Planned Parenthood Direct℠
56
Quality Score
Solid
Planned Parenthood Direct℠
Medium confidence
✍️ bumetric analysis
“
Planned Parenthood Direct℠ is an iOS app from Planned Parenthood Direct, Inc. in the Education category, currently rated 4.0★ across 1,447 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 56: Solid (established niche player). For a Education app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$537
per month
→
12-mo forecast
$470 – $1693
per month
→
24-mo forecast
$435 – $3917
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (87 MB) | +$14K |
| ⚙ Education complexity ×1.20 | +$13K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 16× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Education category multiple | +6% |
Final multiple
16× MRR
👥 Estimated audience size
120K
Lifetime downloads (US-equivalent)
Monthly active
21K
Daily active
6.4K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$537/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$457 – $1.1K
12 months
$470 – $1.7K
24 months
$435 – $3.9K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 43/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
3.9
Product Quality
7.3
Revenue Strength
2.7
Monetization Maturity
1.0
Defensibility
4.2
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Marginal — $214 - $1343/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.04★ across 1,447 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$17K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,447 ratings)METRIC | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Good rating (4.0★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Planned Parenthood Direct℠
- Developer
- Planned Parenthood Direct, Inc.
- Bundle ID
- com.ppfa.direct
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Your health is our priority — no matter what.
- Description
- Planned Parenthood Federation of America is a nonprofit organization that provides sexual health care in the United States and globally.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $775/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/PlannedParenthood · instagram instagram.com/plannedparenthood · tiktok tiktok.com/@plannedparenthood · youtube youtube.com/user/plannedparenthood
- Not found
- Phone
- 1-800-230-7526
- Contact page
- Not found
- About page
- plannedparenthood.org/get-care/health…
📈Ratings growth1,447 ratings+45% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Can’t go to the doctor? Get convenient home delivery or pharmacy pickup options—your prescriptions will always be stress-free, affordable, and completely private.
Available in select states. Download the app to learn more!
HOW IT WORKS
1. After downloading the app, create an account or continue as a guest user.
2. Select a service: birth control, emergency contraception, UTI treatment, or schedule a health center appointment.
3. Answer a few health questions so clinicians can determine what's best for you.
4.… View full description on the official store →
Available in select states. Download the app to learn more!
HOW IT WORKS
1. After downloading the app, create an account or continue as a guest user.
2. Select a service: birth control, emergency contraception, UTI treatment, or schedule a health center appointment.
3. Answer a few health questions so clinicians can determine what's best for you.
4.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 87 MB🔞 17+📱 iOS 15.1+🔖 v2.569🔄 updated 0d ago🌐 EN📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2019-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2019-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2018-10
⭐
Rating ↓ 3.75 → 3.44 (dropped 0.31★)
2018-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-09
⭐
Rating ↓ 3.80 → 3.33 (dropped 0.47★)
2018-09
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2018-08
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2018-08
🚀
First tracked snapshot — initial data captured
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Planned Parenthood Direct℠: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 1,447 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Planned Parenthood Direct℠ make per month?▴
Based on our ML-calibrated revenue forecast, Planned Parenthood Direct℠ earns approximately $774/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Planned Parenthood Direct℠?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Planned Parenthood Direct℠?▴
Planned Parenthood Direct℠ is published by Planned Parenthood Direct, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Planned Parenthood Direct℠'s BU Score?▴
Planned Parenthood Direct℠ has a BU Score of 56/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.