Nixplay
64
Quality Score
Solid
Nixplay
Medium confidence
✍️ bumetric analysis
“
Nixplay is an iOS app from nixplay in the Photo & Video category, currently rated 4.1★ across 4,976 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 64: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$9.9K
per month
→
12-mo forecast
$10.2K – $21.4K
per month
→
24-mo forecast
$12.7K – $38.0K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$658/mo · 2K ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (212 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$30K
↳ What it would sell for · not monthly revenue
Marketplace range $20K – $35K · 15× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
Final multiple
15× MRR
👥 Estimated audience size
695K
Lifetime downloads (US-equivalent)
Monthly active
125K
Daily active
37K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$9.9K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$9.4K – $15.7K
12 months
$10.2K – $21.4K
24 months
$12.7K – $38.0K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.3
Product Quality
7.3
Revenue Strength
4.0
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $6K - $14K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.07★ across 4,976 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $178K-$316K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (4,976 ratings)METRIC | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Good rating (4.1★)METRIC | +$800 | |
| Localized (7 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.73.0
Hey Nixplay Users, we’ve fixed some bugs to make the app more user-friendly
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Nixplay
- Developer
- nixplay
- Bundle ID
- com.creedon.Nixplay
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, PT, ES
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.9K/mo
- Top-grossing rank
- 🇺🇸#60 /100 🇨🇦#76 /100 🇬🇧#100 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth4,976 ratings+27% lifetimeShow 3-year history estimate ▾
Tracked (39 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank3 countries
🇺🇸US#60 /100
🇨🇦CA#76 /100
🇬🇧GB#100 /100
📊Category Rank Trajectory#60 now · best #55 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Share the moments you capture by sending photos and video directly to a Nixplay Wi-Fi Cloud Frame.
• Send and receive photos and video from friends and family to display in your frame or theirs
• Caption your photos and add comments to your friends’ photos
• Share up to 15 seconds of video in each instance
• Invite friends to share photos and video to your frame
• Use your app as a remote control for your frame
Terms of Service: https://www.nixplay.com/pages/terms-of-service
• Send and receive photos and video from friends and family to display in your frame or theirs
• Caption your photos and add comments to your friends’ photos
• Share up to 15 seconds of video in each instance
• Invite friends to share photos and video to your frame
• Use your app as a remote control for your frame
Terms of Service: https://www.nixplay.com/pages/terms-of-service
App Specs
🔐 Own this app? Claim & verify MRR →💾 212 MB🔞 4+📱 iOS 15.6+🔖 v3.73.0🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +2📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.91 → 4.07 (improved 2.16★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 2.31 → 1.89 (dropped 0.42★)
2026-03
⭐
Rating ↑ 1.88 → 2.31 (improved 0.43★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-03
⭐
Rating ↓ 3.57 → 3.25 (dropped 0.32★)
2025-03
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
2025-03
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2025-02
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3★ | 11 | 3★ this version |
| 🇧🇷 BR | 4.59999★ | 5 | 4.59999★ this version |
| 🇨🇦 CA | 3.07813★ | 256 | 3.07813★ this version |
| 🇩🇪 DE | 2.31336★ | 217 | 2.31336★ this version |
| 🇫🇷 FR | 2.87097★ | 31 | 2.87097★ this version |
| 🇬🇧 GB | 3.63529★ | 255 | 3.63529★ this version |
| 🇮🇳 IN | 4.75★ | 12 | 4.75★ this version |
| 🇯🇵 JP | 2.94118★ | 17 | 2.94118★ this version |
| 🇺🇸 US | 4.0712★ | 5,000 | 4.0712★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Nixplay: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why medium confidence: 4,976 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Nixplay make per month?▴
Based on our ML-calibrated revenue forecast, Nixplay earns approximately $1.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Nixplay?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Nixplay?▴
Nixplay is published by nixplay on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Nixplay's BU Score?▴
Nixplay has a BU Score of 64/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.