Joplin
60
Quality Score
Solid
Joplin
Medium confidence
✍️ bumetric analysis
“
Joplin is an iOS app from Laurent Cozic in the Productivity category, currently rated 4.2★ across 458 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 60: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$680/mo · 6K ratings · 3.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (71 MB) | +$8K |
| ⚙ Productivity complexity ×1.10 | +$5K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $25K · 15× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Productivity category multiple | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
👥 Estimated audience size
34K
Lifetime downloads (US-equivalent)
Monthly active
10K
Daily active
4.5K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 44/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
4.3
Product Quality
5.8
Revenue Strength
2.7
Monetization Maturity
1.0
Defensibility
5.7
Market Position
0.9
Operational Safety
10.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.17★ across 458 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K. Portfolio play ($1K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.2★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (458 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v13.6.7
Changelog: https://joplinapp.org/help/about/changelog/ios/
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Joplin
- Developer
- Laurent Cozic
- Bundle ID
- net.cozic.joplin
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Free your notes
- Description
- Joplin, the open source note-taking application
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.2K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- linkedin.com/company/joplin
- GitHub
- github.com/laurent22/joplin
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- discord discord.gg/VSj7AFHvpq · github github.com/laurent22/joplin · linkedin linkedin.com/company/joplin · youtube youtube.com/@joplinapp
- Not found
- Phone
- Not found
- Contact page
- joplinapp.org/help
- About page
- Not found
📈Ratings growth458 ratings+42% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Privacy-first app
Capture your thoughts freely and without distractions, tracking, or ads. With Joplin’s end-to-end encryption and open-source code, you can concentrate on your ideas and tasks without worrying about your privacy.
Capture multimedia notes
Capture multimedia notes effortlessly. In Joplin you can :
• create manuscript notes,
• transcribe speech to note,
• add multimedia: photos, videos, PDFs, and images,
• insert documents as attachments,
• create math expressions, add tables, write code and insert diagrams,
• create to-dos and add reminders.
Organise your ideas… View full description on the official store →
Capture your thoughts freely and without distractions, tracking, or ads. With Joplin’s end-to-end encryption and open-source code, you can concentrate on your ideas and tasks without worrying about your privacy.
Capture multimedia notes
Capture multimedia notes effortlessly. In Joplin you can :
• create manuscript notes,
• transcribe speech to note,
• add multimedia: photos, videos, PDFs, and images,
• insert documents as attachments,
• create math expressions, add tables, write code and insert diagrams,
• create to-dos and add reminders.
Organise your ideas… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 71 MB🔞 4+📱 iOS 15.6+🔖 v13.6.7🔄 updated 0d ago🌐 EN📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.53 → 4.17 (improved 0.64★)
2026-03
⭐
Rating ↓ 4.40 → 3.53 (dropped 0.87★)
2026-03
⭐
Rating ↑ 3.54 → 4.40 (improved 0.86★)
2023-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-06
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2018-04
⭐
Rating ↓ 4.00 → 3.00 (dropped 1.00★)
2018-01
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇩🇪 DE | 4.45751★ | 306 | 4.45751★ this version |
| 🇫🇷 FR | 4.65347★ | 101 | 4.65347★ this version |
| 🇺🇸 US | 4.14903★ | 463 | 4.14903★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Joplin: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Laurent Cozic
View all →📦 Portfolio summaryINDIE studio
2apps·$1K/mocombined
Lead-app heavy — top app contributes 64%
Similar apps in Productivity
About this analysis
Why medium confidence: 458 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Joplin make per month?▴
Based on our ML-calibrated revenue forecast, Joplin earns approximately $1.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Joplin?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Joplin?▴
Joplin is published by Laurent Cozic on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Joplin's BU Score?▴
Joplin has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.