How much does Messenger Kids make per month?

Based on our ML-calibrated revenue forecast, Messenger Kids earns approximately $8.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Messenger Kids?

Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes Messenger Kids?

Messenger Kids is published by Meta Platforms, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Messenger Kids's BU Score?

Messenger Kids has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Messenger Kids

Quality Score

Strong

Messenger Kids

Name: Messenger Kids — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Messenger Kids revenue, Messenger Kids app analytics, mobile app revenue estimate, Social Networking revenue, iOS app revenue

High confidence

4.3 ✍️ Editor

✍️ bumetric analysis

“

Messenger Kids is an iOS app from Meta Platforms, Inc. in the Social Networking category, currently rated 4.3★ across 112,764 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 73: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$3.5M

per month

→

12-mo forecast

$3.7M – $5.7M

per month

→

24-mo forecast

$4.4M – $8.2M

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

🤖Also on Android

Messenger

$21.1K/mo · 111.5M ratings · 4.7★

View →

ONE-TIME · BUILD 💰 Estimated build cost

$155K

↳ What it cost to build · not monthly revenue

Likely range $115K – $210K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.5y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (160 MB)	+$40K
⚙ Social Networking complexity ×1.70	+$63K

Total estimate $155K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$150K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $175K · 16× MRR multiple

💸 ~1.0× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
🏷 Social Networking category multiple	+5%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 16× MRR

👥 Estimated audience size

10.0M

Lifetime downloads (US-equivalent)

Monthly active

2.5M

Daily active

1.4M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Social Networking engagement	~90 installs / rating
🔁 Social Networking D30 retention	25%
📍 DAU / MAU stickiness	0.55

DAU / MAU 54% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$3.5M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$3.5M – $4.7M

12 months

$3.7M – $5.7M

24 months

$4.4M – $8.2M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 60/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

7.6

Product Quality

8.5

Revenue Strength

6.5

Monetization Maturity

1.0

Defensibility

7.1

Market Position

1.8

Operational Safety

10.0

💰 Revenue: Healthy — $1.4M - $7.7M/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.26★ across 112,764 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $63.0M-$112.0M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (112,764 ratings)METRIC		+$12,000
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
Mature app (8y old)METRIC		+$1,500
Multilingual (29 languages)METRIC		+$1,500
highly recommendREVIEW		+$1,400
Good rating (4.3★)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v318.0

Thank you for using Messenger Kids! We are continuously updating and improving the app to make it an even better experience for kids and their families.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Messenger Kids
Developer: Meta Platforms, Inc.
Bundle ID: com.facebook.talk
App Store URL: Open in App Store
Category: Social Networking
Content rating: 4+
Languages: AR, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, MS, NB, PL, PT, RU, ZH, SK, ES, SV, TH, ZH, TR, VI

Company

Website: Not found
Tagline: The video, voice and messaging app designed for kids to connect with family and friends.
Description: Messenger Kids is a free video messaging and chat app for kids offering more parental controls and more fun for kids. Download it for iOS, Android or Kindle!
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: $0AI high
AI annual estimate: Not found
ML model estimate / mo: $8.5K/mo
Top-grossing rank: Outside top 100 in US Social Networking
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

✨AI Revenue EstimateCONFIDENCE: HIGH

Messenger Kids, developed by Meta Platforms, Inc., does not generate direct revenue as it explicitly states that it has no in-app purchases or advertisements. The app is free to download and use, serving as a strategic tool for Meta to engage younger users within its ecosystem.

Sources mentioned: eSafety Commissioner, Wikipedia, Zift App Advisor, About Meta, Qustodio, Justia's Verdict, Sensor Tower, FoxData, Adam Connell

📈Ratings growth112,764 ratings+41% lifetimeShow 3-year history estimate ▾

Tracked (16 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Messenger Kids — Made for Kids. Controlled by Parents.
Made for Kids. Controlled by Parents. 

Parent Dashboard:
Parents can manage their kids' contact list, and monitor messages on the Messenger Kids app. When kids block contacts, parents are notified.

Fun Filters:
Kid-friendly filters, reactions, and sound effects make video chats with friends and family even better. 

Worry Free:
Parents can set usage limits when it’s bedtime, and there are no in app-purchases or ads.

Creative Convos:
Stickers, GIFs, emojis, and drawing tools give kids more ways to express themselves.

Easy Start:… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 160 MB🔞 4+📱 iOS 15.1+🔖 v318.0🔄 updated 0d ago🌐 AR, HR, CS, DA, NL +24📂 Social Networking💰 Paid

📅

What Worked™ · Development Pipeline

10 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-04

🔧

Shipped update — v? → v318.0

2026-04

⭐

Rating ↑ 3.66 → 4.26 (improved 0.60★)

2026-04

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

2025-12

📈

Crossed 100 ratings — social-proof flywheel kicking in

2025-12

📈

Crossed 50 ratings — social-proof flywheel kicking in

2025-11

📈

Crossed 10 ratings — social-proof flywheel kicking in

2025-11

⭐

Rating ↓ 4.80 → 4.17 (dropped 0.63★)

2025-11

🚀

First tracked snapshot — initial data captured

2025-11

⭐

Rating ↓ 5.00 → 4.67 (dropped 0.33★)

🔎

ASO Keyword Positions

BEST RANK #33

Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.

messaging·#33🇺🇸

Last sweep: 2026-05-19 · iTunes Search API

🌍

Multi-Country Performance

Available in 6 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	4.12605★	25,332	4.12605★ this version
🇧🇷 BR	4.51846★	623	4.51846★ this version
🇨🇦 CA	4.14975★	30,525	4.14975★ this version
🇮🇳 IN	4.26571★	350	4.26571★ this version
🇯🇵 JP	4.00594★	505	4.00594★ this version
🇺🇸 US	4.258★	113,426	4.258★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Messenger Kids: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →