Calm: Meditation und Schlaf
89
Quality Score
Excellent
Calm: Meditation und Schlaf
High confidence
✍️ bumetric analysis
“
Calm targets the mental wellness and sleep aid market, directly competing with Headspace and other mindfulness applications. Its substantial user rating, reflecting millions of individual reviews, combined with a significant monthly revenue estimate, indicates established market traction and a mature growth stage. This isn't an early-stage app; it’s a category leader with proven product-market fit. For paid apps in Health & Fitness, a common monetization observation is the prevalence of subscription models over one-time purchases. Users in this niche often prefer ongoing access to content libraries, making recurring revenue a more sustainable strategy than per-download pricing, which is rarely seen. This app’s consistent updates, even years after launch, reinforce its commitment to long-term user engagement and subscription retention.
BU Score 89 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.5M
per month
→
24-mo forecast
$1.9M – $3.6M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (194 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $475K – $800K · 20× MRR multiple
💸
~4.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
136.5M
Lifetime downloads (US-equivalent)
Monthly active
30.0M
Daily active
10.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.5M
24 months
$1.9M – $3.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.5
Product Quality
9.5
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $606K - $3336K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 1,954,611 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $27.3M-$48.5M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,954,611 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.95.1
Thanks for using Calm, the #1 app to help you sleep more, stress less and live mindfully with a range of science-backed content and activities for daily mental health support.
This update contains multiple bug fixes and performance improvements.… Full release notes →
This update contains multiple bug fixes and performance improvements.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Calm: Meditation und Schlaf
- Developer
- Calm.com
- Bundle ID
- com.calm.calmapp
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PL, PT, ES, ZH
Company
- Website
- www.calm.com
- Tagline
- Experience Calm
- Description
- Calm is the #1 app for sleep and meditation. Join the millions experiencing better sleep, lower stress, and less anxiety.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $7.7M ($4.0M – $10.5M)AI medium
- AI annual estimate
- $92.4M/yr
- ML model estimate / mo
- $31.6K/mo
- Top-grossing rank
- 🇨🇦#7 /100 🇦🇺#7 /100 🇺🇸#8 /100 🇬🇧#8 /100 🇩🇪#17 /100 🇧🇷#22 /100 🇮🇳#22 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/recharge.davidko · instagram instagram.com/davidko.recharge · youtube youtube.com/@rechargetoday
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- calm.com/blog/about
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Calm: Meditation und Schlaf" by Calm.com is estimated to generate approximately $7.7 million in monthly revenue. Monthly figures range from a low of $4 million (US iOS) to a high of $10.5 million (derived from total company revenue), leading to an annual estimate of $92.4 million.
Sources mentioned: Statista, Sensor Tower, Adapty, Business of Apps, Sacra
📈Ratings growth1,954,611 ratings+40% lifetimeShow 3-year history estimate ▾
Tracked (14 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇨🇦CA#7 /100
🇦🇺AU#7 /100
🇺🇸US#8 /100
🇬🇧GB#8 /100
🇩🇪DE#17 /100
🇧🇷BR#22 /100
🇮🇳IN#22 /100
🇫🇷FR#32 /100
🇯🇵JP#62 /100
📊Category Rank Trajectory#7 now · best #6 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
** Best of 2018 Award Winner ** — Apple
** 2017 App of the Year ** — Apple
** Happiest App in the World ** — Center for Humane Technology
Calm is the #1 app for Sleep, Meditation and Relaxation. Sleep better, relieve stress, lower anxiety and refocus your attention. Explore an extensive library of guided meditations, Sleep Stories, breathwork, exclusive music and stretching exercises.
Invest in your mental health and choose a guided meditation session that fits within your busy schedule.… View full description on the official store →
** 2017 App of the Year ** — Apple
** Happiest App in the World ** — Center for Humane Technology
Calm is the #1 app for Sleep, Meditation and Relaxation. Sleep better, relieve stress, lower anxiety and refocus your attention. Explore an extensive library of guided meditations, Sleep Stories, breathwork, exclusive music and stretching exercises.
Invest in your mental health and choose a guided meditation session that fits within your busy schedule.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 194 MB🔞 4+📱 iOS 17.0+🔖 v6.95.1🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +5📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.57 → 4.70 (improved 1.13★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-12
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-12
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #2Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
meditation·#2🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.70634★ | 147,470 | 4.70634★ this version |
| 🇧🇷 BR | 4.72965★ | 90,710 | 4.72965★ this version |
| 🇨🇦 CA | 4.68946★ | 207,042 | 4.68946★ this version |
| 🇩🇪 DE | 4.66775★ | 77,445 | 4.66775★ this version |
| 🇫🇷 FR | 4.5401★ | 54,505 | 4.5401★ this version |
| 🇬🇧 GB | 4.72028★ | 322,515 | 4.72028★ this version |
| 🇮🇳 IN | 4.62765★ | 25,530 | 4.62765★ this version |
| 🇯🇵 JP | 4.3413★ | 9,830 | 4.3413★ this version |
| 🇺🇸 US | 4.77372★ | 1,958,085 | 4.77372★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Calm: Meditation und Schlaf: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Calm.com
View all →📦 Portfolio summaryINDIE studio
3apps·$57K/mocombined
Lead-app heavy — top app contributes 55%
About this analysis
Why high confidence: 1,954,611 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Calm make per month?▴
Based on our ML-calibrated revenue forecast, Calm earns approximately $31K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Calm?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Calm?▴
Calm is published by Calm.com on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Calm's BU Score?▴
Calm has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.