EWG's Healthy Living
51
Quality Score
Solid
EWG's Healthy Living
Medium confidence
✍️ bumetric analysis
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EWG's Healthy Living is an iOS app from Environmental Working Group in the Health & Fitness category, currently rated 3.5★ across 1,902 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 51: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$535
per month
→
12-mo forecast
$468 – $1686
per month
→
24-mo forecast
$433 – $3901
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$786/mo · 6K ratings · 3.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (100 MB) | +$19K |
| ⚙ Health & Fitness complexity ×1.40 | +$28K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$5K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $10K · 14× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
14× MRR
👥 Estimated audience size
130K
Lifetime downloads (US-equivalent)
Monthly active
28K
Daily active
9.9K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$535/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$456 – $1.1K
12 months
$468 – $1.7K
24 months
$433 – $3.9K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 41/100INDIE TIERexpected for tierRevenue Strength
2.7
Product Quality
6.2
Market Position
0.3
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
8.0
Founder Strength
3.9
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $214 - $1338/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.45★ across 1,902 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$17K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| frequent crashesREVIEW | −$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,902 ratings)METRIC | +$1,500 | |
| Below-average rating (3.5★)METRIC | −$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.0.4
Faster scanning and search across food, skincare and cleaning products.
Premium: product comparison and ingredient preferences to tailor results to your goals.
Premium: product comparison and ingredient preferences to tailor results to your goals.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- EWG's Healthy Living
- Developer
- Environmental Working Group
- Bundle ID
- skindeepR
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $535/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,902 ratings+31% lifetimeShow 3-year history estimate ▾
Tracked (47 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Wondering what's really in your food, skincare and cleaning products? EWG's Healthy Living gives you instant, science-backed safety ratings. Scan any product for free.
Built on 30+ years of independent research from EWG scientists, our app is the only one that covers more than 200,000 rated products across cosmetics, food and household cleaners.
Why get the Healthy Living App?
- Scan & Search Instantly: Barcode-scan any product or search by name to get a simple 1–10 safety score (1 = best).
- Science-Backed Ratings: Built on EWG's independent research — not algorithms alone.… View full description on the official store →
Built on 30+ years of independent research from EWG scientists, our app is the only one that covers more than 200,000 rated products across cosmetics, food and household cleaners.
Why get the Healthy Living App?
- Scan & Search Instantly: Barcode-scan any product or search by name to get a simple 1–10 safety score (1 = best).
- Science-Backed Ratings: Built on EWG's independent research — not algorithms alone.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 100 MB🔞 4+📱 iOS 16.0+🔖 v5.0.4🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 2.52 → 3.45 (improved 0.93★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-11
⭐
Rating ↓ 3.88 → 3.56 (dropped 0.32★)
2020-10
⭐
Rating ↓ 4.00 → 3.67 (dropped 0.33★)
2020-10
⭐
Rating ↑ 3.33 → 3.75 (improved 0.42★)
2020-10
⭐
Rating ↓ 4.00 → 3.33 (dropped 0.67★)
2020-10
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2020-10
🚀
First tracked snapshot — initial data captured
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for EWG's Healthy Living: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Environmental Working Group
View all →📦 Portfolio summaryINDIE studio
2apps·$786/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 1,902 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does EWG's Healthy Living make per month?▴
Based on our ML-calibrated revenue forecast, EWG's Healthy Living earns approximately $535/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like EWG's Healthy Living?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes EWG's Healthy Living?▴
EWG's Healthy Living is published by Environmental Working Group on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is EWG's Healthy Living's BU Score?▴
EWG's Healthy Living has a BU Score of 51/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.