Forever 21
81
Quality Score
Excellent
Forever 21
High confidence
✍️ bumetric analysis
“
Forever 21 is an iOS app from Forever 21, Inc. in the Shopping category, currently rated 4.8★ across 473,822 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 81: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Shopping complexity ×1.30 | +$15K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 18× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
47.0M
Lifetime downloads (US-equivalent)
Monthly active
5.6M
Daily active
1.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 52/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
9.6
Revenue Strength
6.4
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 473,822 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (473,822 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (27 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v11.5
• New and improved user accounts
• Easier and faster checkout
• View and keep track of your orders
• Easier and faster checkout
• View and keep track of your orders
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Forever 21
- Developer
- Forever 21, Inc.
- Bundle ID
- com.forever21.Forever21
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- AR, HR, CS, NL, EN, FI, FR, DE, HE, HI, HU, IS, ID, IT, JA, MS, NB, PL, PT, RO, ZH, SK, ES, SV, TH, ZH, TR
Company
- Website
- Not found
- Tagline
- Forever 21 | Shop The Latest Trends & Must-Have Styles
- Description
- Discover the latest in women’s, men’s, plus-size, kids' fashion, accessories, and beauty with everyday low prices—and new styling drops added regularly. Shop now.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.7K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources, including Sensor Tower, Statista, Adapty, and various financial news outlets, do not provide specific revenue figures for the Forever 21 iOS app. While Sensor Tower tracks app downloads (estimated at 20,000 last month as of March 2026), detailed revenue estimates require a subscription. Overall company revenue and e-commerce website revenue for forever21.com are available, but these do not isolate the performance of the iOS app.
Sources mentioned: Sensor Tower, Statista, Adapty, ECDB, Grips Intelligence, Prospeo, Growjo, Wikipedia, Reddit, YouTube
📈Ratings growth473,822 ratings+19% lifetimeShow 3-year history estimate ▾
Tracked (50 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Step into effortless style with the Forever 21 app — your go-to destination for trendsetting looks and exclusive perks.
What makes us different:
- App-Only Exclusives: Early access to sales, limited collections, and surprise offers.
- Fast, Easy Shopping: Navigate with ease, save favorites, and checkout in a snap.
- Style Tailored to You: Personalized picks that get smarter the more you browse.
- Instant Alerts: Stay ahead with real-time updates on drops, collabs, and restocks.
What makes us different:
- App-Only Exclusives: Early access to sales, limited collections, and surprise offers.
- Fast, Easy Shopping: Navigate with ease, save favorites, and checkout in a snap.
- Style Tailored to You: Personalized picks that get smarter the more you browse.
- Instant Alerts: Stay ahead with real-time updates on drops, collabs, and restocks.
App Specs
🔐 Own this app? Claim & verify MRR →💾 44 MB🔞 4+📱 iOS 15.1+🔖 v11.5🔄 updated 0d ago🌐 AR, HR, CS, NL, EN +22📂 Shopping💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 2.95 → 4.80 (improved 1.85★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-09
⭐
Rating ↓ 3.33 → 3.00 (dropped 0.33★)
2023-09
⭐
Rating ↓ 3.80 → 3.33 (dropped 0.47★)
2023-09
⭐
Rating ↓ 4.25 → 3.80 (dropped 0.45★)
2023-09
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
2023-09
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.38406★ | 414 | 4.38406★ this version |
| 🇧🇷 BR | 4.39234★ | 209 | 4.39234★ this version |
| 🇨🇦 CA | 4.60009★ | 15,766 | 4.60009★ this version |
| 🇩🇪 DE | 4.53892★ | 1,015 | 4.53892★ this version |
| 🇫🇷 FR | 4.61847★ | 1,895 | 4.61847★ this version |
| 🇮🇳 IN | 3.08308★ | 325 | 3.08308★ this version |
| 🇯🇵 JP | 4.55937★ | 8,161 | 4.55937★ this version |
| 🇺🇸 US | 4.79875★ | 473,754 | 4.79875★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Forever 21: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 473,822 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Forever 21 make per month?▴
Based on our ML-calibrated revenue forecast, Forever 21 earns approximately $3.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Forever 21?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Forever 21?▴
Forever 21 is published by Forever 21, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Forever 21's BU Score?▴
Forever 21 has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.