EasyPay - оплати та платежі
65
Quality Score
Solid
EasyPay - оплати та платежі
Medium confidence
✍️ bumetric analysis
“
EasyPay - оплати та платежі is an iOS app from easypay.ua in the Finance category, currently rated 4.8★ across 236 ratings. Initial signal reads as early reviews are neutral, awaiting larger sample.
Quality Score is 65: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2K
per month
→
12-mo forecast
$1.0K – $3.7K
per month
→
24-mo forecast
$953 – $8576
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.1K/mo · 49K ratings · 4.3★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$130K
↳ What it cost to build · not monthly revenue
Likely range $100K – $175K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (127 MB) | +$30K |
| ⚙ Finance complexity ×1.60 | +$48K |
Total estimate
$130K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$25K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $30K · 18× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
18× MRR
👥 Estimated audience size
14K
Lifetime downloads (US-equivalent)
Monthly active
3.9K
Daily active
1.5K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
38% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$1.0K – $2.3K
12 months
$1.0K – $3.7K
24 months
$953 – $8.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 43/100INDIE TIERexpected for tierRevenue Strength
3.1
Product Quality
6.7
Market Position
0.0
Growth Velocity
5.0
Defensibility
4.2
Operational Safety
10.0
Founder Strength
4.1
Monetization Maturity
1.0
- 💰 Revenue: Modest — $470 - $2941/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 236 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21K-$37K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (236 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.4.11
Ми додали можливість відстежувати статус повітряної тривоги прямо в застосунку. Обирайте ваше місто, вмикайте сповіщення та отримуйте актуальну інформацію в реальному часі.
Оновлюйтесь і користуйтесь новими можливостями вже зараз!
Оновлюйтесь і користуйтесь новими можливостями вже зараз!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- EasyPay - оплати та платежі
- Developer
- easypay.ua
- Bundle ID
- ua.easysoft
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, UK
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Миттєві онлайн платежі на EasyPay.ua ⚡Оплата банківською карткою Visa або Mastercard 💰 Без комісії карткою EasyPay ● Просто ● Зручно ● 100% безпечно ● Програма лояльності та акції для зареєстрованих користувачів ☎️ 0 800 60 30 03
- Founded
- 2007-01-11
- HQ / Address
- Київ
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.3K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/easypayUA · instagram instagram.com/easypay.ua · youtube youtube.com/channel/UCnFvHgLCXptpvdVm…
- Not found
- Phone
- 0800603003
- Contact page
- easypay.ua/ua/contacts
- About page
- easypay.ua/ua/about-easypay
📈Ratings growth236 ratings+23500% lifetimeShow 3-year history estimate ▾
Tracked (7 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Easypay - Your mobile wallet for online payments in Ukraine.
Make money transfers from card to card, pay utility bills (gas, electricity and others), top up your mobile and internet, as well as pay for travel directly in the app. In just a few clicks, you can make any payments through the phone without queues and long waits. The Easypay payment service does not charge any hidden fees, so you don't have to worry about the extra expenses of your budget.
The main features of the Easypay app:
- functionality allows you to pay for more than 3000 services;… View full description on the official store →
Make money transfers from card to card, pay utility bills (gas, electricity and others), top up your mobile and internet, as well as pay for travel directly in the app. In just a few clicks, you can make any payments through the phone without queues and long waits. The Easypay payment service does not charge any hidden fees, so you don't have to worry about the extra expenses of your budget.
The main features of the Easypay app:
- functionality allows you to pay for more than 3000 services;… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 127 MB🔞 4+📱 iOS 15.0+🔖 v3.4.11🔄 updated 0d ago🌐 EN, UK📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.80 → 4.80 (improved 1.00★)
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-03
⭐
Rating ↓ 4.33 → 4.00 (dropped 0.33★)
2019-08
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
2017-09
🚀
First tracked snapshot — initial data captured
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for EasyPay - оплати та платежі: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 236 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does EasyPay - оплати та платежі make per month?▴
Based on our ML-calibrated revenue forecast, EasyPay - оплати та платежі earns approximately $1.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like EasyPay - оплати та платежі?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes EasyPay - оплати та платежі?▴
EasyPay - оплати та платежі is published by easypay.ua on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is EasyPay - оплати та платежі's BU Score?▴
EasyPay - оплати та платежі has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.