IPVanish: IP Location Changer
76
Quality Score
Strong
IPVanish: IP Location Changer
High confidence
✍️ bumetric analysis
“
IPVanish: IP Location Changer is an iOS app from IPVanish, Inc. in the Utilities category, currently rated 4.5★ across 103,970 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 76: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$625K
per month
→
12-mo forecast
$662K – $1019K
per month
→
24-mo forecast
$791K – $1470K
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$55K
↳ What it cost to build · not monthly revenue
Likely range $40K – $75K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (85 MB) | +$14K |
| ⚙ Utilities complexity ×0.85 | $-9690 |
Total estimate
$55K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $20K · 15× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
15× MRR
👥 Estimated audience size
20.5M
Lifetime downloads (US-equivalent)
Monthly active
4.1M
Daily active
820K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$625K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: review-mined risks present
6 months
$616K – $833K
12 months
$662K – $1.0M
24 months
$791K – $1.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 55/100BIG TIERSUBSCRIPTIONcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
4.0
Product Quality
7.6
Revenue Strength
5.8
Monetization Maturity
9.5
Defensibility
7.0
Market Position
2.0
Operational Safety
3.3
- 💰 Revenue: Healthy — $250K - $1375K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.55★ across 103,970 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 4.5% refund mentions, 7% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $7.5M-$13.8M. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (103,970 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Localized (8 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.30.0
+ We’ve added OpenVPN protocol support, currently in beta.
+ Virtual servers are now indicated with an icon in the Locations list.
With every release, we make improvements under the hood and squash any bugs that come up. Having issues? Contact us at support@ipvanish.… Full release notes →
+ Virtual servers are now indicated with an icon in the Locations list.
With every release, we make improvements under the hood and squash any bugs that come up. Having issues? Contact us at support@ipvanish.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- IPVanish: IP Location Changer
- Developer
- IPVanish, Inc.
- Bundle ID
- com.ipvanish.ios.IPVanish
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, PL, PT, ES
Company
- Website
- Not found
- Tagline
- Security Beyond Your VPN
- Description
- Start a safer internet journey with IPVanish VPN. Fast speeds, verified no-traffic-logs, and apps for all devices. Experience the best VPN online today!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $200.0K ($200.0K – $200.0K)AI medium
- AI annual estimate
- $2.4M/yr
- ML model estimate / mo
- $1.0K/mo
- Top-grossing rank
- 🇬🇧#68 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "IPVanish: IP Location Changer" is estimated to generate approximately $200,000 in monthly revenue. This leads to an estimated annual revenue of $2.4 million.
Sources mentioned: Sensor Tower, Adapty
📈Ratings growth103,970 ratings+7% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇬🇧
GB
Top-grossing rank: #68 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#68 now · best #59 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
"Help secure your WiFi with IPVanish VPN for iPhone and iPad. Use the IP location changer of our fast VPN to help defend your private data and connect to content from almost anywhere. Get started today!
IPVanish provides a simple solution to help secure your internet connection. Start a free VPN trial to experience our private WiFi and mobile network protection.
-----
Online privacy should be quick and easy. IPVanish’s secure VPN is an IP changer to help defend your personal data from advertisers, network interferences, and hackers.… View full description on the official store →
IPVanish provides a simple solution to help secure your internet connection. Start a free VPN trial to experience our private WiFi and mobile network protection.
-----
Online privacy should be quick and easy. IPVanish’s secure VPN is an IP changer to help defend your personal data from advertisers, network interferences, and hackers.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 85 MB🔞 4+📱 iOS 15.0+🔖 v4.30.0🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +3📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.20 → 4.55 (improved 0.35★)
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.96 → 4.20 (improved 1.24★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-10
⭐
Rating ↑ 2.13 → 2.44 (improved 0.31★)
2023-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-10
⭐
Rating ↑ 1.83 → 2.29 (improved 0.46★)
2023-10
⭐
Rating ↓ 2.00 → 1.67 (dropped 0.33★)
2023-09
⭐
Rating ↓ 3.00 → 2.00 (dropped 1.00★)
2023-09
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 200 reviews across 2 markets● 53% positive · ● 14% neutral · ● 33% negative · Rating drift: -1.49★ (declining — recent 50: 3.06★ vs lifetime: 4.55★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.24
🇩🇪 DE
-0.15
Top praise themes
customer service ×3 vpn service ×3 vpn providers ×3 nicht mehr ×3 und ×11 only ×9 fast ×9 connection ×9
Top complaint themes
free trial ×14 doesn work ×12 funktioniert nicht ×6 nicht mehr ×6 cancel subscription ×4 credit card ×4 work work ×4 cancelled subscription ×3
Risk signals
Refund mentions: 4.5% Subscription complaints: 7% Bug mentions: 4% Fraud / scam mentions: 3.5%
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.25938★ | 2,506 | 4.25938★ this version |
| 🇧🇷 BR | 4.26277★ | 137 | 4.26277★ this version |
| 🇨🇦 CA | 4.31182★ | 4,031 | 4.31182★ this version |
| 🇩🇪 DE | 4.37697★ | 1,138 | 4.37697★ this version |
| 🇫🇷 FR | 4.42734★ | 1,404 | 4.42734★ this version |
| 🇬🇧 GB | 4.22959★ | 11,189 | 4.22959★ this version |
| 🇯🇵 JP | 4.15484★ | 155 | 4.15484★ this version |
| 🇺🇸 US | 4.55241★ | 104,087 | 4.55241★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for IPVanish: IP Location Changer: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why high confidence: 103,970 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does IPVanish make per month?▴
Based on our ML-calibrated revenue forecast, IPVanish earns approximately $1.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like IPVanish?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes IPVanish?▴
IPVanish is published by IPVanish, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is IPVanish's BU Score?▴
IPVanish has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.