Mozilla VPN
53
Quality Score
Solid
Mozilla VPN
Medium confidence
✍️ bumetric analysis
“
Mozilla VPN is an iOS app from Mozilla in the Utilities category, currently rated 3.4★ across 483 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 53: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$475/mo · 3K ratings · 4.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$50K
↳ What it cost to build · not monthly revenue
Likely range $40K – $70K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (75 MB) | +$10K |
| ⚙ Utilities complexity ×0.85 | $-9085 |
Total estimate
$50K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 10× MRR multiple
💸
~1.5× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
10× MRR
👥 Estimated audience size
96K
Lifetime downloads (US-equivalent)
Monthly active
19K
Daily active
3.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
7.2
Product Quality
4.8
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.5
Market Position
2.0
Operational Safety
8.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.43★ across 483 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($47K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Below-average rating (3.4★)METRIC | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Established app (6y old)METRIC | +$800 | |
| Early-stage install base (483 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.36.0
This update includes minor bug fixes, UI adjustments and other performance improvements, including:
- The main screen will now show a small, dismissible notification for important new messages.… Full release notes →
- The main screen will now show a small, dismissible notification for important new messages.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mozilla VPN
- Developer
- Mozilla
- Bundle ID
- org.mozilla.ios.FirefoxVPN
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Powerful privacy for peace of mind
- Description
- Use Mozilla VPN for full-device protection for all apps. With servers in 57+ countries, you can connect to anywhere, from anywhere.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $7.6K/mo
- Top-grossing rank
- 🇩🇪#94 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- firefox.com?utm_source=www.mozilla.or…
- linkedin.com/company/mozilla-corporation
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- instagram instagram.com/mozilla · linkedin linkedin.com/company/mozilla-corporation · tiktok tiktok.com/@mozilla · twitter firefox.com?utm_source=www.mozilla.or… · youtube youtube.com/user/firefoxchannel
- Not found
- Phone
- Not found
- Contact page
- vpn.mozilla.org/en-US/contact
- About page
- Not found
📈Ratings growth483 ratings+173% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇩🇪
DE
Top-grossing rank: #94 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#94 now · best #92 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Switch on privacy with Mozilla VPN. Simplicity and powerful privacy combine to give you peace of mind online.
For more than 20 years, Mozilla has a track record of putting privacy back in the people’s hands, guided by our mission to build a better and healthier internet for everyone, everywhere.
Enjoy a faster and safer internet experience with encrypted internet access, fast connection speed and an intuitive user experience.
SECURE CONNECTIONS WITH WIREGUARD® PROTOCOL… View full description on the official store →
For more than 20 years, Mozilla has a track record of putting privacy back in the people’s hands, guided by our mission to build a better and healthier internet for everyone, everywhere.
Enjoy a faster and safer internet experience with encrypted internet access, fast connection speed and an intuitive user experience.
SECURE CONNECTIONS WITH WIREGUARD® PROTOCOL… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 75 MB🔞 4+📱 iOS 17.0+🔖 v2.36.0🔄 updated 0d ago🌐 EN📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.74 → 3.43 (improved 0.69★)
2026-03
⭐
Rating ↓ 3.56 → 2.74 (dropped 0.82★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.75 → 3.56 (improved 0.81★)
2022-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-06
⭐
Rating ↑ 2.67 → 3.00 (improved 0.33★)
2020-05
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
2020-05
⭐
Rating ↑ 2.50 → 3.00 (improved 0.50★)
2020-04
⭐
Rating ↓ 3.00 → 2.50 (dropped 0.50★)
2020-04
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2020-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 4 | 5★ this version |
| 🇧🇷 BR | 5★ | 1 | 5★ this version |
| 🇨🇦 CA | 3.66667★ | 63 | 3.66667★ this version |
| 🇩🇪 DE | 3.56164★ | 73 | 3.56164★ this version |
| 🇫🇷 FR | 3.9375★ | 48 | 3.9375★ this version |
| 🇬🇧 GB | 3.6338★ | 71 | 3.6338★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇺🇸 US | 3.44124★ | 485 | 3.44124★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mozilla VPN: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Mozilla
View all →📦 Portfolio summaryINDIE studio
10apps·$47K/mocombined
✓ Diversified — top app contributes 27%; risk spread across portfolio
Similar apps in Utilities
About this analysis
Why medium confidence: 483 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mozilla VPN make per month?▴
Based on our ML-calibrated revenue forecast, Mozilla VPN earns approximately $7.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mozilla VPN?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mozilla VPN?▴
Mozilla VPN is published by Mozilla on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mozilla VPN's BU Score?▴
Mozilla VPN has a BU Score of 53/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.