Babylist Baby Registry
80
Quality Score
Excellent
Babylist Baby Registry
High confidence
✍️ bumetric analysis
“
Babylist Baby Registry is an iOS app from BabyList Inc in the Shopping category, currently rated 4.9★ across 131,318 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 80: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.1K/mo · 18K ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (183 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 18× MRR multiple
💸
~1.5× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
13.0M
Lifetime downloads (US-equivalent)
Monthly active
1.6M
Daily active
275K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
9.8
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.9
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.92★ across 131,318 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($9K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (131,318 ratings)METRIC | +$12,000 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.36.415
Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Babylist Baby Registry
- Developer
- BabyList Inc
- Bundle ID
- st.babyli.BabyList
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- The baby registry that grows with your family
- Description
- Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.1K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/babylist
- linkedin.com/company/babylist
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/babylist · instagram instagram.com/babylist · linkedin linkedin.com/company/babylist · tiktok tiktok.com/@babylist · twitter twitter.com/babylist · youtube youtube.com/channel/UCuKydP0MCUhj2n04…
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- babylist.com/about
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data indicates that Babylist Inc., the parent company of the 'Babylist Baby Registry' app, generated over $750 million in revenue in 2025. However, specific revenue figures for the iOS app alone are not publicly disclosed, as the app is part of a broader platform that includes e-commerce, affiliate commissions, health services, and media partnerships.
Sources mentioned: Prospeo, TipRanks.com, Babylist Inc. Press, Startup Intros, Growjo, Business Model Canvas Templates, Modern Retail, Something Beyond, Business Insider, StreetInsider
📈Ratings growth131,318 ratings+26% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Babylist is the universal registry app with everything to help expecting parents plan, prepare and shop for their growing family.
With the Babylist app, the experience goes far beyond registry building, offering a weekly pregnancy tracker, price comparison across multiple retailers, a personalized checklist to help build a registry, helpful guides and resources about all the best expert and parent-approved baby gear, sales and deals from the best brands in the curated Babylist shop and more.… View full description on the official store →
With the Babylist app, the experience goes far beyond registry building, offering a weekly pregnancy tracker, price comparison across multiple retailers, a personalized checklist to help build a registry, helpful guides and resources about all the best expert and parent-approved baby gear, sales and deals from the best brands in the curated Babylist shop and more.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 183 MB🔞 17+📱 iOS 17.0+🔖 v1.36.415🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v1.36.415
2026-04
⭐
Rating ↑ 2.99 → 4.92 (improved 1.93★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-08
⭐
Rating ↓ 3.71 → 3.38 (dropped 0.33★)
2020-08
⭐
Rating ↑ 3.25 → 3.60 (improved 0.35★)
2020-08
⭐
Rating ↓ 3.67 → 3.25 (dropped 0.42★)
2020-08
⭐
Rating ↓ 4.00 → 3.67 (dropped 0.33★)
2020-07
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2020-07
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.88699★ | 761 | 4.88699★ this version |
| 🇨🇦 CA | 4.85735★ | 2,103 | 4.85735★ this version |
| 🇺🇸 US | 4.92332★ | 133,190 | 4.92332★ this version |
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Babylist Baby Registry: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 131,318 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Babylist Baby Registry make per month?▴
Based on our ML-calibrated revenue forecast, Babylist Baby Registry earns approximately $9.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Babylist Baby Registry?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Babylist Baby Registry?▴
Babylist Baby Registry is published by BabyList Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Babylist Baby Registry's BU Score?▴
Babylist Baby Registry has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.