NordVPN: VPN Fast & Secure
86
Quality Score
Excellent
NordVPN: VPN Fast & Secure
High confidence
✍️ bumetric analysis
“
NordVPN: VPN Fast & Secure is an iOS app from Nordvpn S.A. in the Utilities category, currently rated 4.7★ across 670,794 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 86: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (196 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$450K
↳ What it would sell for · not monthly revenue
Marketplace range $325K – $600K · 15× MRR multiple
💸
~6.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
15× MRR
👥 Estimated audience size
134.0M
Lifetime downloads (US-equivalent)
Monthly active
26.5M
Daily active
5.3M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.6
Product Quality
9.3
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 670,794 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($81K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 16 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (670,794 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| frequent crashesREVIEW | −$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (13 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.6.1
• We rearranged some wires and recalibrated the circuits to make the app run smoother than ever.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- NordVPN: VPN Fast & Secure
- Developer
- Nordvpn S.A.
- Bundle ID
- com.nordvpn.NordVPN
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, JA, KO, PL, PT, ZH, ES, SV, ZH
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $9.0M ($7.7M – $10.3M)AI medium
- AI annual estimate
- $108.0M/yr
- ML model estimate / mo
- $29.3K/mo
- Top-grossing rank
- 🇬🇧#1 /100 🇩🇪#1 /100 🇫🇷#1 /100 🇨🇦#1 /100 🇦🇺#1 /100 🇮🇳#2 /100 🇺🇸#5 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "NordVPN: VPN Fast & Secure" by Nordvpn S.A. is estimated to generate approximately $9 million in monthly revenue, based on recent data from Sensor Tower. This leads to an estimated annual revenue of $108 million.
Sources mentioned: Sensor Tower, Growjo, Owler, Adbounty, Wikipedia, Tom's Guide, Security.org, WizCase, 01net.com, ElectroIQ
📈Ratings growth673,127 ratings+14% lifetimeShow 3-year history estimate ▾
Tracked (26 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇬🇧GB#1 /100
🇩🇪DE#1 /100
🇫🇷FR#1 /100
🇨🇦CA#1 /100
🇦🇺AU#1 /100
🇮🇳IN#2 /100
🇺🇸US#5 /100
🇧🇷BR#8 /100
🇯🇵JP#15 /100
📊Category Rank Trajectory#1 now · best #1 · worst #37
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Looking for a way to browse safer and have more privacy online? Here’s how you can get both. With NordVPN, one tap is all you need to change your IP address, protect your browsing from snoopers, and enjoy the internet the way it was meant to be.
NordVPN is an all-in-one digital security app for an iPhone or iPad, trusted by millions of users worldwide. It shields your online activities from nosy advertisers, cybercriminals, and intrusive internet service providers. How? By stopping trackers and encrypting your traffic to make it unreadable to anyone trying to take a peek at your browsing.… View full description on the official store →
NordVPN is an all-in-one digital security app for an iPhone or iPad, trusted by millions of users worldwide. It shields your online activities from nosy advertisers, cybercriminals, and intrusive internet service providers. How? By stopping trackers and encrypting your traffic to make it unreadable to anyone trying to take a peek at your browsing.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 196 MB🔞 4+📱 iOS 16.0+🔖 v9.6.1🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +8📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 2.78 → 4.60 (improved 1.82★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-04
🔧
Shipped update — v? → v9.3.0
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-12
🚀
First tracked snapshot — initial data captured
2025-12
⭐
Rating ↑ 2.00 → 3.50 (improved 1.50★)
🔎
ASO Keyword Positions
BEST RANK #9Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
vpn·#9🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for NordVPN: VPN Fast & Secure: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Nordvpn S.A.
View all →📦 Portfolio summaryINDIE studio
3apps·$81K/mocombined
✓ Diversified — top app contributes 37%; risk spread across portfolio
Similar apps in Utilities
About this analysis
Why high confidence: 670,794 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does NordVPN make per month?▴
Based on our ML-calibrated revenue forecast, NordVPN earns approximately $29K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like NordVPN?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes NordVPN?▴
NordVPN is published by Nordvpn S.A. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is NordVPN's BU Score?▴
NordVPN has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.