PicPay: Conta, Cartão e Pix
60
Quality Score
Solid
PicPay: Conta, Cartão e Pix
Medium confidence
✍️ bumetric analysis
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PicPay: Conta, Cartão e Pix is an iOS app from PicPay Apps in the Finance category, currently rated 4.5★ across 1,145 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 60: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (562 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
👥 Estimated audience size
68K
Lifetime downloads (US-equivalent)
Monthly active
19K
Daily active
7.6K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
8.1
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.48★ across 1,145 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (1,145 ratings)METRIC | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Good rating (4.5★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.22.0
Nova atualização disponível.
São ajustes de acessibilidade, conserto de bugs e melhorias de performance pra você continuar aproveitando ao máximo a sua conta.
Bora atualizar? Até a próxima!
São ajustes de acessibilidade, conserto de bugs e melhorias de performance pra você continuar aproveitando ao máximo a sua conta.
Bora atualizar? Até a próxima!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- PicPay: Conta, Cartão e Pix
- Developer
- PicPay Apps
- Bundle ID
- com.picpay.PicPay
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- PT
Company
- Website
- Not found
- Tagline
- Para você
- Description
- Conheça as vantagens de ter uma conta digital em um dos maiores parceiros financeiros que é o PicPay! Entenda a praticidade do app e os benefícios oferecidos.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $434/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,151 ratings+10% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Com PicPay, a experiência é outra
É CLT? O Picpay deixa sua vida mais tranquila! Chegou o Crédito do Trabalhador, com ele você pode acessar o empréstimo consignado privado diretamente pelo PicPay, com taxas reduzidas e desconto em folha de pagamento. Aproveite para obter crédito rápido, sem comprometer seu orçamento. Simule agora pelo app e aproveite as melhores condições para você!
Com mais de doze anos de história, o PicPay tem um portfólio completo de serviços financeiros para ser a principal conta do dia a dia das pessoas e seus negócios, com segurança.… View full description on the official store →
É CLT? O Picpay deixa sua vida mais tranquila! Chegou o Crédito do Trabalhador, com ele você pode acessar o empréstimo consignado privado diretamente pelo PicPay, com taxas reduzidas e desconto em folha de pagamento. Aproveite para obter crédito rápido, sem comprometer seu orçamento. Simule agora pelo app e aproveite as melhores condições para você!
Com mais de doze anos de história, o PicPay tem um portfólio completo de serviços financeiros para ser a principal conta do dia a dia das pessoas e seus negócios, com segurança.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 562 MB🔞 4+📱 iOS 15.8.5+🔖 v12.22.0🔄 updated 0d ago🌐 PT📂 Finance💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
🔧
Shipped update — v? → v12.16.1
2026-04
⭐
Rating ↑ 3.46 → 4.44 (improved 0.98★)
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2015-08
⭐
Rating ↓ 4.22 → 3.90 (dropped 0.32★)
2015-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2014-10
⭐
Rating ↓ 4.50 → 4.00 (dropped 0.50★)
2014-05
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2013-01
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.58824★ | 17 | 3.58824★ this version |
| 🇧🇷 BR | 4.48658★ | 255,729 | 4.48658★ this version |
| 🇨🇦 CA | 3.23077★ | 52 | 3.23077★ this version |
| 🇩🇪 DE | 4.375★ | 32 | 4.375★ this version |
| 🇫🇷 FR | 4.41378★ | 87 | 4.41378★ this version |
| 🇬🇧 GB | 4.48515★ | 202 | 4.48515★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 4.54★ | 100 | 4.54★ this version |
| 🇺🇸 US | 4.48566★ | 1,151 | 4.48566★ this version |
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for PicPay: Conta, Cartão e Pix: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 1,145 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does PicPay make per month?▴
Based on our ML-calibrated revenue forecast, PicPay earns approximately $434/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like PicPay?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes PicPay?▴
PicPay is published by PicPay Apps on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is PicPay's BU Score?▴
PicPay has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.