Popplet
52
Quality Score
Solid
Popplet
Low confidence
✍️ bumetric analysis
“
Popplet is an iOS app from Notion in the Productivity category, currently rated 3.5★ across 31 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 52: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$200
per month
→
12-mo forecast
$100 – $931
per month
→
24-mo forecast
$100 – $2790
per month
MICRO tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$55K
↳ What it cost to build · not monthly revenue
Likely range $40K – $75K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Productivity complexity ×1.10 | +$5K |
Total estimate
$55K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $250K · 12× MRR multiple
💸
~3.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
12× MRR
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$200/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$127 – $508
12 months
$100 – $931
24 months
$100 – $2.8K
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Insufficient data · 32/100MICRO TIERtoo early to scoreGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
2.8
Revenue Strength
2.3
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.0
Operational Safety
5.0
- 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
- ⭐ Quality: 3.48★ across 31 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 2484d ago — possibly dormant.
- ⚠️ Risk: Elevated — dormant (2484d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$6K. Portfolio play ($15K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Below-average rating (3.5★)METRIC | −$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (31 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.5.1
Fixed minor bugs
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Popplet
- Developer
- Notion
- Bundle ID
- com.popplet.poppletPro
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Popplet
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.1K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth31 ratings+-67% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $2.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Popplet is the simplest tool to capture and organize your ideas. With Popplet you can quick jot down your ideas and sort them visually.
Apple has featured us in "Tools for Teachers", "New and Noteworthy", "What's Hot" and "Get Stuff Done"
Popplet is great for school and for learning in the classroom and at home. Students use Popplet to think and learn visually. By capturing facts, thoughts, and images, students learn to create relationships between them and generate new ideas.
Popplet is also great for work and for generating ideas in the office or on the go.… View full description on the official store →
Apple has featured us in "Tools for Teachers", "New and Noteworthy", "What's Hot" and "Get Stuff Done"
Popplet is great for school and for learning in the classroom and at home. Students use Popplet to think and learn visually. By capturing facts, thoughts, and images, students learn to create relationships between them and generate new ideas.
Popplet is also great for work and for generating ideas in the office or on the go.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 2 MB🔞 4+📱 iOS 11.0+🔖 v2.5.1🔄 updated 0d ago🌐 EN📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $2.99 price point
2026-03
⭐
Rating ↑ 2.90 → 3.61 (improved 0.71★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 3.60 → 2.90 (dropped 0.70★)
2012-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
2010-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2010-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2010-06
⭐
Rating ↑ 3.33 → 3.75 (improved 0.42★)
2010-06
🚀
First tracked snapshot — initial data captured
2010-06
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
🔔
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📝 Description
95
BU Score · Transcendent
Similar apps in Productivity
About this analysis
Why low confidence: only 31 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Popplet make per month?▴
Based on our ML-calibrated revenue forecast, Popplet earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Popplet?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Popplet?▴
Popplet is published by Notion on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Popplet's BU Score?▴
Popplet has a BU Score of 52/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.