Mastodon
71
Quality Score
Strong
Mastodon
High confidence
✍️ bumetric analysis
“
Mastodon is an iOS app from Mastodon gGmbH in the Social Networking category, currently rated 4.5★ across 13,485 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 71: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (100 MB) | +$20K |
| ⚙ Social Networking complexity ×1.70 | +$49K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $45K · 17× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Social Networking category multiple | +5% |
Final multiple
17× MRR
👥 Estimated audience size
1.2M
Lifetime downloads (US-equivalent)
Monthly active
300K
Daily active
165K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.1
Market Position
0.6
Growth Velocity
5.0
Defensibility
3.2
Operational Safety
10.0
Founder Strength
4.3
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.55★ across 13,485 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (13,485 ratings)METRIC | +$5,500 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Multilingual (46 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2026.03
This update brings an all-new profile page and profile editing experience.
More control over your own profile display:
- Feature other accounts on your profile
- Feature hashtags on your profile
- For servers running 4.… Full release notes →
More control over your own profile display:
- Feature other accounts on your profile
- Feature hashtags on your profile
- For servers running 4.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mastodon
- Developer
- Mastodon gGmbH
- Bundle ID
- org.joinmastodon.app
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- SQ, AR, AN, HY, EU, BE, MY, CA, CS, DA, NL, EN, ET, FI, FR, GD, GL, DE, EL, HE, HI, HU, IS, ID, GA, IT, JA, KO, KU, LV, LT, PL, PT, RO, RU, ZH, SI, SL, ES, SV, TH, ZH, TR, UK, VI, CY
Company
- Website
- Not found
- Tagline
- Social networking that's not for sale.
- Description
- Learn more about Mastodon, the radically different, free and open-source decentralized social media platform.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.9K/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- github github.com/mastodon/mastodon/discussions · medium medium.com
- autumncheney@mastodon.social
- Phone
- Not found
- Contact page
- Not found
- About page
- joinmastodon.org/about
📈Ratings growth13,485 ratings+53% lifetimeShow 3-year history estimate ▾
Tracked (56 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Mastodon is the best way to keep up with what’s happening. Follow anyone across the fediverse and see it all in chronological order. No algorithms, ads, or clickbait in sight.
This is the official iOS app for Mastodon. In our app, you can:
EXPLORE
■ Discover new writers, journalists, artists, photographers, scientists and more
■ See what’s happening in the world
READ
■ Keep up with people you care about in a chronological feed with no interruptions
■ Follow hashtags to keep up with specific topics in real time
CREATE… View full description on the official store →
This is the official iOS app for Mastodon. In our app, you can:
EXPLORE
■ Discover new writers, journalists, artists, photographers, scientists and more
■ See what’s happening in the world
READ
■ Keep up with people you care about in a chronological feed with no interruptions
■ Follow hashtags to keep up with specific topics in real time
CREATE… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 100 MB🔞 17+📱 iOS 18.6+🔖 v2026.03🔄 updated 0d ago🌐 SQ, AR, AN, HY, EU +41📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.10 → 4.40 (improved 1.30★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-11
🚀
First tracked snapshot — initial data captured
2022-11
⭐
Rating ↑ 3.00 → 3.50 (improved 0.50★)
🔎
ASO Keyword Positions
BEST RANK #36Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
social network·#36🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 2 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇬🇧 GB | 4.4005★ | 3,960 | 4.4005★ this version |
| 🇩🇪 DE | 4.42708★ | 4,128 | 4.42708★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mastodon: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Social Networking
About this analysis
Why high confidence: 13,485 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mastodon make per month?▴
Based on our ML-calibrated revenue forecast, Mastodon earns approximately $1.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mastodon?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mastodon?▴
Mastodon is published by Mastodon gGmbH on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mastodon's BU Score?▴
Mastodon has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.