imo live
59
Quality Score
Solid
imo live
Medium confidence
✍️ bumetric analysis
“
imo live is an iOS app from Baby Penguin in the Social Networking category, currently rated 3.5★ across 670 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 59: Solid (established niche player). For a Social Networking app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.9K
per month
→
12-mo forecast
$5.2K – $18.7K
per month
→
24-mo forecast
$4.8K – $43.2K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$511/mo · 3K ratings · 3.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Social Networking complexity ×1.70 | +$35K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$450K
↳ What it would sell for · not monthly revenue
Marketplace range $350K – $600K · 13× MRR multiple
💸
~5.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Social Networking category multiple | +5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
13× MRR
👥 Estimated audience size
60K
Lifetime downloads (US-equivalent)
Monthly active
15K
Daily active
8.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.9K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$5.0K – $11.8K
12 months
$5.2K – $18.7K
24 months
$4.8K – $43.2K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 42/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
6.7
Product Quality
4.9
Revenue Strength
3.8
Monetization Maturity
1.0
Defensibility
5.1
Market Position
0.3
Operational Safety
7.0
- 💰 Revenue: Modest — $2K - $14K/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.52★ across 670 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 1803d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (1803d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $106K-$189K. Portfolio play ($110K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($4.99)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Multilingual (29 languages)METRIC | +$1,500 | |
| support teamREVIEW | +$900 | |
| Established app (6y old)METRIC | +$800 | |
| Early-stage install base (670 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.2.12
bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- imo live
- Developer
- Baby Penguin
- Bundle ID
- co.babypenguin.imolive
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- AR, BG, CS, DA, NL, EN, FI, FR, DE, EL, HI, HU, ID, IT, JA, KO, MS, NB, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- imo free video calls and chat for Android and iPhone - click to download
- Description
- Stay in touch with your family and friends with imo's free text, voice and video chat.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $34.3K/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth670 ratings+5483% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Go live on imo, watch streams, receive gifts and gain fans.
Socialize in group video chats and live streams with up to 6 people.
IMO PREMIUM MONTHLY SUBSCRIPTION
- You can subscribe to remove ads from imo, get 25Gb of cloud storage and start your own live streams.
- Subscriptions are billed monthly at the rate selected depending on the subscription plan.
- Subscriptions auto-renew at the cost of the chosen package, unless cancelled 24-hours in advance prior to the end of the current period. The subscription fee is charged to your iTunes account at confirmation of purchase.… View full description on the official store →
Socialize in group video chats and live streams with up to 6 people.
IMO PREMIUM MONTHLY SUBSCRIPTION
- You can subscribe to remove ads from imo, get 25Gb of cloud storage and start your own live streams.
- Subscriptions are billed monthly at the rate selected depending on the subscription plan.
- Subscriptions auto-renew at the cost of the chosen package, unless cancelled 24-hours in advance prior to the end of the current period. The subscription fee is charged to your iTunes account at confirmation of purchase.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 20 MB🔞 17+📱 iOS 9.0+🔖 v7.2.12🔄 updated 0d ago🌐 AR, BG, CS, DA, NL +24📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 2.16 → 3.52 (improved 1.36★)
2026-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-04
💲
Went paid — introduced $4.99 price point
2022-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-08
⭐
Rating ↑ 2.25 → 2.56 (improved 0.31★)
2020-06
⭐
Rating ↑ 2.20 → 2.67 (improved 0.47★)
2020-06
⭐
Rating ↑ 1.50 → 2.20 (improved 0.70★)
2020-04
⭐
Rating ↓ 2.00 → 1.67 (dropped 0.33★)
2020-03
⭐
Rating ↓ 3.00 → 2.00 (dropped 1.00★)
2020-02
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for imo live: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Baby Penguin
View all →📦 Portfolio summaryMID studio
5apps·$110K/mocombined
✓ Diversified — top app contributes 41%; risk spread across portfolio
Similar apps in Social Networking
About this analysis
Why medium confidence: 670 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does imo live make per month?▴
Based on our ML-calibrated revenue forecast, imo live earns approximately $34K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like imo live?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes imo live?▴
imo live is published by Baby Penguin on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is imo live's BU Score?▴
imo live has a BU Score of 59/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.