Splice - Video Editor & Maker
79
Quality Score
Strong
Splice - Video Editor & Maker
High confidence
✍️ bumetric analysis
“
Splice - Video Editor & Maker is an iOS app from Bending Spoons Apps ApS in the Photo & Video category, currently rated 4.6★ across 422,341 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 79: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.0M
per month
→
12-mo forecast
$1.1M – $1.6M
per month
→
24-mo forecast
$1.3M – $2.4M
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (163 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$30K
↳ What it would sell for · not monthly revenue
Marketplace range $20K – $40K · 17× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
17× MRR
👥 Estimated audience size
59.0M
Lifetime downloads (US-equivalent)
Monthly active
10.5M
Daily active
3.1M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.0M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$987K – $1.3M
12 months
$1.1M – $1.6M
24 months
$1.3M – $2.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 66/100BIG TIERSUBSCRIPTIONcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.4
Product Quality
7.7
Revenue Strength
6.0
Monetization Maturity
9.5
Defensibility
8.5
Market Position
2.0
Operational Safety
7.4
- 💰 Revenue: Healthy — $400K - $2204K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.6★ across 422,341 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -0.74 ★ (recent 50 vs lifetime).
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $18.0M-$32.1M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (422,341 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (12 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.28.64
Hey there, beloved Splicers,
While you’ve been shooting and sharing, we’ve been squashing! Bugs, that is. Plus, we’ve smoothed out a couple of minor performance issues. Can I get a “heck, yes”??… Full release notes →
While you’ve been shooting and sharing, we’ve been squashing! Bugs, that is. Plus, we’ve smoothed out a couple of minor performance issues. Can I get a “heck, yes”??… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Splice - Video Editor & Maker
- Developer
- Bending Spoons Apps ApS
- Bundle ID
- com.path36.SpliceFree
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, ZH, TR
Company
- Website
- spliceapp.com
- Tagline
- The Best Video Editing App
- Description
- Create videos that blow minds in a snap. Splice app makes it easy to create high-quality videos on your phone. Edit like a pro on the go.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $3.5M ($3.0M – $4.0M)AI medium
- AI annual estimate
- $42.0M/yr
- ML model estimate / mo
- $1.7K/mo
- Top-grossing rank
- 🇦🇺#7 /100 🇬🇧#8 /100 🇨🇦#10 /100 🇺🇸#11 /100 🇩🇪#17 /100 🇫🇷#18 /100 🇧🇷#38 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/SpliceApp · instagram instagram.com/boelterdesignco · tiktok tiktok.com/@spliceapp?lang=en · youtube youtube.com/channel/UCe-ypppe3kUjkMGo…
- Not found
- Phone
- 13250480962
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Splice - Video Editor & Maker" by Bending Spoons Apps ApS is estimated to generate between $3 million and $4 million in monthly revenue. Sensor Tower reported an estimated $3 million in monthly revenue as of April 2026, while Adapty estimated $4 million in monthly revenue as of September 2024.
Sources mentioned: Sensor Tower, Adapty, Appfigures, Bending Spoons
📈Ratings growth422,341 ratings+30% lifetimeShow 3-year history estimate ▾
Tracked (7 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇦🇺AU#7 /100
🇬🇧GB#8 /100
🇨🇦CA#10 /100
🇺🇸US#11 /100
🇩🇪DE#17 /100
🇫🇷FR#18 /100
🇧🇷BR#38 /100
🇮🇳IN#47 /100
🇯🇵JP#53 /100
📊Category Rank Trajectory#7 now · best #6 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Simple yet powerful, Splice makes it easy to create fully customized, professional-looking videos on your iPhone or iPad. Imagine the performance of a desktop editor, optimized for your mobile device. Just tap to trim clips, add slow motion effects, and overlay multiple clips to create beautiful videos you’ll love to share. It’s never been easier to edit like a pro on the go.
POWERFUL EDITING TOOLS MADE SIMPLE
+ Trim, cut, and crop your photos and video clips.
+ Refine your clips by adjusting exposure, contrast, saturation, and more.… View full description on the official store →
POWERFUL EDITING TOOLS MADE SIMPLE
+ Trim, cut, and crop your photos and video clips.
+ Refine your clips by adjusting exposure, contrast, saturation, and more.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 163 MB🔞 4+📱 iOS 14.0+🔖 v4.28.64🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +7📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.82 → 4.60 (improved 0.78★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.82 → 4.50 (improved 0.68★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-01
🚀
First tracked snapshot — initial data captured
2026-01
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
🔎
ASO Keyword Positions
BEST RANK #4Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
video editor·#4🇺🇸vlog editor·#9🇺🇸slow motion·#13🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 900 reviews across 9 markets● 57% positive · ● 32% neutral · ● 11% negative · Rating drift: -0.74★ (declining — recent 50: 3.86★ vs lifetime: 4.6★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.56
🇦🇺 AU
+0.46
🇨🇦 CA
+0.43
🇺🇸 US
+0.41
🇮🇳 IN
+0.21
🇫🇷 FR
+0.19
🇩🇪 DE
+0.12
🇯🇵 JP
+0.11
🇧🇷 BR
+0.06
Top praise themes
highly recommend ×12 user friendly ×12 editing tool ×8 high quality ×7 easy easy ×6 easy editing ×6 making videos ×5 social media ×5
Top complaint themes
free trial ×6 without paying ×4 takes forever ×3 unless pay ×3 behind paywall ×3 per week ×3 cancelled subscription ×3 predatory subscription ×3
Risk signals
Refund mentions: 0.6% Subscription complaints: 5%
🧪
Tech & Domain Intel — spliceapp.com
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.55229★ | 34,927 | 4.55229★ this version |
| 🇧🇷 BR | 4.65848★ | 73,243 | 4.65848★ this version |
| 🇨🇦 CA | 4.46397★ | 46,624 | 4.46397★ this version |
| 🇩🇪 DE | 4.46075★ | 29,246 | 4.46075★ this version |
| 🇫🇷 FR | 4.52383★ | 37,405 | 4.52383★ this version |
| 🇬🇧 GB | 4.53089★ | 64,253 | 4.53089★ this version |
| 🇮🇳 IN | 4.49756★ | 38,811 | 4.49756★ this version |
| 🇯🇵 JP | 4.46612★ | 13,001 | 4.46612★ this version |
| 🇺🇸 US | 4.59772★ | 423,024 | 4.59772★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Splice - Video Editor & Maker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Bending Spoons Apps ApS
View all →📦 Portfolio summaryINDIE studio
5apps·$49K/mocombined
⚠ Concentrated — top app contributes 80% of combined revenue (single-app dependency)
Similar apps in Photo & Video
About this analysis
Why high confidence: 422,341 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Splice - Video Editor & Maker make per month?▴
Based on our ML-calibrated revenue forecast, Splice - Video Editor & Maker earns approximately $1.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Splice - Video Editor & Maker?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Splice - Video Editor & Maker?▴
Splice - Video Editor & Maker is published by Bending Spoons Apps ApS on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Splice - Video Editor & Maker's BU Score?▴
Splice - Video Editor & Maker has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.