SplashLearn: Kids Learning App
78
Quality Score
Strong
SplashLearn: Kids Learning App
High confidence
✍️ bumetric analysis
“
SplashLearn: Kids Learning App is an iOS app from StudyPad, Inc. in the Education category, currently rated 4.5★ across 31,631 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Education app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$352/mo · 3K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (478 MB) | +$40K |
| ⚙ Education complexity ×1.20 | +$18K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $275K · 17× MRR multiple
💸
~2.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Education category multiple | +6% |
Final multiple
17× MRR
👥 Estimated audience size
2.6M
Lifetime downloads (US-equivalent)
Monthly active
475K
Daily active
140K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 64/100BIG TIERSUBSCRIPTIONcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.3
Product Quality
7.5
Revenue Strength
5.8
Monetization Maturity
9.5
Defensibility
8.5
Market Position
2.0
Operational Safety
6.5
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.52★ across 31,631 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — 6% subscription complaints, scam/fraud mentions detected, rating drift -0.76 ★ (recent 50 vs lifetime).
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (31,631 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.4.10
- New learning activities for kids with cool characters.
- Small bug fixes for a smoother learning experience.
- Small bug fixes for a smoother learning experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SplashLearn: Kids Learning App
- Developer
- StudyPad, Inc.
- Bundle ID
- com.studypadinc.splashmath.universal.omni.lite
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- www.splashlearn.com
- Tagline
- SplashLearn: Fun Math & English Program for Preschool to Grade 5
- Description
- SplashLearn is an award-winning learning program loved by over 40 million kids for engaging math and English practice. Aligned with Common Core and various state standards.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $12.8K/mo
- Top-grossing rank
- 🇺🇸#74 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth31,631 ratings+57% lifetimeShow 3-year history estimate ▾
Tracked (28 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇺🇸
US
Top-grossing rank: #74 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#74 now · best #68 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Loved by over 60 million kids and used in 1 in 3 US schools, SplashLearn is a learning app for ages 2 to 11. It blends curriculum-aligned lessons with fun learning games, books, worksheets, and rewards that keep children curious, motivated, and confident.
With SplashLearn, children build strong foundations in math, reading, and critical thinking through interactive, hands-on activities. The app adapts to each child’s level, offering support when they need it and challenge when they’re ready.… View full description on the official store →
With SplashLearn, children build strong foundations in math, reading, and critical thinking through interactive, hands-on activities. The app adapts to each child’s level, offering support when they need it and challenge when they’re ready.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 478 MB🔞 4+📱 iOS 13.0+🔖 v7.4.10🔄 updated 0d ago🌐 EN, ES📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-06
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2025-06
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #4Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
kids learning·#4🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 679 reviews across 7 markets● 85% positive · ● 4% neutral · ● 11% negative · Rating drift: -0.76★ (declining — recent 50: 3.76★ vs lifetime: 4.52★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇺🇸 US
+0.81
🇮🇳 IN
+0.56
🇩🇪 DE
+0.49
🇨🇦 CA
+0.33
🇦🇺 AU
+0.28
🇬🇧 GB
+0.11
🇫🇷 FR
+0.10
Top praise themes
splash learn ×85 highly recommend ×42 math reading ×39 live classes ×37 fun games ×24 son loves ×24 old loves ×21 daughter loves ×21
Top complaint themes
free trial ×9 customer service ×6 play game ×4 splash learn ×4 tech support ×4 free free ×3 charged monthly ×3 lifetime subscription ×3
Risk signals
Refund mentions: 1.0% Subscription complaints: 6% Fraud / scam mentions: 1.2%
🧪
Tech & Domain Intel — splashlearn.com
- Mail provider
- Google Workspace
- Tech stack
- OpenAI · Meta (Facebook) Ads · Anthropic · Google Workspace · Stripe · Atlassian (Jira/Confluence) · SendGrid
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.34011★ | 935 | 4.34011★ this version |
| 🇧🇷 BR | 4.4★ | 30 | 4.4★ this version |
| 🇨🇦 CA | 4.41822★ | 2,568 | 4.41822★ this version |
| 🇩🇪 DE | 4.06452★ | 31 | 4.06452★ this version |
| 🇫🇷 FR | 4.38889★ | 18 | 4.38889★ this version |
| 🇬🇧 GB | 4.37872★ | 874 | 4.37872★ this version |
| 🇮🇳 IN | 4.33535★ | 331 | 4.33535★ this version |
| 🇯🇵 JP | 4.61404★ | 57 | 4.61404★ this version |
| 🇺🇸 US | 4.51551★ | 31,720 | 4.51551★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for SplashLearn: Kids Learning App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by StudyPad, Inc.
View all →📦 Portfolio summaryINDIE studio
5apps·$38K/mocombined
Lead-app heavy — top app contributes 65%
About this analysis
Why high confidence: 31,631 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does SplashLearn make per month?▴
Based on our ML-calibrated revenue forecast, SplashLearn earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like SplashLearn?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes SplashLearn?▴
SplashLearn is published by StudyPad, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is SplashLearn's BU Score?▴
SplashLearn has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.