Metricool
39
Quality Score
Emerging
Metricool
Low confidence
✍️ bumetric analysis
“
Metricool is an iOS app from Metricool Software SL in the Social Networking category, currently rated 3.0★ across 81 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 39: Emerging (early traction worth watching). For a Social Networking app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (140 MB) | +$35K |
| ⚙ Social Networking complexity ×1.70 | +$60K |
Total estimate
$145K
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 36/100INDIE TIERlimited signalGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
2.4
Revenue Strength
2.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
8.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 2.95★ across 81 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Below-average rating (3.0★)METRIC | −$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Pre-traction phase (81 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.21.1
Minor improvements
Bugfixing
Bugfixing
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Metricool
- Developer
- Metricool Software SL
- Bundle ID
- com.ionicframework.metricool185346
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Plan, measure, and manage it all in one tool that saves time and gives you full control over your social media.
- Description
- Save time scheduling, analyzing, and managing your social media and ad content. Create your FREE account and grow your business presence.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $208/mo
- Top-grossing rank
- Outside top 100 in US Social Networking
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/metricool
- linkedin.com/company/metricool
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/metricoolEN · instagram instagram.com/metricoolapp · linkedin linkedin.com/company/metricool · tiktok tiktok.com/@metricoolglobal · twitter x.com/metricool · youtube youtube.com/channel/UC0NjePvj-YE5qeys…
- Not found
- Phone
- Not found
- Contact page
- metricool.com/contact
- About page
- metricool.com/about-us
📈Ratings growth87 ratings+8600% lifetimeShow 3-year history estimate ▾
Tracked (50 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Schedule, Manage & Grow Your Social Media
Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads.
PLAN & SCHEDULE POSTS AUTOMATICALLY
Organize your content with an intuitive visual calendar.
Schedule posts across all platforms at the best time for your audience with Metricool.… View full description on the official store →
Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads.
PLAN & SCHEDULE POSTS AUTOMATICALLY
Organize your content with an intuitive visual calendar.
Schedule posts across all platforms at the best time for your audience with Metricool.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 140 MB🔞 4+📱 iOS 16.6+🔖 v3.21.1🔄 updated 0d ago🌐 EN, ES📂 Social Networking💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 3.30 → 2.95 (dropped 0.35★)
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.25 → 3.30 (improved 1.05★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-10
⭐
Rating ↑ 2.43 → 2.75 (improved 0.32★)
2021-10
⭐
Rating ↑ 2.00 → 2.43 (improved 0.43★)
2021-09
⭐
Rating ↑ 1.40 → 2.00 (improved 0.60★)
2019-07
⭐
Rating ↓ 2.00 → 1.67 (dropped 0.33★)
2019-06
⭐
Rating ↓ 3.00 → 2.00 (dropped 1.00★)
2019-05
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.25★ | 4 | 3.25★ this version |
| 🇧🇷 BR | 3.71429★ | 7 | 3.71429★ this version |
| 🇨🇦 CA | 2.75★ | 8 | 2.75★ this version |
| 🇩🇪 DE | 3.15385★ | 13 | 3.15385★ this version |
| 🇫🇷 FR | 3.14286★ | 28 | 3.14286★ this version |
| 🇬🇧 GB | 3.75★ | 12 | 3.75★ this version |
| 🇮🇳 IN | 3★ | 4 | 3★ this version |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 2.86047★ | 86 | 2.86047★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Similar apps in Social Networking
About this analysis
Why low confidence: only 81 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Metricool make per month?▴
Based on our ML-calibrated revenue forecast, Metricool earns approximately $208/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Metricool?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Metricool?▴
Metricool is published by Metricool Software SL on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Metricool's BU Score?▴
Metricool has a BU Score of 39/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.