Howbout: shared calendar
77
Quality Score
Strong
Howbout: shared calendar
High confidence
✍️ bumetric analysis
“
Howbout: shared calendar is an iOS app from Howbout Ltd. in the Social Networking category, currently rated 4.8★ across 43,780 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$375/mo · 17K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (138 MB) | +$35K |
| ⚙ Social Networking complexity ×1.70 | +$59K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$30K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $40K · 18× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Social Networking category multiple | +5% |
Final multiple
18× MRR
👥 Estimated audience size
3.9M
Lifetime downloads (US-equivalent)
Monthly active
975K
Daily active
535K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.7
Market Position
0.6
Growth Velocity
5.0
Defensibility
3.6
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 43,780 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (43,780 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v15.1.1
Big things are coming in this latest build!
You can now add week numbers for the calendar view to make planning easier.
Our widget just got more social! Now, you can see friends' upcoming plans on our home screen widget as well as your own… Full release notes →
You can now add week numbers for the calendar view to make planning easier.
Our widget just got more social! Now, you can see friends' upcoming plans on our home screen widget as well as your own… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Howbout: shared calendar
- Developer
- Howbout Ltd.
- Bundle ID
- app.zyng
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Forget what you know about calendars
- Description
- Howbout's the shared calendar made for friends. Keep up with what they’re up to and find when they’re free to make plans together.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.7K/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/Howboutapp · instagram instagram.com/howboutapp · linkedin linkedin.com/company/howboutapp · tiktok tiktok.com/@howbout_app
- hello@howbout.app
- Phone
- Not found
- Contact page
- howbout.app/get-help
- About page
- howbout.app/about
📈Ratings growth43,780 ratings+48% lifetimeShow 3-year history estimate ▾
Tracked (45 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The #1 shared calendar built for friends.
Loved by millions. Over 2 billion views on TikTok.
See when your friends are free and make plans instantly.
No more back-and-forth. No more “when works for you?”
Featured by BBC, TechCrunch, and more.
(And yes — it works for couples, families, and everyone else too.)
…
PLANNING WITH FRIENDS SHOULDN’T TAKE THIS MUCH EFFORT
You want to see your friends more, but coordinating and finding a day everyone’s free feels impossible. The hundreds of messages. The back-and-forth. The “are you free?” loops that go nowhere.… View full description on the official store →
Loved by millions. Over 2 billion views on TikTok.
See when your friends are free and make plans instantly.
No more back-and-forth. No more “when works for you?”
Featured by BBC, TechCrunch, and more.
(And yes — it works for couples, families, and everyone else too.)
…
PLANNING WITH FRIENDS SHOULDN’T TAKE THIS MUCH EFFORT
You want to see your friends more, but coordinating and finding a day everyone’s free feels impossible. The hundreds of messages. The back-and-forth. The “are you free?” loops that go nowhere.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 138 MB🔞 12+📱 iOS 16.0+🔖 v15.1.1🔄 updated 0d ago🌐 EN📂 Social Networking💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.17 → 4.60 (improved 1.43★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-11
⭐
Rating ↓ 4.14 → 3.75 (dropped 0.39★)
2023-11
⭐
Rating ↑ 3.00 → 3.50 (improved 0.50★)
2023-10
⭐
Rating ↑ 2.00 → 3.00 (improved 1.00★)
2023-10
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
2023-10
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #30Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
calendar planner·#30🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 2 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.83556★ | 45,244 | 4.83556★ this version |
| 🇮🇳 IN | 4.69697★ | 33 | 4.69697★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Howbout: shared calendar: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Social Networking
About this analysis
Why high confidence: 43,780 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Howbout make per month?▴
Based on our ML-calibrated revenue forecast, Howbout earns approximately $1.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Howbout?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Howbout?▴
Howbout is published by Howbout Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Howbout's BU Score?▴
Howbout has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.