Shaadi.com Matrimony App
70
Quality Score
Strong
Shaadi.com Matrimony App
High confidence
✍️ bumetric analysis
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Shaadi.com Matrimony App is an iOS app from People Interactive (I) Pvt. Ltd. in the Social Networking category, currently rated 4.3★ across 21,826 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 70: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$3.5M
per month
→
12-mo forecast
$3.7M – $5.7M
per month
→
24-mo forecast
$4.4M – $8.2M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (313 MB) | +$40K |
| ⚙ Social Networking complexity ×1.70 | +$63K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $20K · 16× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Social Networking category multiple | +5% |
Final multiple
16× MRR
👥 Estimated audience size
1.9M
Lifetime downloads (US-equivalent)
Monthly active
485K
Daily active
265K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$3.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$3.5M – $4.7M
12 months
$3.7M – $5.7M
24 months
$4.4M – $8.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 55/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
4.7
Product Quality
8.6
Revenue Strength
6.5
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.4M - $7.7M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.3★ across 21,826 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $63.0M-$112.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (21,826 ratings)METRIC | +$5,500 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.8.0
Bug Fixes and Enhancements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Shaadi.com Matrimony App
- Developer
- People Interactive (I) Pvt. Ltd.
- Bundle ID
- com.shaadi.iphone
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.0K/mo
- Top-grossing rank
- 🇮🇳#2 /100 🇨🇦#14 /100 🇦🇺#19 /100 🇬🇧#32 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth21,826 ratings+8% lifetimeShow 3-year history estimate ▾
Tracked (56 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank4 countries
🇮🇳IN#2 /100
🇨🇦CA#14 /100
🇦🇺AU#19 /100
🇬🇧GB#32 /100
📊Category Rank Trajectory#2 now · best #2 · worst #13
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
India's most trusted matrimony app — 35M+ members, 8M+ happy marriages. Find your perfect bride or groom on Shaadi.com, trusted since 1996.
Whether you are seeking a Hindu, Muslim, Sikh, Christian or Jain marriage — Shaadi.com is the matrimony app built for every Indian community.
Start your matrimony journey on Shaadi.com — the original online matchmaking and marriage app trusted by lakhs since 1996. Our AI-powered matchmaking finds you compatible brides and grooms based on community, language, education, occupation and family values.
Matrimony Across Every Community… View full description on the official store →
Whether you are seeking a Hindu, Muslim, Sikh, Christian or Jain marriage — Shaadi.com is the matrimony app built for every Indian community.
Start your matrimony journey on Shaadi.com — the original online matchmaking and marriage app trusted by lakhs since 1996. Our AI-powered matchmaking finds you compatible brides and grooms based on community, language, education, occupation and family values.
Matrimony Across Every Community… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 313 MB🔞 17+📱 iOS 16+🔖 v9.8.0🔄 updated 0d ago🌐 EN📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.79 → 4.30 (improved 2.51★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.34 → 1.79 (dropped 2.55★)
2026-03
⭐
Rating ↑ 1.80 → 4.34 (improved 2.54★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2019-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
2019-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2017-04
⭐
Rating ↑ 3.00 → 3.33 (improved 0.33★)
2017-04
⭐
Rating ↓ 3.50 → 3.00 (dropped 0.50★)
2017-04
⭐
Rating ↓ 4.33 → 3.50 (dropped 0.83★)
2017-03
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
2017-03
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.2774★ | 5,292 | 4.2774★ this version |
| 🇧🇷 BR | 4.5★ | 6 | 4.5★ this version |
| 🇨🇦 CA | 4.24476★ | 10,839 | 4.24476★ this version |
| 🇩🇪 DE | 4.34135★ | 665 | 4.34135★ this version |
| 🇫🇷 FR | 4.37634★ | 279 | 4.37634★ this version |
| 🇬🇧 GB | 4.1543★ | 8,043 | 4.1543★ this version |
| 🇮🇳 IN | 4.29807★ | 123,325 | 4.29807★ this version |
| 🇯🇵 JP | 3.95082★ | 122 | 3.95082★ this version |
| 🇺🇸 US | 4.30019★ | 21,933 | 4.30019★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Shaadi.com Matrimony App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by People Interactive (I) Pvt. Ltd.
View all →📦 Portfolio summaryINDIE studio
3apps·$1K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
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About this analysis
Why high confidence: 21,826 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Shaadi.com Matrimony App make per month?▴
Based on our ML-calibrated revenue forecast, Shaadi.com Matrimony App earns approximately $1.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Shaadi.com Matrimony App?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Shaadi.com Matrimony App?▴
Shaadi.com Matrimony App is published by People Interactive (I) Pvt. Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Shaadi.com Matrimony App's BU Score?▴
Shaadi.com Matrimony App has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.