Norton 360 Viren Scanner & VPN
83
Quality Score
Excellent
Norton 360 Viren Scanner & VPN
High confidence
✍️ bumetric analysis
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Norton 360 Viren Scanner & VPN is an iOS app from Gen Digital Inc. in the Utilities category, currently rated 4.7★ across 174,592 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 83: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$752K
per month
→
12-mo forecast
$796K – $1226K
per month
→
24-mo forecast
$952K – $1768K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (478 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $425K – $700K · 15× MRR multiple
💸
~8.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
15× MRR
👥 Estimated audience size
34.5M
Lifetime downloads (US-equivalent)
Monthly active
6.9M
Daily active
1.4M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$752K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$741K – $1.0M
12 months
$796K – $1.2M
24 months
$952K – $1.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 55/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
9.3
Revenue Strength
5.9
Monetization Maturity
1.0
Defensibility
5.4
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $300K - $1654K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 174,592 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $13.5M-$24.1M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (174,592 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (28 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Established app (7y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.9.1
Bugs be gone! We've cleaned digital house with this update by implementing some fixes and getting rid of pesky bugs for Norton 360. Happy with our attention to detail? Don't forget to rate our app!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Norton 360 Viren Scanner & VPN
- Developer
- Gen Digital Inc.
- Bundle ID
- com.symantec.mobilesecurity
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- AR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $3.0M ($1.0M – $3.0M)AI medium
- AI annual estimate
- $36.0M/yr
- ML model estimate / mo
- $37.6K/mo
- Top-grossing rank
- 🇩🇪#3 /100 🇦🇺#3 /100 🇺🇸#6 /100 🇯🇵#6 /100 🇬🇧#8 /100 🇨🇦#8 /100 🇫🇷#10 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Norton 360 Viren Scanner & VPN" is estimated to generate approximately $3 million in monthly revenue, based on Sensor Tower data for "Norton 360 Security & VPN" in the US and Japan. Other estimates suggest a monthly revenue as low as $1 million. This leads to an annual revenue estimate of $36 million.
Sources mentioned: Sensor Tower, Adapty
📈Ratings growth174,592 ratings+53% lifetimeShow 3-year history estimate ▾
Tracked (19 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇩🇪DE#3 /100
🇦🇺AU#3 /100
🇺🇸US#6 /100
🇯🇵JP#6 /100
🇬🇧GB#8 /100
🇨🇦CA#8 /100
🇫🇷FR#10 /100
🇧🇷BR#23 /100
🇮🇳IN#23 /100
📊Category Rank Trajectory#3 now · best #3 · worst #59
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Navigate the web more safely with Norton 360 for iOS.
Norton 360 ensures robust mobile security, including AI-powered malware protection, and VPN for privacy online. Built-in scam protection helps keep you safe while browsing, shopping, or texting.
New: Scam Protection Pro
AI-powered protection against sophisticated scams. Provides holistic coverage across email, web, phone calls, and SMS.
- Norton Genie - AI assistant
- Safe SMS: AI scam protection against spam calls
- Safe Web: AI helps protect you from scams when browsing online.… View full description on the official store →
Norton 360 ensures robust mobile security, including AI-powered malware protection, and VPN for privacy online. Built-in scam protection helps keep you safe while browsing, shopping, or texting.
New: Scam Protection Pro
AI-powered protection against sophisticated scams. Provides holistic coverage across email, web, phone calls, and SMS.
- Norton Genie - AI assistant
- Safe SMS: AI scam protection against spam calls
- Safe Web: AI helps protect you from scams when browsing online.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 478 MB🔞 4+📱 iOS 17.0+🔖 v26.9.1🔄 updated 0d ago🌐 AR, CS, DA, NL, EN +23📂 Utilities💰 Free
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.46 → 4.66 (improved 2.20★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.45 → 4.60 (improved 2.15★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-07
⭐
Rating ↓ 3.00 → 2.00 (dropped 1.00★)
2025-07
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.60198★ | 15,283 | 4.60198★ this version |
| 🇧🇷 BR | 4.73851★ | 6,681 | 4.73851★ this version |
| 🇨🇦 CA | 4.58202★ | 18,480 | 4.58202★ this version |
| 🇩🇪 DE | 4.54524★ | 15,329 | 4.54524★ this version |
| 🇫🇷 FR | 4.64161★ | 9,850 | 4.64161★ this version |
| 🇬🇧 GB | 4.59173★ | 23,786 | 4.59173★ this version |
| 🇮🇳 IN | 4.39051★ | 927 | 4.39051★ this version |
| 🇯🇵 JP | 4.24376★ | 36,409 | 4.24376★ this version |
| 🇺🇸 US | 4.65879★ | 176,367 | 4.65879★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Norton 360 Viren Scanner & VPN: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Gen Digital Inc.
View all →📦 Portfolio summaryINDIE studio
3apps·$2K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why high confidence: 174,592 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Norton 360 Viren Scanner & VPN make per month?▴
Based on our ML-calibrated revenue forecast, Norton 360 Viren Scanner & VPN earns approximately $37K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Norton 360 Viren Scanner & VPN?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Norton 360 Viren Scanner & VPN?▴
Norton 360 Viren Scanner & VPN is published by Gen Digital Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Norton 360 Viren Scanner & VPN's BU Score?▴
Norton 360 Viren Scanner & VPN has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.