Prookie: Hair Style Face Shape
59
Quality Score
Solid
Prookie: Hair Style Face Shape
Medium confidence
✍️ bumetric analysis
“
Prookie: Hair Style Face Shape is an iOS app from Xianghe Interactive Limited in the Photo & Video category, currently rated 4.0★ across 7,383 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 59: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$831
per month
→
12-mo forecast
$727 – $2619
per month
→
24-mo forecast
$673 – $6059
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (380 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 14× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
Final multiple
14× MRR
👥 Estimated audience size
1.0M
Lifetime downloads (US-equivalent)
Monthly active
180K
Daily active
54K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$831/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$708 – $1.7K
12 months
$727 – $2.6K
24 months
$673 – $6.1K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 41/100INDIE TIERexpected for tierRevenue Strength
2.9
Product Quality
7.1
Market Position
0.3
Growth Velocity
5.0
Defensibility
3.6
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $332 - $2078/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.95★ across 7,383 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $14K-$26K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (7,383 ratings)METRIC | +$1,500 | |
| Multilingual (22 languages)METRIC | +$1,500 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.2.9
"※Find your face shape:
AI Face Shape Test: Are you still worried about your daily outfit and hair style? Let’s use Prookie's AI styling assistant to deeply analyze your face shape and facial features, generate a 100% exclusive high-level styling plan for you!… Full release notes →
AI Face Shape Test: Are you still worried about your daily outfit and hair style? Let’s use Prookie's AI styling assistant to deeply analyze your face shape and facial features, generate a 100% exclusive high-level styling plan for you!… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Prookie: Hair Style Face Shape
- Developer
- Xianghe Interactive Limited
- Bundle ID
- com.prookie.camera
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 9+
- Languages
- AR, DA, NL, EN, FI, FR, DE, HU, ID, IT, JA, KO, MS, NB, PT, RU, ZH, ES, SV, TH, ZH, TR
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $831/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth7,383 ratings+1567% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to Prookie!
With Prookie, you can take amazing photos! Experience advanced AI photo generator, including hairstyle try on, hair color changer, face shape finder, cartoon photo editor for free, and high-quality AI-generated photos. Prookie has everything you need to enhance your style effortlessly!
※Hair Style App：Awesome haircut simulator and AI hairstyles.
·hair color changer: pink, brown, gradient colors. Are you still hesitating about what color to change your hair? Come here and try it first.… View full description on the official store →
With Prookie, you can take amazing photos! Experience advanced AI photo generator, including hairstyle try on, hair color changer, face shape finder, cartoon photo editor for free, and high-quality AI-generated photos. Prookie has everything you need to enhance your style effortlessly!
※Hair Style App：Awesome haircut simulator and AI hairstyles.
·hair color changer: pink, brown, gradient colors. Are you still hesitating about what color to change your hair? Come here and try it first.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 380 MB🔞 9+📱 iOS 13.0+🔖 v5.2.9🔄 updated 0d ago🌐 AR, DA, NL, EN, FI +17📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.29 → 3.95 (improved 2.66★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 2.60 → 1.29 (dropped 1.31★)
2026-03
⭐
Rating ↑ 1.29 → 2.60 (improved 1.31★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2020-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-05
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Prookie: Hair Style Face Shape: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why medium confidence: 7,383 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Prookie make per month?▴
Based on our ML-calibrated revenue forecast, Prookie earns approximately $831/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Prookie?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Prookie?▴
Prookie is published by Xianghe Interactive Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Prookie's BU Score?▴
Prookie has a BU Score of 59/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.