MWH: Fitness + Wellness
78
Quality Score
Strong
MWH: Fitness + Wellness
Medium confidence
✍️ bumetric analysis
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MWH: Fitness + Wellness is an iOS app from M WOOD INC in the Health & Fitness category, currently rated 4.9★ across 5,498 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$10.0K
per month
→
12-mo forecast
$8.7K – $31.5K
per month
→
24-mo forecast
$8.1K – $72.9K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (145 MB) | +$38K |
| ⚙ Health & Fitness complexity ×1.40 | +$35K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$250K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $325K · 19× MRR multiple
💸
~2.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
380K
Lifetime downloads (US-equivalent)
Monthly active
83K
Daily active
29K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$10.0K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$8.5K – $19.9K
12 months
$8.7K – $31.5K
24 months
$8.1K – $72.9K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 47/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
8.8
Revenue Strength
4.0
Monetization Maturity
1.0
Defensibility
3.6
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $4K - $15K/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.9★ across 5,498 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $180K-$320K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (5,498 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (6y old)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.0.16
Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- MWH: Fitness + Wellness
- Developer
- M WOOD INC
- Bundle ID
- com.melissawoodhealth
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- MWH - Making Mindful Movements Attainable & Accessible For All
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $13.5K/mo
- Top-grossing rank
- 🇩🇪#66 /100 🇺🇸#76 /100 🇨🇦#80 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth5,498 ratings+1136% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank3 countries
🇩🇪DE#66 /100
🇺🇸US#76 /100
🇨🇦CA#80 /100
📊Category Rank Trajectory#66 now · best #59 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
MWH is a health, wellness & lifestyle platform on a mission to create a more mindful way of life, accessible and attainable for all.
• Get unlimited access to a library of 1000+ workouts & meditations.
• Move and meditate with Melissa and our MWH Creators
Pilates, Yoga, Guided Meditations, Pre & Postnatal, Barre & Standing Series, Treadmill & Water Workouts, and more, all designed to help you transform yourself from the inside out.
• New classes added every week.
• Custom schedules for Workouts and Meditations. There is something for everyone!… View full description on the official store →
• Get unlimited access to a library of 1000+ workouts & meditations.
• Move and meditate with Melissa and our MWH Creators
Pilates, Yoga, Guided Meditations, Pre & Postnatal, Barre & Standing Series, Treadmill & Water Workouts, and more, all designed to help you transform yourself from the inside out.
• New classes added every week.
• Custom schedules for Workouts and Meditations. There is something for everyone!… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 145 MB🔞 12+📱 iOS 15.0+🔖 v9.0.16🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 4.60 → 5.00 (improved 0.40★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2025-08
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-04
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for MWH: Fitness + Wellness: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 5,498 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does MWH make per month?▴
Based on our ML-calibrated revenue forecast, MWH earns approximately $13K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like MWH?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes MWH?▴
MWH is published by M WOOD INC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is MWH's BU Score?▴
MWH has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.