Nykaa – Makeup/Beauty Shopping
65
Quality Score
Solid
Nykaa – Makeup/Beauty Shopping
Medium confidence
✍️ bumetric analysis
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Nykaa – Makeup/Beauty Shopping is an iOS app from FSN E-COMMERCE VENTURES PRIVATE LIMITED in the Shopping category, currently rated 4.4★ across 1,647 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 65: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (177 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 15× MRR multiple
💸
~1.0× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Shopping category multiple | +2% |
Final multiple
15× MRR
👥 Estimated audience size
160K
Lifetime downloads (US-equivalent)
Monthly active
19K
Daily active
3.4K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
7.9
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.38★ across 1,647 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,647 ratings)METRIC | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Good rating (4.4★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.1.4
We've fixed some bugs and improved the App performance.
We hope you enjoyed the shopping experience, pls leave us a review.
We hope you enjoyed the shopping experience, pls leave us a review.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Nykaa – Makeup/Beauty Shopping
- Developer
- FSN E-COMMERCE VENTURES PRIVATE LIMITED
- Bundle ID
- com.nykaa.ios
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.7K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,647 ratings+4018% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Nykaa is the trendiest go-to online beauty app & wellness destination for men & women. Purchase from over 1 Lakh beauty products & 850+ brands. Buy products that are 100% genuine & reliable, sourced directly from the brands.
Get the latest collection of products for men & women through luxury, wellness, makeup, natural skin care, hair care, herbal, perfumes, bath & body, mom & baby products.
Buy cosmetics online at the best prices & avail discounts with India’s leading beauty shopping app.
Makeup products: Get the best make-up products online at low prices.… View full description on the official store →
Get the latest collection of products for men & women through luxury, wellness, makeup, natural skin care, hair care, herbal, perfumes, bath & body, mom & baby products.
Buy cosmetics online at the best prices & avail discounts with India’s leading beauty shopping app.
Makeup products: Get the best make-up products online at low prices.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 177 MB🔞 12+📱 iOS 16.0+🔖 v5.1.4🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.84 → 4.38 (improved 1.54★)
2026-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.20 → 2.84 (dropped 1.36★)
2026-03
⭐
Rating ↑ 2.85 → 4.20 (improved 1.35★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-12
⭐
Rating ↓ 4.25 → 3.89 (dropped 0.36★)
2018-01
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
2015-08
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.15799★ | 538 | 4.15799★ this version |
| 🇨🇦 CA | 4.31991★ | 422 | 4.31991★ this version |
| 🇩🇪 DE | 4.11111★ | 18 | 4.11111★ this version |
| 🇫🇷 FR | 4.54545★ | 11 | 4.54545★ this version |
| 🇬🇧 GB | 4.24571★ | 175 | 4.24571★ this version |
| 🇮🇳 IN | 4.42512★ | 146,903 | 4.42512★ this version |
| 🇯🇵 JP | 4.48148★ | 27 | 4.48148★ this version |
| 🇺🇸 US | 4.38084★ | 1,649 | 4.38084★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Nykaa – Makeup/Beauty Shopping: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by FSN E-COMMERCE VENTURES PRIVATE LIMITED
View all →📦 Portfolio summaryINDIE studio
2apps·$8K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 1,647 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Nykaa – Makeup/Beauty Shopping make per month?▴
Based on our ML-calibrated revenue forecast, Nykaa – Makeup/Beauty Shopping earns approximately $8.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Nykaa – Makeup/Beauty Shopping?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Nykaa – Makeup/Beauty Shopping?▴
Nykaa – Makeup/Beauty Shopping is published by FSN E-COMMERCE VENTURES PRIVATE LIMITED on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Nykaa – Makeup/Beauty Shopping's BU Score?▴
Nykaa – Makeup/Beauty Shopping has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.