Plusminus - Habit tracker
62
Quality Score
Solid
Plusminus - Habit tracker
Low confidence
✍️ bumetric analysis
“
Plusminus - Habit tracker is an iOS app from Dayble in the Productivity category, currently rated 4.8★ across 56 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 62: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$200
per month
→
12-mo forecast
$100 – $931
per month
→
24-mo forecast
$100 – $2790
per month
MICRO tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (76 MB) | +$10K |
| ⚙ Productivity complexity ×1.10 | +$6K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 17× MRR multiple
💸
~2.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
17× MRR
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$200/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$127 – $508
12 months
$100 – $931
24 months
$100 – $2.8K
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 41/100MICRO TIERminimal traction yetGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
3.8
Revenue Strength
2.3
Monetization Maturity
1.0
Defensibility
5.4
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 56 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$6K. Portfolio play ($9K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| great valueREVIEW | +$1,600 | |
| Multilingual (14 languages)METRIC | +$1,500 | |
| Established app (7y old)METRIC | +$800 | |
| Pre-traction phase (56 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.13.1
Stability improvements and minor bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Plusminus - Habit tracker
- Developer
- Dayble
- Bundle ID
- com.sundaybugs.plusminus
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, TH, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.3K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth56 ratings+5500% lifetimeShow 3-year history estimate ▾
Tracked (22 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $2.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Plusminus is an app to track your habits.
Track and chart your progress and routines using counters.
Plusminus ±
- Widgets
- Apple Watch
- Weekly / Monthly / Yearly Chart.
- Notes
- Backup can be restored.
- Check your Weekly Habit tracker.
- Check your schedule at a glance on the calendar.
- Various alarming options on your habits.
- Various fonts.
How to use
-Swipe left, plus +
-Swipe right, minus-
- Long-press to insert a specific count number.
- Tab a habit to see its activity chart.
Try to add these activities.
- Drink a cup of coffee
- Stretch
- Wash a car
- Read a chapter… View full description on the official store →
Track and chart your progress and routines using counters.
Plusminus ±
- Widgets
- Apple Watch
- Weekly / Monthly / Yearly Chart.
- Notes
- Backup can be restored.
- Check your Weekly Habit tracker.
- Check your schedule at a glance on the calendar.
- Various alarming options on your habits.
- Various fonts.
How to use
-Swipe left, plus +
-Swipe right, minus-
- Long-press to insert a specific count number.
- Tab a habit to see its activity chart.
Try to add these activities.
- Drink a cup of coffee
- Stretch
- Wash a car
- Read a chapter… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 76 MB🔞 4+📱 iOS 13.0+🔖 v1.13.1🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +9📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $2.99 price point
2026-03
⭐
Rating ↑ 4.40 → 5.00 (improved 0.60★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-05
⭐
Rating ↓ 5.00 → 4.67 (dropped 0.33★)
2019-08
🚀
First tracked snapshot — initial data captured
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
More by Dayble
View all →📦 Portfolio summaryINDIE studio
2apps·$9K/mocombined
⚠ Concentrated — top app contributes 97% of combined revenue (single-app dependency)
Similar apps in Productivity
About this analysis
Why low confidence: only 56 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Plusminus - Habit tracker make per month?▴
Based on our ML-calibrated revenue forecast, Plusminus - Habit tracker earns approximately $9.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Plusminus - Habit tracker?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Plusminus - Habit tracker?▴
Plusminus - Habit tracker is published by Dayble on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Plusminus - Habit tracker's BU Score?▴
Plusminus - Habit tracker has a BU Score of 62/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.