85 $-9594
Total estimate $55K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$25K
What it would sell for · not monthly revenue
Marketplace range $20K – $30K · 16× MRR multiple
💸 ~0.5× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
★ rating ≥ 4.7 (premium) +15%
🏷 Utilities category multiple -10%
Final multiple 16× MRR
👥 Estimated audience size
15.0M
Lifetime downloads (US-equivalent)
Monthly active
3.0M
Daily active
600K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Utilities engagement ~200 installs / rating
🔁 Utilities D30 retention 20%
📍 DAU / MAU stickiness 0.20
DAU / MAU 20% sticky
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$29.6K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$28.1K – $46.8K
12 months
$30.6K – $64.2K
24 months
$38.0K – $113K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 51/100MID TIERunderperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
4.9
Product Quality
9.5
Revenue Strength
4.5
Monetization Maturity
1.0
Defensibility
5.2
Market Position
2.0
Operational Safety
9.0
  • 💰 Revenue: Modest — $20K - $44K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.73★ across 75,673 reviews — exceptional (top 1% in category).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: last update 250d ago — slow cadence.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $532K-$947K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (75,673 ratings)METRIC
+$5,500
Paid app ($0.00)METRIC
+$2,800
Excellent rating (4.7★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
excellent appREVIEW
+$1,500
Multilingual (25 languages)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
support teamREVIEW
+$900
Established app (6y old)METRIC
+$800
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🆕 What's New · v25.17.0

We've made some improvements – fixed bugs, app crashes, and more. Help us make the app even better by leaving a review with your thoughts.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
AVG Mobile Security
Developer
AVG eCommerce CY Limited
Bundle ID
com.avg.ios.security
App Store URL
Open in App Store
Category
Utilities
Content rating
4+
Languages
CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, PL, PT, RO, RU, ZH, SK, ES, SV, ZH, TR, UK

Company

Website
Not found
Tagline
Today
Description
Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Available

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$1.5K/mo
Top-grossing rank
🇬🇧#35 /100   🇩🇪#59 /100   🇦🇺#68 /100   🇨🇦#76 /100
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
AI Revenue EstimateCONFIDENCE: LOW
Publicly available data, specifically from Sensor Tower, indicates that the publisher AVG Mobile generates an estimated $2 million in worldwide monthly revenue, with its highest-grossing app, 'AVG AntiVirus & Security' (primarily an Android app), contributing this amount. However, specific revenue figures for the iOS app 'AVG Mobile Security' by AVG eCommerce CY Limited are not publicly disclosed by sources like Sensor Tower, Statista, or Adapty. The app operates on a freemium model with premium subscription tiers. General industry benchmarks for utility apps suggest a typical user brings in $68.90 in the first year, but this cannot be directly applied without specific user numbers for the iOS app.
Sources mentioned: Sensor Tower, Statista, Adapty, App Store
📈Ratings growth75,673 ratings+46% lifetimeShow 3-year history estimate ▾Jun 2023Dec 2025Jun 2026
Tracked (48 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank4 countries
🇬🇧GB
#35 /100
🇩🇪DE
#59 /100
🇦🇺AU
#68 /100
🇨🇦CA
#76 /100
📊Category Rank Trajectory#35 now · best #34 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

• Identity Protection
We’ll send you a notification right away if any account passwords linked to your email are leaked online, so you can change them as soon as possible.

• Photo Vault
Hide your photos in an encrypted vault, accessible via PIN, Touch ID, or Face ID — so your private photos stay truly private.

• Wi-Fi Security
Automatically scans your current wireless connection to ensure it’s safe and uncompromised — and if any trouble is detected, we’ll let you know right away.

• Secure Browsing - available in Premium version… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 84 MB🔞 4+📱 iOS 15.0+🔖 v25.17.0🔄 updated 0d ago🌐 CS, DA, NL, EN, FI +20📂 Utilities💰 Paid
📅

What Worked™ · Development Pipeline

11 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
Rating ↑ 3.26 → 4.70 (improved 1.44★)
2024-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-06
Rating ↑ 2.14 → 2.50 (improved 0.36★)
2023-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-05
Rating ↓ 3.33 → 2.75 (dropped 0.58★)
2023-05
Rating ↑ 3.00 → 3.33 (improved 0.33★)
2023-05
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2023-05
🚀
First tracked snapshot — initial data captured
🌍

Multi-Country Performance

Available in 9 of 9 monitored markets
MarketRatingReviewsCurrent version
🇦🇺 AU4.67447★9,4804.67447★ this version
🇧🇷 BR4.79115★15,1024.79115★ this version
🇨🇦 CA4.67851★9,9634.67851★ this version
🇩🇪 DE4.70629★11,2324.70629★ this version
🇫🇷 FR4.64604★4,9134.64604★ this version
🇬🇧 GB4.73709★27,6144.73709★ this version
🇮🇳 IN4.60574★2,0574.60574★ this version
🇯🇵 JP4.57836★3,2354.57836★ this version
🇺🇸 US4.7256★76,0714.7256★ this version
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for AVG Mobile Security: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

More by AVG eCommerce CY Limited

View all →
📦 Portfolio summaryINDIE studio
2apps·$8K/mocombined
⚠ Concentrated — top app contributes 81% of combined revenue (single-app dependency)

Similar apps in Utilities

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·High confidence

Why high confidence: 75,673 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does AVG Mobile Security make per month?
Based on our ML-calibrated revenue forecast, AVG Mobile Security earns approximately $1.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like AVG Mobile Security?
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes AVG Mobile Security?
AVG Mobile Security is published by AVG eCommerce CY Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is AVG Mobile Security's BU Score?
AVG Mobile Security has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.