MyBlueKC
31
Quality Score
Emerging
MyBlueKC
Low confidence
✍️ bumetric analysis
“
MyBlueKC is an iOS app from Blue Cross Blue Shield of Kansas City in the Education category, currently rated 1.8★ across 45 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 31: Emerging (early traction worth watching). For a Education app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$134
per month
→
12-mo forecast
$67 – $625
per month
→
24-mo forecast
$67 – $1873
per month
MICRO tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (91 MB) | +$16K |
| ⚙ Education complexity ×1.20 | +$13K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 12× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Education category multiple | +6% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
12× MRR
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$134/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$85 – $341
12 months
$67 – $625
24 months
$67 – $1.9K
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Insufficient data · 33/100MICRO TIERtoo early to scoreGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
1.4
Revenue Strength
2.1
Monetization Maturity
1.0
Defensibility
3.5
Market Position
0.0
Operational Safety
8.0
- 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
- ⭐ Quality: 1.8★ across 45 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $2K-$4K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Below-average rating (1.8★)METRIC | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Pre-traction phase (45 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.0.9
This update provides the following new features:
-Application registration process is now contained within the app
-A Healthier You is now available within the app
Please update now to access the latest version of the MyBlueKC app.… Full release notes →
-Application registration process is now contained within the app
-A Healthier You is now available within the app
Please update now to access the latest version of the MyBlueKC app.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- MyBlueKC
- Developer
- Blue Cross Blue Shield of Kansas City
- Bundle ID
- com.bluekc.members
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 12+
- Languages
- Not found
Company
- Website
- Not found
- Tagline
- From here. For wherever you are.
- Description
- With health insurance plans for groups, employers, individuals and their families - you can live healthy and fearless with coverage from Blue KC.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.1K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/BlueCrossBlueShieldKC · instagram instagram.com/bluecrossblueshieldkc · linkedin linkedin.com/company/bluekc
- Not found
- Phone
- (816) 395-3558
- Contact page
- bluekc.com/general-contact
- About page
- bluekc.com/about
📈Ratings growth45 ratings+4400% lifetimeShow 3-year history estimate ▾
Tracked (47 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Access your health insurance information on-the-go from Blue Cross and Blue Shield of Kansas City (Blue KC).
As a Blue KC member, you can download the free MyBlueKC app to help make the most of your Blue KC plan. With new and improved features, the MyBlueKC app gives you easy access to your healthcare coverage 24/7, wherever you are.
Use the app to:
• Access benefit information
• See your most recent claims
• View and share your ID card
• Find a doctor, hospital or other healthcare provider
• Track deductibles and spending account balances… View full description on the official store →
As a Blue KC member, you can download the free MyBlueKC app to help make the most of your Blue KC plan. With new and improved features, the MyBlueKC app gives you easy access to your healthcare coverage 24/7, wherever you are.
Use the app to:
• Access benefit information
• See your most recent claims
• View and share your ID card
• Find a doctor, hospital or other healthcare provider
• Track deductibles and spending account balances… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 91 MB🔞 12+📱 iOS 15.0+🔖 v2.0.9🔄 updated 0d ago📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.43 → 1.80 (improved 0.37★)
2026-03
⭐
Rating ↓ 1.80 → 1.43 (dropped 0.37★)
2026-03
⭐
Rating ↑ 1.44 → 1.80 (improved 0.36★)
2022-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-06
⭐
Rating ↓ 3.20 → 2.83 (dropped 0.37★)
2022-01
⭐
Rating ↓ 3.75 → 3.20 (dropped 0.55★)
2021-03
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2020-05
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
About this analysis
Why low confidence: only 45 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does MyBlueKC make per month?▴
Based on our ML-calibrated revenue forecast, MyBlueKC earns approximately $8.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like MyBlueKC?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes MyBlueKC?▴
MyBlueKC is published by Blue Cross Blue Shield of Kansas City on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is MyBlueKC's BU Score?▴
MyBlueKC has a BU Score of 31/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.