SoFi: Bank, Invest & Crypto
85
Quality Score
Excellent
SoFi: Bank, Invest & Crypto
High confidence
✍️ bumetric analysis
“
SoFi: Bank, Invest & Crypto is an iOS app from Social Finance, LLC in the Finance category, currently rated 4.8★ across 385,553 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 85: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.4K/mo · 52K ratings · 3.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~8 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (267 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$400K
↳ What it would sell for · not monthly revenue
Marketplace range $300K – $500K · 21× MRR multiple
💸
~2.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
21× MRR
👥 Estimated audience size
23.0M
Lifetime downloads (US-equivalent)
Monthly active
6.4M
Daily active
2.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.5
Market Position
0.3
Growth Velocity
5.0
Defensibility
5.8
Operational Safety
10.0
Founder Strength
5.3
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 385,553 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($20K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (385,553 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.99.0
We've made a bunch of bug fixes and improvements to help get your money right. It all adds up. Something else you'd like to see? Tell us more at mobilesupport@sofi.com.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SoFi: Bank, Invest & Crypto
- Developer
- Social Finance, LLC
- Bundle ID
- com.sofi.mobile
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $18.8K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources, including Sensor Tower, Statista, Adapty, and various financial news outlets, provide extensive revenue data for SoFi Technologies, Inc. as a whole company, with Q1 2026 adjusted net revenue reported at approximately $1.1 billion and a full-year 2026 adjusted net revenue guidance of around $4.655 billion. However, specific revenue figures directly attributable to the iOS app 'SoFi: Bank, Invest & Crypto' are not clearly and consistently disclosed in public sources. The app serves as a platform for SoFi's broader financial services, including lending, banking, investing, and crypto, meaning its revenue is integrated into the company's overall financial performance rather than being a separate, reported stream.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, TheStreet, Tickeron, Simply Wall St, Investing.com, SoFi Investor Relations, AppstoreSpy.com
⭐Recent App Store Reviews49 latest · avg 2.61★ · 28.6% 5★ · 44.9% 1★
5★14 (29%)
4★2 (4%)
3★6 (12%)
2★5 (10%)
1★22 (45%)
+7 ratings/week
Praise: great ×8 love ×6 best ×6 awesome ×4 recommend ×3Complaints: worst ×3 terrible ×2 scam ×2 expensive ×1 bug ×1
Top positive
★★★★★ The Best Finance App
I am using SoFi for almost everything now. Banking, debit card, credit card, investments, crypto. I have been using the app for a year and a half and it has improved a lot. They continue to add new features like Crypto and IPO access. Their…
★★★★★ Amazing Bank
Amazing bank been with them since 2022. BUT it’s missing one thing for debt card. It have replace card if card have been “lost or stolen, never received”. It’s missing “Damage”. Overall best bank.…
Top negative
★☆☆☆☆ Worst Customer Service Experience
It has been a week that I am not able to open the Crypto account. Have been trying to reach customer service, no answer. Better to avoid SOFI!!
No Point, a month has passed by no response from the customer representative service.
Closed …
★☆☆☆☆ App is not working
Since the app updates, the app has been done and transfers can’t be made between accounts…
📈Ratings growth385,553 ratings+42% lifetimeShow 3-year history estimate ▾
Tracked (16 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Why do 14.7M members love SoFi? Bank, invest, and own crypto all in one app. Open a bank account, track your budget, and manage your finances from anywhere.
SOFI PLUS PREMIUM MEMBERSHIP
• 4.50% APY on up to $20,000 in savings with a SoFi Plus membership.
• 1% Invest Match on eligible deposits into taxable SoFi Invest® accounts.
• Unlimited sessions with experienced SoFi Wealth Financial Planners.
• 2x rewards points on qualifying account activity.
NEW! BUY, SELL & HOLD CRYPTO
• First national chartered bank where individuals can buy, sell, and hold cryptocurrency.… View full description on the official store →
SOFI PLUS PREMIUM MEMBERSHIP
• 4.50% APY on up to $20,000 in savings with a SoFi Plus membership.
• 1% Invest Match on eligible deposits into taxable SoFi Invest® accounts.
• Unlimited sessions with experienced SoFi Wealth Financial Planners.
• 2x rewards points on qualifying account activity.
NEW! BUY, SELL & HOLD CRYPTO
• First national chartered bank where individuals can buy, sell, and hold cryptocurrency.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 267 MB🔞 12+📱 iOS 15.2+🔖 v3.99.0🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v3.95.0
2026-04
⭐
Rating ↑ 3.00 → 4.75 (improved 1.75★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-01
🚀
First tracked snapshot — initial data captured
2026-01
⭐
Rating ↑ 1.00 → 2.33 (improved 1.33★)
🔎
ASO Keyword Positions
BEST RANK #11Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
investing·#11🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for SoFi: Bank, Invest & Crypto: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Social Finance, LLC
View all →📦 Portfolio summaryINDIE studio
2apps·$20K/mocombined
⚠ Concentrated — top app contributes 93% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 385,553 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does SoFi make per month?▴
Based on our ML-calibrated revenue forecast, SoFi earns approximately $18K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like SoFi?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes SoFi?▴
SoFi is published by Social Finance, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is SoFi's BU Score?▴
SoFi has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.