Thea: Study Smart
70
Quality Score
Strong
Thea: Study Smart
Medium confidence
✍️ bumetric analysis
“
Thea: Study Smart is an iOS app from Thea Study in the News category, currently rated 4.9★ across 1,613 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 70: Strong (healthy traction). For a News app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$578
per month
→
12-mo forecast
$506 – $1823
per month
→
24-mo forecast
$469 – $4218
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$60K
↳ What it cost to build · not monthly revenue
Likely range $45K – $80K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ News complexity ×1.20 | +$10K |
Total estimate
$60K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 16× MRR multiple
💸
~2.1× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 News category multiple | -5% |
Final multiple
16× MRR
👥 Estimated audience size
190K
Lifetime downloads (US-equivalent)
Monthly active
28K
Daily active
12K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$578/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$493 – $1.1K
12 months
$506 – $1.8K
24 months
$469 – $4.2K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 44/100INDIE TIERexpected for tierRevenue Strength
2.8
Product Quality
8.8
Market Position
0.3
Growth Velocity
5.0
Defensibility
2.3
Operational Safety
10.0
Founder Strength
4.9
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $231 - $1446/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.89★ across 1,613 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10K-$18K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.9★)METRIC | +$2,200 | |
| Low install base (1,613 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.1.9
Bugfixes and improvements, including external keyboard print and refresh
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Thea: Study Smart
- Developer
- Thea Study
- Bundle ID
- study.thea
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Award Winning AI Study Tools
- Description
- With Thea, you won't just memorize material, you'll master it.
- Founded
- Not found
- HQ / Address
- Arlington
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.2K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- discord discord.com/invite/6sJuWrNvPe · instagram instagram.com/thea.study · tiktok tiktok.com/@get.thea · youtube youtube.com/@Thea_Study
- Not found
- Phone
- Not found
- Contact page
- theastudy.com/contact
- About page
- theastudy.com/our-story
📈Ratings growth1,763 ratings+1776% lifetimeShow 3-year history estimate ▾
Tracked (52 weeks) Pre-tracking estimate (15 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Feeling overwhelmed by lecture notes, textbook PDFs, and hours of video content? Stop juggling dozens of apps. Meet Thea.study, the all-in-one AI learning platform that transforms your course materials into powerful, interactive study tools in seconds.
Reduce stress and save time with Thea, your smart study partner. We help you master your material efficiently, leaving more time for the things you love.
Thea offers a powerful set of AI tools designed for personalized learning and better results.
UPLOAD ANYTHING, STUDY INSTANTLY: Get started in seconds.… View full description on the official store →
Reduce stress and save time with Thea, your smart study partner. We help you master your material efficiently, leaving more time for the things you love.
Thea offers a powerful set of AI tools designed for personalized learning and better results.
UPLOAD ANYTHING, STUDY INSTANTLY: Get started in seconds.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 3 MB🔞 12+📱 iOS 15.0+🔖 v4.1.9🔄 updated 0d ago🌐 EN📂 News💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-05
⭐
Rating ↓ 4.88 → 4.44 (dropped 0.44★)
2025-03
🚀
First tracked snapshot — initial data captured
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Thea: Study Smart: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 1,613 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Thea make per month?▴
Based on our ML-calibrated revenue forecast, Thea earns approximately $8.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Thea?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Thea?▴
Thea is published by Thea Study on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Thea's BU Score?▴
Thea has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.