Rakuten: Cashback & Deals
86
Quality Score
Excellent
Rakuten: Cashback & Deals
High confidence
✍️ bumetric analysis
“
Rakuten: Cashback & Deals is an iOS app from Rakuten Ebates in the Shopping category, currently rated 4.8★ across 361,449 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 86: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (136 MB) | +$34K |
| ⚙ Shopping complexity ×1.30 | +$25K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $375K · 18× MRR multiple
💸
~2.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
36.0M
Lifetime downloads (US-equivalent)
Monthly active
4.3M
Daily active
770K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
9.6
Revenue Strength
6.4
Monetization Maturity
1.0
Defensibility
4.5
Market Position
1.8
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 361,449 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (361,449 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v13.9.0
Thanks for trying out Rakuten! Enjoy a smoother, speedier app experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Rakuten: Cashback & Deals
- Developer
- Rakuten Ebates
- Bundle ID
- com.ebates.EbatesMobile
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 17+
- Languages
- EN, FR, ES
Company
- Website
- www.rakuten.com
- Tagline
- Take advantage of our Rakuten websites in your region
- Description
- Feel the joy of Cash Back! Start your shopping at Rakuten - Shop as usual - Get Cash Back. Shop at over 3500 stores and get paid.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.8K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
The iOS app "Rakuten: Cashback & Deals" does not generate direct revenue through in-app purchases, as confirmed by Sensor Tower. Its revenue is derived from affiliate commissions as part of the broader Rakuten Rewards cashback service, which also includes a website and browser extension. Publicly available estimates for the *entire Rakuten Rewards business* range from an estimated annual revenue of $85.5 million to $400 million. Due to the lack of specific data attributing revenue solely to the iOS app, a direct revenue estimate for the app cannot be provided.
Sources mentioned: Sensor Tower, Growjo, Prospeo, Wikipedia, EnactSoft, Rakuten, Inc., Quora, Finty, Sharetribe, FinanceBuzz
📈Ratings growth361,449 ratings+25% lifetimeShow 3-year history estimate ▾
Tracked (41 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Stack Cash Back on top of coupons when you use the Rakuten app to get the best deal! It's 100% free for everyone - just join and start earning today!
Become one of the 17 million users who use Rakuten to get Cash Back
Shop 3,500+ stores all in one app
Here's how it works:
1. Join for free & choose a store to start shopping.
2. Earn Cash Back after you make a purchase.
3. Get paid via PayPal or check.
...and repeat!… View full description on the official store →
Become one of the 17 million users who use Rakuten to get Cash Back
Shop 3,500+ stores all in one app
Here's how it works:
1. Join for free & choose a store to start shopping.
2. Earn Cash Back after you make a purchase.
3. Get paid via PayPal or check.
...and repeat!… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 136 MB🔞 17+📱 iOS 18.0+🔖 v13.9.0🔄 updated 0d ago🌐 EN, FR, ES📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.12 → 4.82 (improved 2.70★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.11 → 4.20 (improved 2.09★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-12
⭐
Rating ↓ 3.00 → 2.50 (dropped 0.50★)
2024-12
🚀
First tracked snapshot — initial data captured
2024-12
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
🔎
ASO Keyword Positions
BEST RANK #8Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
deals app·#8🇺🇸coupons·#10🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 6 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.36111★ | 36 | 4.36111★ this version |
| 🇨🇦 CA | 3.72044★ | 3,713 | 3.72044★ this version |
| 🇬🇧 GB | 4.27273★ | 231 | 4.27273★ this version |
| 🇮🇳 IN | 3.9596★ | 99 | 3.9596★ this version |
| 🇯🇵 JP | 4.61313★ | 137 | 4.61313★ this version |
| 🇺🇸 US | 4.81935★ | 361,501 | 4.81935★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Rakuten: Cashback & Deals: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 361,449 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Rakuten make per month?▴
Based on our ML-calibrated revenue forecast, Rakuten earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Rakuten?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Rakuten?▴
Rakuten is published by Rakuten Ebates on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Rakuten's BU Score?▴
Rakuten has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.