Lose It! – Calorie Counter
87
Quality Score
Excellent
Lose It! – Calorie Counter
High confidence
✍️ bumetric analysis
“
Lose It! – Calorie Counter is an iOS app from FitNow in the Health & Fitness category, currently rated 4.8★ across 755,290 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 87: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.5K/mo · 177K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~12 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (215 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$200K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $275K · 20× MRR multiple
💸
~1.6× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
52.5M
Lifetime downloads (US-equivalent)
Monthly active
11.5M
Daily active
4.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
9.5
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 755,290 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (755,290 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (17y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Localized (8 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v18.3.300
Lose It! is the #1 app for improving your health and reaching your goals.
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key.… Full release notes →
Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Lose It! – Calorie Counter
- Developer
- FitNow
- Bundle ID
- com.fitnow.loseit
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN, FR, DE, JA, KO, PT, ZH, ES
Company
- Website
- Not found
- Tagline
- Say It. Snap It. Scan It.
- Description
- With 40 million downloads and over 100 million pounds lost, Lose It! is on a mission to help the world achieve a healthy weight through calorie tracking and personal nutrition education.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $2.0M ($1.5M – $3.5M)AI medium
- AI annual estimate
- $24.0M/yr
- ML model estimate / mo
- $10.3K/mo
- Top-grossing rank
- 🇨🇦#10 /100 🇺🇸#14 /100 🇮🇳#23 /100 🇬🇧#26 /100 🇦🇺#36 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/loseit
- linkedin.com/company/lose-it-
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/loseit · instagram instagram.com/loseitapp · linkedin linkedin.com/company/lose-it- · twitter twitter.com/loseit
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- loseit.com/about
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Lose It! – Calorie Counter" by FitNow is estimated to generate approximately $2 million in monthly revenue. Public data suggests monthly revenues can fluctuate, with a potential low of $1.5 million and a high of $3.5 million, leading to an estimated annual revenue of $24 million.
Sources mentioned: Adapty, Sensor Tower
📈Ratings growth755,290 ratings+9% lifetimeShow 3-year history estimate ▾
Tracked (20 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank5 countries
🇨🇦CA#10 /100
🇺🇸US#14 /100
🇮🇳IN#23 /100
🇬🇧GB#26 /100
🇦🇺AU#36 /100
📊Category Rank Trajectory#10 now · best #10 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Lose It! is a calorie counter and weight loss diet progress tracking app that helps you stick to your diet and reach your weight loss goals! Simply set your weight loss goals then track your diet, food and exercise to lose weight. Lose It! is more than just a free calorie tracker. You can track your nutrition, macros, carb and calorie intake, and plan your intermittent fasting schedule. Counting calories, tracking your food and losing weight has never been easier!
SIMPLIFY YOUR WEIGHT LOSS JOURNEY… View full description on the official store →
SIMPLIFY YOUR WEIGHT LOSS JOURNEY… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 215 MB🔞 17+📱 iOS 18.0+🔖 v18.3.300🔄 updated 0d ago🌐 EN, FR, DE, JA, KO +3📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v18.2.700 → v18.2.801
2026-05
⭐
Rating ↑ 3.55 → 4.77 (improved 1.22★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.53 → 4.60 (improved 1.07★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-01
⭐
Rating ↓ 5.00 → 4.67 (dropped 0.33★)
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-01
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #1Ranked for 6 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
weight loss·#1🇺🇸calorie food·#2🇺🇸calorie counter·#4🇺🇸meal planner·#23🇺🇸fasting tracker·#27🇺🇸workout tracker·#40🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — loseit.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Anthropic · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Meta (Facebook) Ads · Google Workspace · Notion (workspace) · Stripe
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.63264★ | 12,029 | 4.63264★ this version |
| 🇧🇷 BR | 4.8188★ | 1,904 | 4.8188★ this version |
| 🇨🇦 CA | 4.67736★ | 57,355 | 4.67736★ this version |
| 🇩🇪 DE | 4.57997★ | 3,895 | 4.57997★ this version |
| 🇫🇷 FR | 4.60271★ | 1,694 | 4.60271★ this version |
| 🇬🇧 GB | 4.68492★ | 40,588 | 4.68492★ this version |
| 🇮🇳 IN | 4.58451★ | 2,698 | 4.58451★ this version |
| 🇯🇵 JP | 4.49681★ | 783 | 4.49681★ this version |
| 🇺🇸 US | 4.76551★ | 758,470 | 4.76551★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Lose It! – Calorie Counter: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by FitNow
View all →📦 Portfolio summaryINDIE studio
2apps·$10K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 755,290 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Lose It! – Calorie Counter make per month?▴
Based on our ML-calibrated revenue forecast, Lose It! – Calorie Counter earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Lose It! – Calorie Counter?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Lose It! – Calorie Counter?▴
Lose It! – Calorie Counter is published by FitNow on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Lose It! – Calorie Counter's BU Score?▴
Lose It! – Calorie Counter has a BU Score of 87/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.