DNA Play
66
Quality Score
Solid
DNA Play
Medium confidence
✍️ bumetric analysis
“
DNA Play is an iOS app from AVOKIDDO in the News category, currently rated 4.9★ across 2,131 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 66: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.9K/mo · 83 ratings · 4.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (155 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
👥 Estimated audience size
255K
Lifetime downloads (US-equivalent)
Monthly active
38K
Daily active
17K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.4
Product Quality
8.8
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.9★ across 2,131 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 926d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (926d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| Low install base (2,131 ratings)METRIC | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (11 languages)METRIC | +$1,500 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.6
Minor improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- DNA Play
- Developer
- AVOKIDDO
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, JA, KO, PT, ZH, ES, SV
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,131 ratings+213000% lifetimeShow 3-year history estimate ▾
Tracked (47 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $4.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Create your own funny monsters and transform them in real-time by building and tweaking their DNA! Over 200 billion unique life forms at your fingertips! Feed your monsters, dance with them, watch them skate, get to know their quirks.
• App Store "Best of 2015"
• Reached #1 in Kids & Education on the App Store in US, UK & many more countries
• Digital Ehon Award - Prize Winner 2017
• Tutora Award - Best Educational App 2017
• "App of the Week" by BBC Focus Magazine
• Featured in "Apps of the Month" by The Guardian
• "Learning about genetics becomes child’s play" - Cool Mom Tech… View full description on the official store →
• App Store "Best of 2015"
• Reached #1 in Kids & Education on the App Store in US, UK & many more countries
• Digital Ehon Award - Prize Winner 2017
• Tutora Award - Best Educational App 2017
• "App of the Week" by BBC Focus Magazine
• Featured in "Apps of the Month" by The Guardian
• "Learning about genetics becomes child’s play" - Cool Mom Tech… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 155 MB🔞 4+📱 iOS 11.0+🔖 v1.6🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +6📂 News💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 4.90 → 4.42 (dropped 0.48★)
2026-05
💲
Went paid — introduced $4.99 price point
2026-03
⭐
Rating ↑ 3.87 → 4.90 (improved 1.03★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2015-11
⭐
Rating ↑ 2.60 → 3.00 (improved 0.40★)
2015-11
⭐
Rating ↑ 2.00 → 2.60 (improved 0.60★)
2015-11
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
2015-10
⭐
Rating ↓ 3.00 → 2.50 (dropped 0.50★)
2015-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.37544★ | 285 | 4.37544★ this version |
| 🇧🇷 BR | 4.42307★ | 52 | 4.42307★ this version |
| 🇨🇦 CA | 4.44907★ | 216 | 4.44907★ this version |
| 🇩🇪 DE | 4.296★ | 125 | 4.296★ this version |
| 🇫🇷 FR | 4.52055★ | 73 | 4.52055★ this version |
| 🇬🇧 GB | 4.4958★ | 357 | 4.4958★ this version |
| 🇮🇳 IN | 4.90909★ | 11 | 4.90909★ this version |
| 🇯🇵 JP | 4.42045★ | 88 | 4.42045★ this version |
| 🇺🇸 US | 4.41488★ | 2,150 | 4.41488★ this version |
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for DNA Play: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by AVOKIDDO
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✓ Diversified — top app contributes 30%; risk spread across portfolio
About this analysis
Why medium confidence: 2,131 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does DNA Play make per month?▴
Based on our ML-calibrated revenue forecast, DNA Play earns approximately $86/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like DNA Play?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes DNA Play?▴
DNA Play is published by AVOKIDDO on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is DNA Play's BU Score?▴
DNA Play has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.