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쿠팡(Coupang)-모바일 쇼핑

57
Quality Score
Solid

쿠팡(Coupang)-모바일 쇼핑

Medium confidence
3.4 ✍️ Editor
✍️ bumetric analysis

쿠팡(Coupang)-모바일 쇼핑 is an iOS app from Coupang Corp. in the Shopping category, currently rated 3.4★ across 508 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 57: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
12-mo forecast
$5.2K – $10.8K
per month
24-mo forecast
$6.4K – $19.2K
per month
MID tier
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$120K
What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~12 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
📦 Asset bundle (252 MB) +$40K
Shopping complexity ×1.30 +$27K
Total estimate $120K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$125K
What it would sell for · not monthly revenue
Marketplace range $100K – $150K · 12× MRR multiple
💸 ~1.0× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
★ rating < 3.5 (weak) -18%
🏷 Shopping category multiple +2%
Small user base (<1K ratings) -8%
Final multiple 12× MRR
👥 Estimated audience size
50K
Lifetime downloads (US-equivalent)
Monthly active
6.0K
Daily active
1.0K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Shopping engagement ~100 installs / rating
🔁 Shopping D30 retention 12%
📍 DAU / MAU stickiness 0.18
DAU / MAU 17% sticky
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 48/100MID TIERunderperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
6.8
Product Quality
4.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
8.0
  • 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 3.36★ across 508 reviews — below category median.
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($19K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
5 starREVIEW
+$1,800
Below-average rating (3.4★)METRIC
−$1,500
Mature app (14y old)METRIC
+$1,500
Ad-supported / freemiumMETRIC
+$600
Early-stage install base (508 ratings)METRIC
+$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🆕 What's New · v9.1.7

- We have reflected on your valuable feedback in the app's most recent version.
- Bug fixes and stability improvements.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
쿠팡(Coupang)-모바일 쇼핑
Developer
Coupang Corp.
Bundle ID
com.coupang.Coupang
App Store URL
Open in App Store
Category
Shopping
Content rating
4+
Languages
EN, KO, ZH

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$10.4K/mo
Top-grossing rank
Outside top 100 in US Shopping
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
📈Ratings growth508 ratings+446% lifetimeShow 3-year history estimate ▾Aug 2021Nov 2024Jun 2026
Tracked (56 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Coupang is the perfect place for savvy shoppers.
Baby, Kids, Fashion, Beauty, Home & Kitchen and Electronics, you name it! We offer millions of items at great prices and can deliver them to your doorstep faster than anybody else.


▶ Rocket Delivery by Coupang
- Buy today and receive your order from our friendly and reliable delivery team tomorrow.

▶ Everyday low price year-round
- Browse millions of products at everyday low prices. Log in to receive personalized coupons that help you save even more.

▶ Quick & Secure… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 252 MB🔞 4+📱 iOS 15.1+🔖 v9.1.7🔄 updated 0d ago🌐 EN, KO, ZH📂 Shopping💰 Paid
📅

What Worked™ · Development Pipeline

13 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
Rating ↑ 2.93 → 3.36 (improved 0.43★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
Rating ↑ 2.30 → 2.91 (improved 0.61★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
Rating ↓ 2.93 → 2.30 (dropped 0.63★)
2022-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2016-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2012-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2012-02
Rating ↓ 3.80 → 3.33 (dropped 0.47★)
2011-12
Rating ↑ 3.33 → 3.75 (improved 0.42★)
2011-12
Rating ↑ 3.00 → 3.33 (improved 0.33★)
2011-12
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2011-12
🚀
First tracked snapshot — initial data captured
🌍

Multi-Country Performance

Available in 9 of 9 monitored markets
MarketRatingReviewsCurrent version
🇦🇺 AU2.63043★462.63043★ this version
🇧🇷 BR5★25★ this version
🇨🇦 CA3.51724★583.51724★ this version
🇩🇪 DE2.44444★182.44444★ this version
🇫🇷 FR3★63★ this version
🇬🇧 GB2.83333★302.83333★ this version
🇮🇳 IN3.64★253.64★ this version
🇯🇵 JP3.32★503.32★ this version
🇺🇸 US3.35534★5153.35534★ this version
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for 쿠팡(Coupang)-모바일 쇼핑: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

More by Coupang Corp.

View all →
📦 Portfolio summaryINDIE studio
9apps·$19K/mocombined
Lead-app heavy — top app contributes 53%

Similar apps in Shopping

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·Medium confidence

Why medium confidence: 508 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does 쿠팡(Coupang)-모바일 쇼핑 make per month?
Based on our ML-calibrated revenue forecast, 쿠팡(Coupang)-모바일 쇼핑 earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like 쿠팡(Coupang)-모바일 쇼핑?
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes 쿠팡(Coupang)-모바일 쇼핑?
쿠팡(Coupang)-모바일 쇼핑 is published by Coupang Corp. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is 쿠팡(Coupang)-모바일 쇼핑's BU Score?
쿠팡(Coupang)-모바일 쇼핑 has a BU Score of 57/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.