Norton VPN – Secure Proxy
80
Quality Score
Excellent
Norton VPN – Secure Proxy
High confidence
✍️ bumetric analysis
“
Norton VPN – Secure Proxy is an iOS app from Gen Digital Inc. in the Productivity category, currently rated 4.5★ across 118,802 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 80: Excellent (strong product-market fit). For a Productivity app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$31.0K
per month
→
12-mo forecast
$32.1K – $67.1K
per month
→
24-mo forecast
$39.7K – $119.1K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (348 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $425K – $700K · 18× MRR multiple
💸
~6.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
8.9M
Lifetime downloads (US-equivalent)
Monthly active
2.6M
Daily active
1.1M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
43% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$31.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$29.4K – $49.0K
12 months
$32.1K – $67.1K
24 months
$39.7K – $119K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersRevenue Strength
4.5
Product Quality
8.9
Market Position
0.3
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.1
Monetization Maturity
1.0
- 💰 Revenue: Modest — $21K - $46K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.45★ across 118,802 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $557K-$991K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (118,802 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Multilingual (28 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Good rating (4.5★)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.8.1
Bugs be gone! We've cleaned digital house with this update by implementing some fixes and getting rid of pesky bugs for Norton VPN. Happy with our attention to detail? Don't forget to rate our app!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Norton VPN – Secure Proxy
- Developer
- Gen Digital Inc.
- Bundle ID
- com.symantec.securewifi
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- AR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK
Company
- Website
- Not found
- Tagline
- Offizielle Website | Norton™ - Antivirus und Anti-Malware-Software
- Description
- Norton™ bietet branchenführende Antivirus- und Sicherheitssoftware für PC, Mac und Mobilgeräte. Laden Sie eines der Norton™ 360-Abonnements herunter und schützen Sie Ihre Geräte vor Viren, Ransomware, Malware und anderen Online-Bedrohungen.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $500.0KAI medium
- AI annual estimate
- $6.0M/yr
- ML model estimate / mo
- $31.0K/mo
- Top-grossing rank
- 🇺🇸#49 /100 🇬🇧#50 /100 🇦🇺#59 /100 🇨🇦#73 /99 🇯🇵#83 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/Norton · instagram instagram.com/nortonsecurity · twitter twitter.com/norton · youtube youtube.com/user/norton
- Not found
- Phone
- Not found
- Contact page
- norton.com/deepfakesupport
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Norton VPN – Secure Proxy" by Gen Digital Inc. is estimated to generate approximately $500,000 in monthly revenue, leading to an annual estimate of $6,000,000.
Sources mentioned: Sensor Tower, Adapty
📈Ratings growth118,802 ratings+26% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank5 countries
🇺🇸US#49 /100
🇬🇧GB#50 /100
🇦🇺AU#59 /100
🇨🇦CA#73 /99
🇯🇵JP#83 /100
📊Category Rank Trajectory#49 now · best #46 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Stay safer online with a top-performing VPN and much more.
Get fast and reliable VPN with advanced privacy and malware protection plus Parental Control to keep your family and your devices safer online.
Available products after install:
Norton VPN Standard
Protect your mobile online privacy when connected to Wi-Fi at home or while on-the-go. Norton VPN helps ensure private, fast internet access wherever you are.
• Change Location: Seamlessly connect to your ideal location in any one of 28 countries so you can enjoy what you’re doing more securely, privately, and without interruption.… View full description on the official store →
Get fast and reliable VPN with advanced privacy and malware protection plus Parental Control to keep your family and your devices safer online.
Available products after install:
Norton VPN Standard
Protect your mobile online privacy when connected to Wi-Fi at home or while on-the-go. Norton VPN helps ensure private, fast internet access wherever you are.
• Change Location: Seamlessly connect to your ideal location in any one of 28 countries so you can enjoy what you’re doing more securely, privately, and without interruption.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 348 MB🔞 4+📱 iOS 17.0+🔖 v26.8.1🔄 updated 0d ago🌐 AR, CS, DA, NL, EN +23📂 Productivity💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.92 → 4.50 (improved 1.58★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-08
⭐
Rating ↓ 4.00 → 3.63 (dropped 0.37★)
2024-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-08
🚀
First tracked snapshot — initial data captured
2024-08
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Norton VPN – Secure Proxy: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Gen Digital Inc.
View all →📦 Portfolio summaryINDIE studio
3apps·$2K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
Similar apps in Productivity
About this analysis
Why high confidence: 118,802 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Norton VPN – Secure Proxy make per month?▴
Based on our ML-calibrated revenue forecast, Norton VPN – Secure Proxy earns approximately $30K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Norton VPN – Secure Proxy?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Norton VPN – Secure Proxy?▴
Norton VPN – Secure Proxy is published by Gen Digital Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Norton VPN – Secure Proxy's BU Score?▴
Norton VPN – Secure Proxy has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.