Message Makeover - Colorful Text Message Bubbles
57
Quality Score
Solid
Message Makeover - Colorful Text Message Bubbles
Medium confidence
✍️ bumetric analysis
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Message Makeover - Colorful Text Message Bubbles is an iOS app from Andrew Halligan in the Social Networking category, currently rated 4.1★ across 126 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 57: Solid (established niche player). For a Social Networking app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$3.7K
per month
→
12-mo forecast
$3.2K – $11.5K
per month
→
24-mo forecast
$3.0K – $26.7K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Social Networking complexity ×1.70 | +$35K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$50K
↳ What it would sell for · not monthly revenue
Marketplace range $45K – $75K · 14× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Social Networking category multiple | +5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
👥 Estimated audience size
11K
Lifetime downloads (US-equivalent)
Monthly active
2.7K
Daily active
1.4K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
52% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$3.7K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$3.1K – $7.3K
12 months
$3.2K – $11.5K
24 months
$3.0K – $26.7K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 42/100INDIE TIERexpected for tierRevenue Strength
3.6
Product Quality
5.8
Market Position
0.3
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
7.0
Founder Strength
4.8
Monetization Maturity
1.0
- 💰 Revenue: Modest — $1K - $9K/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.12★ across 126 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 3208d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (3208d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $65K-$117K. Portfolio play ($5K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Good rating (4.1★)METRIC | +$800 | |
| Early-stage install base (126 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.0.0
This update from Apple will improve the functionality of this app. No new features are included.
- Completely revamped the application to support iOS 11 and beyond!
- Added the ability to directly insert your messages into the Messages app for sending (no more copy and paste!)
- Completely revamped the application to support iOS 11 and beyond!
- Added the ability to directly insert your messages into the Messages app for sending (no more copy and paste!)
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Message Makeover - Colorful Text Message Bubbles
- Developer
- Andrew Halligan
- Bundle ID
- com.nearlyfreeapps.MessageDecorator
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $4.0K/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth126 ratings+2000% lifetimeShow 3-year history estimate ▾
Tracked (41 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Message Makeover is ON SALE celebrating our launch! Grab it now!
Tired of the old green and grey text messages? Look no further. Message Makeover is bringing beautiful messaging to iOS.
Be the envy of all your friends by sending them bold, colorful messages that they can only dream of.
Features
- Custom Message Background Color
- Custom Message Font Color
- Beautifully designed, simple interface
- Preview your message before you want to send!
- Launch Messages app directly from the app
- Absolutely free to send with iMessage… View full description on the official store →
Tired of the old green and grey text messages? Look no further. Message Makeover is bringing beautiful messaging to iOS.
Be the envy of all your friends by sending them bold, colorful messages that they can only dream of.
Features
- Custom Message Background Color
- Custom Message Font Color
- Beautifully designed, simple interface
- Preview your message before you want to send!
- Launch Messages app directly from the app
- Absolutely free to send with iMessage… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 18 MB🔞 4+📱 iOS 10.0+🔖 v3.0.0🔄 updated 0d ago🌐 EN📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $0.99 price point
2026-03
⭐
Rating ↑ 1.49 → 4.10 (improved 2.61★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2012-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2011-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2011-11
⭐
Rating ↑ 1.00 → 1.50 (improved 0.50★)
2011-10
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Message Makeover - Colorful Text Message Bubbles: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Andrew Halligan
View all →📦 Portfolio summaryINDIE studio
2apps·$5K/mocombined
Lead-app heavy — top app contributes 71%
Similar apps in Social Networking
About this analysis
Why medium confidence: 126 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Message Makeover - Colorful Text Message Bubbles make per month?▴
Based on our ML-calibrated revenue forecast, Message Makeover - Colorful Text Message Bubbles earns approximately $4.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Message Makeover - Colorful Text Message Bubbles?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Message Makeover - Colorful Text Message Bubbles?▴
Message Makeover - Colorful Text Message Bubbles is published by Andrew Halligan on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Message Makeover - Colorful Text Message Bubbles's BU Score?▴
Message Makeover - Colorful Text Message Bubbles has a BU Score of 57/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.