Insta360
74
Quality Score
Strong
✍️ bumetric analysis
“
Insta360 is an iOS app from Insta360 in the Photo & Video category, currently rated 4.5★ across 8,995 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 74: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$114/mo · 1K ratings · 2.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (2292 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 16× MRR multiple
💸
~1.6× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
16× MRR
👥 Estimated audience size
1.2M
Lifetime downloads (US-equivalent)
Monthly active
225K
Daily active
67K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 55/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
8.0
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
6.6
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.47★ across 8,995 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (8,995 ratings)METRIC | +$1,500 | |
| Multilingual (14 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Good rating (4.5★)METRIC | +$800 | |
| Established app (6y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.29.0
1.Routine bug fixes and performance improvements.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Insta360
- Developer
- Insta360
- Bundle ID
- com.insta360.oner
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, FR, DE, ID, IT, JA, KO, PT, RU, ZH, ES, TH, ZH, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $13.8K/mo
- Top-grossing rank
- 🇫🇷#20 /100 🇦🇺#28 /100 🇬🇧#31 /100 🇯🇵#32 /100 🇩🇪#38 /100 🇨🇦#42 /100 🇺🇸#44 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth8,995 ratings+52% lifetimeShow 3-year history estimate ▾
Tracked (37 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇫🇷FR#20 /100
🇦🇺AU#28 /100
🇬🇧GB#31 /100
🇯🇵JP#32 /100
🇩🇪DE#38 /100
🇨🇦CA#42 /100
🇺🇸US#44 /100
🇮🇳IN#44 /100
🇧🇷BR#53 /100
📊Category Rank Trajectory#20 now · best #20 · worst #87
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Insta360 cameras and handheld gimbals give creators, athletes and adventurers tools to create like they’ve never created. Whether you’re upping your shooting game with an Insta360 cameras, the Insta360 app is a creative powerhouse in your pocket that acts as your camera’s sidekick. Let AI do the work with auto editing tools and templates, or dial in on your edit with a host of manual controls. Editing on your phone has never been easier.
New Album Page Layout
Thumbnails now automatically uses the best angle to easily identify and manage files.
AI Edit… View full description on the official store →
New Album Page Layout
Thumbnails now automatically uses the best angle to easily identify and manage files.
AI Edit… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 2.2 GB🔞 4+📱 iOS 13.0+🔖 v2.29.0🔄 updated 0d ago🌐 EN, FR, DE, ID, IT +9📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
21 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v2.26.4 → v2.29.0
→ 30 days after: reviews +114 medium · co-occurring
2026-06
🔧
Shipped update — v2.24.1 → v2.26.4
→ 30 days after: reviews +200 medium · co-occurring
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +86 high confidence
2026-05
⭐
Rating ↑ 2.33 → 4.47 (improved 2.14★)
→ 30 days after: reviews +86 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +7 low · multiple changes
2026-03
⭐
Rating ↓ 3.90 → 2.34 (dropped 1.56★)
→ 30 days after: reviews +16 low · multiple changes
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +19 medium · co-occurring
2026-03
⭐
Rating ↑ 2.33 → 3.90 (improved 1.57★)
→ 30 days after: reviews +19 medium · co-occurring
2025-04
⭐
Rating ↓ 3.11 → 2.44 (dropped 0.67★)
→ 30 days after: rating −0.05★ · reviews +77 high confidence
2025-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.05★ · reviews +77 high confidence
2025-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.67★ · reviews +49 high confidence
2025-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.79★ · reviews +67 high confidence
2025-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.23★ · reviews +14 high confidence
2025-01
⭐
Rating ↑ 2.00 → 3.00 (improved 1.00★)
→ 30 days after: rating +0.23★ · reviews +14 high confidence
2025-01
⭐
Rating ↑ 2.00 → 2.33 (improved 0.33★)
→ 30 days after: rating +1.00★ · reviews +19 low · multiple changes
2025-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +1.00★ · reviews +19 low · multiple changes
2025-01
⭐
Rating ↑ 1.80 → 2.33 (improved 0.53★)
→ 30 days after: rating +1.00★ · reviews +19 low · multiple changes
2025-01
⭐
Rating ↑ 1.50 → 1.80 (improved 0.30★)
→ 30 days after: rating +1.00★ · reviews +19 low · multiple changes
2025-01
⭐
Rating ↓ 2.00 → 1.67 (dropped 0.33★)
→ 30 days after: rating +1.00★ · reviews +19 low · multiple changes
2024-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +1.00★ · reviews +19 low · multiple changes
🧪
Tech & Domain Intel — insta360.com
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.48306★ | 1,004 | 4.48306★ this version |
| 🇧🇷 BR | 4.57704★ | 967 | 4.57704★ this version |
| 🇨🇦 CA | 4.41202★ | 1,347 | 4.41202★ this version |
| 🇩🇪 DE | 3.87844★ | 1,744 | 3.87844★ this version |
| 🇫🇷 FR | 4.33022★ | 1,072 | 4.33022★ this version |
| 🇬🇧 GB | 4.19715★ | 1,542 | 4.19715★ this version |
| 🇮🇳 IN | 4.57857★ | 1,241 | 4.57857★ this version |
| 🇯🇵 JP | 4.49449★ | 5,448 | 4.49449★ this version |
| 🇺🇸 US | 4.4642★ | 9,207 | 4.4642★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Insta360: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Insta360
View all →📦 Portfolio summaryINDIE studio
7apps·$344/mocombined
✓ Diversified — top app contributes 33%; risk spread across portfolio
About this analysis
Why medium confidence: 8,995 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Insta360 make per month?▴
Based on our ML-calibrated revenue forecast, Insta360 earns approximately $13K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Insta360?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Insta360?▴
Insta360 is published by Insta360 on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Insta360's BU Score?▴
Insta360 has a BU Score of 74/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.