That Girl: Routine Planner
67
Quality Score
Solid
That Girl: Routine Planner
Medium confidence
✍️ bumetric analysis
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That Girl: Routine Planner is an iOS app from Solowei Group LTD in the Productivity category, currently rated 4.8★ across 5,129 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 67: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (76 MB) | +$10K |
| ⚙ Productivity complexity ×1.10 | +$6K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 19× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
Final multiple
19× MRR
👥 Estimated audience size
380K
Lifetime downloads (US-equivalent)
Monthly active
110K
Daily active
49K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERSUBSCRIPTIONunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
7.2
Revenue Strength
3.7
Monetization Maturity
9.5
Defensibility
5.6
Market Position
2.0
Operational Safety
0.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.83★ across 5,129 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 385d ago — possibly dormant.
- ⚠️ Risk: High — 3.6% refund mentions, 12% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (5,129 ratings)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- That Girl: Routine Planner
- Developer
- Solowei Group LTD
- Bundle ID
- danylosolowei-thatgirl
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $546/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth5,129 ratings+120% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Plan Your Perfect Routine with That Girl app.
Take control of your time with a simple yet powerful daily routine planner. Whether you want to build healthier habits, stay productive, or create space for self-care, this app helps you design a routine that works for you.
Easily schedule tasks, set reminders, and track your progress — all in one beautifully organized space. From your morning coffee to your nighttime wind-down, every part of your day can have its place.… View full description on the official store →
Take control of your time with a simple yet powerful daily routine planner. Whether you want to build healthier habits, stay productive, or create space for self-care, this app helps you design a routine that works for you.
Easily schedule tasks, set reminders, and track your progress — all in one beautifully organized space. From your morning coffee to your nighttime wind-down, every part of your day can have its place.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 76 MB🔞 4+📱 iOS 17.0+🔖 v4.3.8🔄 updated 0d ago🌐 EN📂 Productivity💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 5,000 ratings — social-proof flywheel kicking in
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.30 → 4.80 (improved 2.50★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-04
⭐
Rating ↓ 3.00 → 2.50 (dropped 0.50★)
2022-02
⭐
Rating ↓ 4.00 → 3.00 (dropped 1.00★)
2022-02
⭐
Rating ↑ 3.00 → 4.00 (improved 1.00★)
2022-01
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 249 reviews across 9 markets● 42% positive · ● 15% neutral · ● 43% negative · Rating drift: -2.33★ (declining — recent 50: 2.5★ vs lifetime: 4.83★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.46
🇺🇸 US
+0.11
🇫🇷 FR
+0.05
🇨🇦 CA
+0.03
🇬🇧 GB
+0.02
🇦🇺 AU
-0.05
🇧🇷 BR
-0.05
🇯🇵 JP
-0.19
🇩🇪 DE
-0.44
Top praise themes
amazing ×16 don ×7 makes ×6 better ×5 about ×5 list ×5 one ×5 plan ×4
Top complaint themes
free trial ×26 pay before ×6 doesn work ×5 without paying ×5 waste money ×5 spelling errors ×5 pay don ×5 before see ×4
Risk signals
Refund mentions: 3.6% Subscription complaints: 12% Bug mentions: 4% Fraud / scam mentions: 5.6%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.75039★ | 641 | 4.75039★ this version |
| 🇧🇷 BR | 4.76395★ | 233 | 4.76395★ this version |
| 🇨🇦 CA | 4.76625★ | 800 | 4.76625★ this version |
| 🇩🇪 DE | 4.75433★ | 867 | 4.75433★ this version |
| 🇫🇷 FR | 4.72562★ | 605 | 4.72562★ this version |
| 🇬🇧 GB | 4.76853★ | 1,430 | 4.76853★ this version |
| 🇮🇳 IN | 4.70803★ | 137 | 4.70803★ this version |
| 🇯🇵 JP | 4.77332★ | 75 | 4.77332★ this version |
| 🇺🇸 US | 4.82782★ | 5,268 | 4.82782★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for That Girl: Routine Planner: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Productivity
About this analysis
Why medium confidence: 5,129 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does That Girl make per month?▴
Based on our ML-calibrated revenue forecast, That Girl earns approximately $546/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like That Girl?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes That Girl?▴
That Girl is published by Solowei Group LTD on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is That Girl's BU Score?▴
That Girl has a BU Score of 67/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.