Odd Squad: Odd-mented Reality
41
Quality Score
Emerging
Odd Squad: Odd-mented Reality
Low confidence
✍️ bumetric analysis
“
Odd Squad: Odd-mented Reality is an iOS app from Sinking Ship Interactive Inc. in the News category, currently rated 2.4★ across 18 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 41: Emerging (early traction worth watching). For a News app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2K
per month
→
12-mo forecast
$1.0K – $3.7K
per month
→
24-mo forecast
$949 – $8541
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~11 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (824 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 11× MRR multiple
💸
~0.9× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 News category multiple | -5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
11× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$997 – $2.3K
12 months
$1.0K – $3.7K
24 months
$949 – $8.5K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 33/100INDIE TIERlimited signalGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
2.0
Revenue Strength
3.1
Monetization Maturity
1.0
Defensibility
3.8
Market Position
2.0
Operational Safety
5.0
- 💰 Revenue: Modest — $468 - $2929/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 2.44★ across 18 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 899d ago — possibly dormant.
- ⚠️ Risk: Elevated — dormant (899d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 18-32× monthly = $21K-$37K. Portfolio play ($10K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| 5 starREVIEW | +$1,800 | |
| Below-average rating (2.4★)METRIC | −$1,500 | |
| Established app (6y old)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (18 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.0.4
Bug fixes and compatibility for newer ios devices
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Odd Squad: Odd-mented Reality
- Developer
- Sinking Ship Interactive Inc.
- Bundle ID
- com.sinkingship.os360
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Sinking Ship Entertainment
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $10.4K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/sinkingshipent
- linkedin.com/company/sinking-ship-ent…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/sinkingshipentertainment · instagram instagram.com/sinkingshipent · linkedin linkedin.com/company/sinking-ship-ent… · twitter x.com/sinkingshipent · youtube youtube.com/channel/UCdNmlmZh1tn2x2-s…
- Not found
- Phone
- Not found
- Contact page
- sinkingship.ca/contactus
- About page
- sinkingship.ca/about
📈Ratings growth18 ratings+1700% lifetimeShow 3-year history estimate ▾
Tracked (6 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $2.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
This interactive episode of the hit TV show Odd Squad puts you right into the action. It's your first day on the job as an Odd Squad Agent - and villains have broken into headquarters. Meet agents and villains from the show through interactive video. Defeat the villains through fun games and solve problems just like they do on the TV show.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 824 MB🔞 4+📱 iOS 13.0+🔖 v1.0.4🔄 updated 0d ago🌐 EN📂 News💰 Paid
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
⭐
Rating ↑ 2.00 → 2.80 (improved 0.80★)
2025-06
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
2023-02
⭐
Rating ↑ 2.00 → 2.33 (improved 0.33★)
2022-06
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
2020-02
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — sinkingship.ca
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.66667★ | 3 | 4.66667★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇩🇪 DE | 0★ | 0 | — |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇬🇧 GB | 2.8★ | 5 | 2.8★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 2.44444★ | 18 | 2.44444★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
About this analysis
Why low confidence: only 18 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
Odd Squad: Odd-mented Reality is a small / niche iOS app in the news space with weak public traction — only 18 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Odd Squad make per month?▴
Our model estimates Odd Squad earns roughly $10K/mo, but with only 18 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like Odd Squad?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Odd Squad?▴
Odd Squad is published by Sinking Ship Interactive Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Odd Squad's BU Score?▴
Odd Squad has a BU Score of 41/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.