IXL - Maths and English
80
Quality Score
Excellent
IXL - Maths and English
High confidence
✍️ bumetric analysis
“
IXL - Maths and English is an iOS app from IXL Learning in the Education category, currently rated 4.3★ across 197,681 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 80: Excellent (strong product-market fit). For a Education app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.1K/mo · 42K ratings · 4.1★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (133 MB) | +$33K |
| ⚙ Education complexity ×1.20 | +$16K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 17× MRR multiple
💸
~1.8× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Education category multiple | +6% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
17× MRR
👥 Estimated audience size
16.5M
Lifetime downloads (US-equivalent)
Monthly active
3.0M
Daily active
885K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
8.7
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.34★ across 197,681 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (197,681 ratings)METRIC | +$12,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (6 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v11.0.1
Bug fixes and performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- IXL - Maths and English
- Developer
- IXL Learning
- Bundle ID
- com.ixl.IXLMath
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- EN, FR, DE, JA, PT, ES
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $35.0K ($30.0K – $40.0K)AI medium
- AI annual estimate
- $420.0K/yr
- ML model estimate / mo
- $10.5K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "IXL - Maths and English" by IXL Learning is estimated to generate between $30,000 and $40,000 in monthly revenue, with an average monthly estimate of $35,000. This translates to an estimated annual revenue of $420,000.
Sources mentioned: Sensor Tower, Adapty, Prospeo, Growjo, IncFact, Owler, Buzz Splatter, LeadIQ, Tracxn
📈Ratings growth197,681 ratings+33% lifetimeShow 3-year history estimate ▾
Tracked (17 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
IXL is personalized learning! Trusted by over 1 million educators and parents, IXL is proven to accelerate student achievement. And with the award-winning IXL app, students can master skills anytime, anywhere!
See how IXL meets the unique needs of over 17 million learners (and counting!):
SUPERIOR SKILL-BUILDING
With IXL’s full curriculum of over 15,000 skills, students of all levels can learn the exact topics they need, whether they’re reviewing past concepts or exploring new territory.… View full description on the official store →
See how IXL meets the unique needs of over 17 million learners (and counting!):
SUPERIOR SKILL-BUILDING
With IXL’s full curriculum of over 15,000 skills, students of all levels can learn the exact topics they need, whether they’re reviewing past concepts or exploring new territory.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 133 MB🔞 4+📱 iOS 15.0+🔖 v11.0.1🔄 updated 0d ago🌐 EN, FR, DE, JA, PT +1📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.89 → 4.34 (improved 1.45★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.89 → 4.50 (improved 1.61★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-10
⭐
Rating ↓ 4.00 → 3.40 (dropped 0.60★)
2025-10
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2025-10
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #24Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
kids learning·#24🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — ixl.com
- Tech stack
- Apple Pay / Sign in with Apple · OpenAI · Anthropic · Google Workspace · Atlassian (Jira/Confluence)
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.43527★ | 13,959 | 4.43527★ this version |
| 🇧🇷 BR | 3.96758★ | 586 | 3.96758★ this version |
| 🇨🇦 CA | 4.33251★ | 18,859 | 4.33251★ this version |
| 🇩🇪 DE | 4.55794★ | 233 | 4.55794★ this version |
| 🇫🇷 FR | 4.588★ | 250 | 4.588★ this version |
| 🇬🇧 GB | 4.52116★ | 18,148 | 4.52116★ this version |
| 🇮🇳 IN | 4.64089★ | 2,754 | 4.64089★ this version |
| 🇯🇵 JP | 4.29814★ | 758 | 4.29814★ this version |
| 🇺🇸 US | 4.34149★ | 199,126 | 4.34149★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for IXL - Maths and English: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by IXL Learning
View all →📦 Portfolio summaryINDIE studio
2apps·$11K/mocombined
⚠ Concentrated — top app contributes 90% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 197,681 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does IXL - Maths and English make per month?▴
Based on our ML-calibrated revenue forecast, IXL - Maths and English earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like IXL - Maths and English?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes IXL - Maths and English?▴
IXL - Maths and English is published by IXL Learning on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is IXL - Maths and English's BU Score?▴
IXL - Maths and English has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.