PlateLens: AI Calorie Counter
65
Quality Score
Solid
PlateLens: AI Calorie Counter
Medium confidence
✍️ bumetric analysis
“
PlateLens: AI Calorie Counter is an iOS app from VisionTech Solutions LLC in the Health & Fitness category, currently rated 4.7★ across 367 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 65: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$200
per month
→
12-mo forecast
$100 – $931
per month
→
24-mo forecast
$100 – $2790
per month
MICRO tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (130 MB) | +$31K |
| ⚙ Health & Fitness complexity ×1.40 | +$32K |
Total estimate
$115K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 18× MRR multiple
💸
~1.3× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
18× MRR
👥 Estimated audience size
25K
Lifetime downloads (US-equivalent)
Monthly active
5.6K
Daily active
1.9K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$200/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$127 – $508
12 months
$100 – $931
24 months
$100 – $2.8K
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Insufficient data · 40/100MICRO TIERtoo early to scoreGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
6.6
Revenue Strength
2.3
Monetization Maturity
1.0
Defensibility
2.1
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 367 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$6K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| highly recommendREVIEW | +$1,400 | |
| New app (4 months old)METRIC | −$700 | |
| Early-stage install base (367 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.3.3
- Future meal logging.
- Improved accuracy for AI Scanning and database logging.
- Improved accuracy for AI Scanning and database logging.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- PlateLens: AI Calorie Counter
- Developer
- VisionTech Solutions LLC
- Bundle ID
- app.platelens.app
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- The Most Accurate AI Calorie Counter — In a Single Photo
- Description
- PlateLens is the AI calorie counter that works. Snap a photo of any meal for instant nutrition analysis. Track calories, macros, and reach your health goals with a personal AI coach. Free trial available.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.2K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- github github.com/foodvision-bench/foodvisio…
- Not found
- Phone
- Not found
- Contact page
- platelens.app/support
- About page
- platelens.app/about
📈Ratings growth367 ratings+18250% lifetimeShow 3-year history estimate ▾
Tracked (13 weeks) Pre-tracking estimate (4 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Stop guessing. Start scanning.
PlateLens uses advanced AI to analyze your meals from a single photo. Get accurate calories, macros, and 14+ micronutrients in seconds - with full ingredient-level traceability.
-
SNAP AND TRACK IN SECONDS
● Point your camera at any meal
● AI instantly identifies ingredients
● Get precise nutrition data, not estimates
● Scan barcodes for packaged foods
-
YOUR PERSONAL AI COACH
Choose from 12 unique coaching personalities:
● Fat loss specialists
● Muscle gain experts
● Mindful eating guides
● Busy professional coaches… View full description on the official store →
PlateLens uses advanced AI to analyze your meals from a single photo. Get accurate calories, macros, and 14+ micronutrients in seconds - with full ingredient-level traceability.
-
SNAP AND TRACK IN SECONDS
● Point your camera at any meal
● AI instantly identifies ingredients
● Get precise nutrition data, not estimates
● Scan barcodes for packaged foods
-
YOUR PERSONAL AI COACH
Choose from 12 unique coaching personalities:
● Fat loss specialists
● Muscle gain experts
● Mindful eating guides
● Busy professional coaches… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 130 MB🔞 4+📱 iOS 15.1+🔖 v1.3.3🔄 updated 0d ago🌐 EN, ES📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2026-02
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for PlateLens: AI Calorie Counter: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 367 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does PlateLens make per month?▴
Based on our ML-calibrated revenue forecast, PlateLens earns approximately $8.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like PlateLens?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes PlateLens?▴
PlateLens is published by VisionTech Solutions LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is PlateLens's BU Score?▴
PlateLens has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.