Safeco Mobile
80
Quality Score
Excellent
Safeco Mobile
High confidence
✍️ bumetric analysis
“
Safeco Mobile is an iOS app from Safeco Insurance Company of America in the Finance category, currently rated 4.8★ across 191,903 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 80: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$463/mo · 27K ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (246 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$50K
↳ What it would sell for · not monthly revenue
Marketplace range $35K – $75K · 21× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
21× MRR
👥 Estimated audience size
11.5M
Lifetime downloads (US-equivalent)
Monthly active
3.2M
Daily active
1.2M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.6
Market Position
0.0
Growth Velocity
5.0
Defensibility
5.8
Operational Safety
10.0
Founder Strength
4.7
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.81★ across 191,903 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (191,903 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.1.0
Big update! Safeco is now Liberty Mutual. Safeco customers can use the Liberty Mutual app and sign in with their existing Safeco login credentials.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Safeco Mobile
- Developer
- Safeco Insurance Company of America
- Bundle ID
- com.safeco.consumer
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.3K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The Safeco Mobile app, now transitioning to the Liberty Mutual app, is a free customer service application designed for policy management, claims, and accessing insurance information. It does not generate direct revenue through in-app purchases or subscriptions. Its value lies in customer retention and service efficiency.
Sources mentioned: Google Play, App Store, Clayton Hanley Insurance, PYMNTS, Reddit, Safeco Insurance, Zippia, Growjo
⭐Recent App Store Reviews49 latest · avg 2.65★ · 30.6% 5★ · 46.9% 1★
5★15 (31%)
4★4 (8%)
3★2 (4%)
2★5 (10%)
1★23 (47%)
+40 ratings/week
Praise: great ×4 best ×4 love ×3 recommend ×2 amazing ×1Complaints: crash ×5 terrible ×3 worst ×2 bug ×2 broken ×1
Top positive
★★★★★ Best company
Absolutely the best company and easy app to use…
★★★★★ Love!
Love the App!! Great to use, and friendly!…
Top negative
★☆☆☆☆ Terrible tracking idea
So they decide that your phone and solely your phones gps system is sufficient enough to track “hard braking” this fails to account for the plethora of situations in which you are not at fault for having to brake harder than 8 mph a second.…
★☆☆☆☆ Liberty Mutual Link Broken
Safeco username and password doesn’t work on Liberty Mutual’s app.…
📈Ratings growth191,903 ratings+50% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Important update: Safeco is now Liberty Mutual.
Download the Liberty Mutual app on the App Store.
What you need to know
This won’t change your current coverage, price, services, agent, claims rep, or claim experience
If you’re participating in RightTrack, all your trips and scores will be the same
The Safeco app will be discontinued
Check your email or our site for more info
Download the Liberty Mutual app on the App Store and log in with your same username and password
Permissions needed for RightTrack users… View full description on the official store →
Download the Liberty Mutual app on the App Store.
What you need to know
This won’t change your current coverage, price, services, agent, claims rep, or claim experience
If you’re participating in RightTrack, all your trips and scores will be the same
The Safeco app will be discontinued
Check your email or our site for more info
Download the Liberty Mutual app on the App Store and log in with your same username and password
Permissions needed for RightTrack users… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 246 MB🔞 4+📱 iOS 16.7.10+🔖 v5.1.0🔄 updated 0d ago🌐 EN📂 Finance💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v5.1.0
2026-04
⭐
Rating ↑ 3.02 → 4.81 (improved 1.79★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-01
⭐
Rating ↓ 4.11 → 3.80 (dropped 0.31★)
2022-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-01
⭐
Rating ↑ 3.00 → 3.40 (improved 0.40★)
2022-01
⭐
Rating ↓ 3.67 → 3.00 (dropped 0.67★)
2022-01
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2022-01
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Safeco Mobile: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Safeco Insurance Company of America
View all →📦 Portfolio summaryINDIE studio
3apps·$973/mocombined
Lead-app heavy — top app contributes 52%
About this analysis
Why high confidence: 191,903 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Safeco Mobile make per month?▴
Based on our ML-calibrated revenue forecast, Safeco Mobile earns approximately $2.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Safeco Mobile?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Safeco Mobile?▴
Safeco Mobile is published by Safeco Insurance Company of America on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Safeco Mobile's BU Score?▴
Safeco Mobile has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.