Mytheresa: Luxusmarken shoppen
70
Quality Score
Strong
Mytheresa: Luxusmarken shoppen
Medium confidence
✍️ bumetric analysis
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Mytheresa: Luxusmarken shoppen is an iOS app from mytheresa.com GmbH in the Shopping category, currently rated 4.6★ across 6,047 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 70: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (79 MB) | +$11K |
| ⚙ Shopping complexity ×1.30 | +$18K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $25K · 16× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Shopping category multiple | +2% |
Final multiple
16× MRR
👥 Estimated audience size
600K
Lifetime downloads (US-equivalent)
Monthly active
72K
Daily active
12K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
17% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
8.3
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.62★ across 6,047 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (6,047 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (9 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.50.0
Welcome to the finest edit in luxury. Here at Mytheresa, we’re constantly improving our app to ensure you have the best possible shopping experience. We’ve listened to your feedback and have been working on updates so that you can easily navigate through our luxury edit.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mytheresa: Luxusmarken shoppen
- Developer
- mytheresa.com GmbH
- Bundle ID
- com.mytheresa.app.mytheresa
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- AR, EN, FR, DE, IT, KO, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- MYTHERESA – LUXUS- UND DESIGNERMODE FÜR DAMEN, HERREN UND KINDER
- Description
- Mytheresa bietet Ihnen den Finest Edit in Luxury! Shoppen Sie luxuriöse Designermode für Damen, Herren & Kinder von mehr als 200 Labels online.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.2K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- yoox.com/Legal/Privacypolicy
- linkedin.com/company/mytheresa-com
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/mytheresa · instagram instagram.com/mytheresa.com · linkedin linkedin.com/company/mytheresa-com · twitter yoox.com/Legal/Privacypolicy · youtube youtube.com/user/Mytheresacom
- privacy@mytheresa.com
- Phone
- 27 28 29 30 31 32
- Contact page
- Not found
- About page
- Not found
📈Ratings growth6,047 ratings+21% lifetimeShow 3-year history estimate ▾
Tracked (44 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
A world of luxury, right at your fingertips. Unlock the ultimate shopping experience, featuring fashion's most sought-after designers across womenswear, menswear, kidswear, and lifestyle – all on our app.
Founded in Munich in 1987, Mytheresa brings decades of curatorial expertise to a global audience. At the heart of Europe’s luxury fashion landscape, we’re just a tap away, bringing wearable inspiration from more than 200 luxury brands to over 180 countries worldwide.… View full description on the official store →
Founded in Munich in 1987, Mytheresa brings decades of curatorial expertise to a global audience. At the heart of Europe’s luxury fashion landscape, we’re just a tap away, bringing wearable inspiration from more than 200 luxury brands to over 180 countries worldwide.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 79 MB🔞 4+📱 iOS 16.0+🔖 v5.50.0🔄 updated 0d ago🌐 AR, EN, FR, DE, IT +4📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.14 → 4.62 (improved 0.48★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.60 → 4.13 (dropped 0.47★)
2026-03
⭐
Rating ↑ 4.13 → 4.60 (improved 0.47★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-10
⭐
Rating ↓ 3.50 → 3.14 (dropped 0.36★)
2022-10
⭐
Rating ↑ 2.75 → 3.20 (improved 0.45★)
2022-10
⭐
Rating ↓ 4.00 → 2.50 (dropped 1.50★)
2022-10
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mytheresa: Luxusmarken shoppen: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by mytheresa.com GmbH
View all →📦 Portfolio summaryINDIE studio
3apps·$1K/mocombined
Lead-app heavy — top app contributes 70%
About this analysis
Why medium confidence: 6,047 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mytheresa make per month?▴
Based on our ML-calibrated revenue forecast, Mytheresa earns approximately $1.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mytheresa?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mytheresa?▴
Mytheresa is published by mytheresa.com GmbH on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mytheresa's BU Score?▴
Mytheresa has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.