Plenty of Fish Dating
79
Quality Score
Strong
Plenty of Fish Dating
High confidence
✍️ bumetric analysis
“
Plenty of Fish Dating operates in the highly competitive online dating niche, directly challenging established players like Tinder and Bumble. Its consistent high user rating across over a million reviews, coupled with its estimated monthly revenue in the low thousands, clearly signals strong, sustained traction and a mature product in the growth stage rather than early adoption. The app has cultivated a loyal user base over its long lifespan, indicating effective user retention and a well-understood value proposition within its target demographic. For social networking apps in this category, a common monetization observation is the prevalence of tiered subscription models offering enhanced visibility, unlimited messaging, or advanced search filters as the primary upgrade path, often with monthly or quarterly options to maximize lifetime value over one-time purchases.
BU Score 79 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$3.5M
per month
→
12-mo forecast
$3.7M – $5.7M
per month
→
24-mo forecast
$4.4M – $8.2M
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$5.2K/mo · 1.7M ratings · 3.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (86 MB) | +$14K |
| ⚙ Social Networking complexity ×1.70 | +$45K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $25K · 17× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Social Networking category multiple | +5% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
17× MRR
👥 Estimated audience size
162.5M
Lifetime downloads (US-equivalent)
Monthly active
40.5M
Daily active
22.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
54% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$3.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$3.5M – $4.7M
12 months
$3.7M – $5.7M
24 months
$4.4M – $8.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
High risk · 38/100BIG TIERFREE (NO MONETIZATION)structural problemsGrowth Velocity
5.0
Founder Strength
4.1
Product Quality
7.1
Revenue Strength
6.5
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
0.7
- 💰 Revenue: Healthy — $1.4M - $7.7M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.28★ across 1,806,047 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 2.8% refund mentions, scam/fraud mentions detected, bug mentions above category norm.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $42.0M-$77.0M. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,806,047 ratings)METRIC | +$12,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (13 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v28.50
- Enjoy POF with fewer bugs and improved stability
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Plenty of Fish Dating
- Developer
- PlentyOfFish
- Bundle ID
- com.pof.mobileapp.iphone
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- CS, DA, NL, EN, FI, FR, DE, IT, NB, PL, PT, ES, SV
Company
- Website
- www.pof.com
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $1.0M ($1.0M – $1.8M)AI medium
- AI annual estimate
- $12.0M/yr
- ML model estimate / mo
- $1.1K/mo
- Top-grossing rank
- 🇬🇧#7 /100 🇦🇺#8 /100 🇨🇦#10 /100 🇺🇸#20 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The estimated monthly revenue for the iOS app "Plenty of Fish Dating" is $1 million, based on recent Sensor Tower estimates. This translates to an annual estimate of $12 million. Earlier data from Q2 2023 indicated a monthly revenue of approximately $1.8 million for the US iOS app.
Sources mentioned: Sensor Tower, Business of Apps, DoULike Blog, WP Dating Plugin, Dating Sites Reviews, Wikipedia, LeadIQ
📈Ratings growth1,806,047 ratings+9% lifetimeShow 3-year history estimate ▾
Tracked (17 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank4 countries
🇬🇧GB#7 /100
🇦🇺AU#8 /100
🇨🇦CA#10 /100
🇺🇸US#20 /100
📊Category Rank Trajectory#7 now · best #6 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The best dating app to let you really be you and choose how you want to date online.
Forget the days of awkward online dating and become a POF member, where you can come exactly as you are. We’re here to help you create the same magic online that you would IRL.
We know online dating isn’t one-size-fits-all, so we let you choose your own adventure and connect with other singles in a way that feels right for you. Whether you’re new to dating or just seeking a fresh start, we’ve got lots of options to make finding your person actually fun.
What you can do on POF is what makes us different:… View full description on the official store →
Forget the days of awkward online dating and become a POF member, where you can come exactly as you are. We’re here to help you create the same magic online that you would IRL.
We know online dating isn’t one-size-fits-all, so we let you choose your own adventure and connect with other singles in a way that feels right for you. Whether you’re new to dating or just seeking a fresh start, we’ve got lots of options to make finding your person actually fun.
What you can do on POF is what makes us different:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 86 MB🔞 17+📱 iOS 17.0+🔖 v28.50🔄 updated 0d ago🌐 CS, DA, NL, EN, FI +8📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.11 → 4.30 (improved 2.19★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-09
🚀
First tracked snapshot — initial data captured
2025-09
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
🔎
ASO Keyword Positions
BEST RANK #5Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
dating·#5🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 869 reviews across 9 markets● 35% positive · ● 17% neutral · ● 48% negative · Rating drift: -2.36★ (declining — recent 50: 1.92★ vs lifetime: 4.28★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇫🇷 FR
+0.10
🇯🇵 JP
+0.04
🇨🇦 CA
-0.03
🇩🇪 DE
-0.04
🇧🇷 BR
-0.05
🇺🇸 US
-0.09
🇬🇧 GB
-0.11
🇮🇳 IN
-0.19
🇦🇺 AU
-0.20
Top praise themes
place meet ×5 meet new ×4 fake profiles ×3 pay premium ×3 site rencontre ×3 super site ×3 faux profils ×3 pof ×23
Top complaint themes
fake profiles ×36 fake accounts ×27 waste money ×24 don waste ×17 create account ×15 see likes ×15 delete account ×13 internet connection ×12
Risk signals
Refund mentions: 2.8% Subscription complaints: 5% Bug mentions: 7% Fraud / scam mentions: 6.6%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.07805★ | 120,615 | 4.07805★ this version |
| 🇧🇷 BR | 4.35064★ | 33,370 | 4.35064★ this version |
| 🇨🇦 CA | 3.99341★ | 165,289 | 3.99341★ this version |
| 🇩🇪 DE | 4.2897★ | 3,155 | 4.2897★ this version |
| 🇫🇷 FR | 4.17642★ | 17,237 | 4.17642★ this version |
| 🇬🇧 GB | 4.08868★ | 273,613 | 4.08868★ this version |
| 🇮🇳 IN | 4.20097★ | 1,234 | 4.20097★ this version |
| 🇯🇵 JP | 3.8796★ | 299 | 3.8796★ this version |
| 🇺🇸 US | 4.28488★ | 1,806,230 | 4.28488★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Plenty of Fish Dating: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Social Networking
About this analysis
Why high confidence: 1,806,047 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Plenty of Fish Dating make per month?▴
Based on our ML-calibrated revenue forecast, Plenty of Fish Dating earns approximately $1.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Plenty of Fish Dating?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Plenty of Fish Dating?▴
Plenty of Fish Dating is published by PlentyOfFish on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Plenty of Fish Dating's BU Score?▴
Plenty of Fish Dating has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.