MyLABlue
61
Quality Score
Solid
MyLABlue
Medium confidence
✍️ bumetric analysis
“
MyLABlue is an iOS app from Blue Cross and Blue Shield of Louisiana in the Education category, currently rated 3.9★ across 220 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 61: Solid (established niche player). For a Education app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~11 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (171 MB) | +$40K |
| ⚙ Education complexity ×1.20 | +$18K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 14× MRR multiple
💸
~1.4× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Education category multiple | +6% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
👥 Estimated audience size
18K
Lifetime downloads (US-equivalent)
Monthly active
3.3K
Daily active
990
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 41/100INDIE TIERexpected for tierRevenue Strength
2.7
Product Quality
5.4
Market Position
0.3
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
9.0
Founder Strength
5.0
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.88★ across 220 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 271d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K. Portfolio play ($10K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| 5 starREVIEW | +$1,800 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (12 languages)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (220 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v11.5.1
Welcome to MyLABlue! The Louisiana Blue app is now powered by MyChart, bringing you a smoother, more connected experience. Access your claims, benefits, costs, deductibles, prior authorizations, medical histories and more—all in one place.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- MyLABlue
- Developer
- Blue Cross and Blue Shield of Louisiana
- Bundle ID
- com.bcbsla.mobileapp
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 17+
- Languages
- AR, DA, NL, EN, FI, FR, DE, NB, PT, ZH, ES, SV
Company
- Website
- Not found
- Tagline
- Home | Louisiana Blue
- Description
- We offer health insurance including medical, dental, Medicare Advantage and prescription drug coverage to individuals, families and employers.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $10.4K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/my.louisianablue · instagram instagram.com/mylouisianablue · linkedin linkedin.com/company/louisiana-blue · youtube youtube.com/@MyLouisianaBlue
- Not found
- Phone
- 800-232-4967
- Contact page
- lablue.com/help-center
- About page
- lablue.com/about-blue
⭐Recent App Store Reviews49 latest · avg 1.88★ · 18.4% 5★ · 71.4% 1★
5★9 (18%)
4★0 (0%)
3★2 (4%)
2★3 (6%)
1★35 (71%)
+10 ratings/week
Praise: love ×4 recommend ×2 great ×1 awesome ×1Complaints: hate ×2 terrible ×2 crash ×1 bug ×1
Top positive
★★★★★ I love LaBlue
I love this app! All of my care and benefits are at my fingertips! No guessing about if I have met my deductible! It is so convenient!…
★★★★★ New to LABlue
I only recently started using My LABlue and so far I am impressed. The site is pretty user friendly. So far so good.…
Top negative
★☆☆☆☆ Email notifications
I received an email notification that there was a cheaper med option for me. Email says see options but can’t find it on the app…
★☆☆☆☆ Deductible
Deductible too high.cant use insurance…
📈Ratings growth220 ratings+349% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
MyLABlue – Your Louisiana Blue health insurance information, Simplified
Access your Louisiana Blue health insurance details faster and easier than ever with MyLABlue, powered by MyChart.
Stay informed and in control of your health with one secure, convenient app.
What You Can Do with MyLABlue:
• Connect with Support: Send secure messages with a Louisiana Blue representative.
• Check Prior-Authorizations: See where your requests stands and what’s next.
• Track your activity: View claims, benefits and deductibles — all in one place.… View full description on the official store →
Access your Louisiana Blue health insurance details faster and easier than ever with MyLABlue, powered by MyChart.
Stay informed and in control of your health with one secure, convenient app.
What You Can Do with MyLABlue:
• Connect with Support: Send secure messages with a Louisiana Blue representative.
• Check Prior-Authorizations: See where your requests stands and what’s next.
• Track your activity: View claims, benefits and deductibles — all in one place.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 171 MB🔞 17+📱 iOS 16.2+🔖 v11.5.1🔄 updated 0d ago🌐 AR, DA, NL, EN, FI +7📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 1.91 → 3.90 (improved 1.99★)
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2015-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2015-04
⭐
Rating ↓ 3.67 → 3.29 (dropped 0.38★)
2014-10
⭐
Rating ↓ 4.20 → 3.67 (dropped 0.53★)
2013-10
⭐
Rating ↓ 5.00 → 4.67 (dropped 0.33★)
2013-10
🚀
First tracked snapshot — initial data captured
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for MyLABlue: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 220 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does MyLABlue make per month?▴
Based on our ML-calibrated revenue forecast, MyLABlue earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like MyLABlue?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes MyLABlue?▴
MyLABlue is published by Blue Cross and Blue Shield of Louisiana on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is MyLABlue's BU Score?▴
MyLABlue has a BU Score of 61/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.