Think Dirty
73
Quality Score
Strong
✍️ bumetric analysis
“
Think Dirty is an iOS app from Think Dirty Inc. in the Health & Fitness category, currently rated 4.2★ across 13,880 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 73: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$407/mo · 13K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 📦 Asset bundle (60 MB) | +$4K |
| ⚙ Health & Fitness complexity ×1.40 | +$25K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$1.1M
↳ What it would sell for · not monthly revenue
Marketplace range $900K – $1.5M · 31× MRR multiple
💸
~12× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
31× MRR
👥 Estimated audience size
970K
Lifetime downloads (US-equivalent)
Monthly active
210K
Daily active
73K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 63/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
8.5
Revenue Strength
6.1
Monetization Maturity
5.0
Defensibility
8.4
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.24★ across 13,880 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (13,880 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Good rating (4.2★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.31.0
Great news! Your Ingredient Alerts just got smarter. Every alert list now comes loaded with our recommended ingredients to watch out for, so you're protected from the start. Of course, you can still customize your list anytime to match what matters most to you.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Think Dirty
- Developer
- Think Dirty Inc.
- Bundle ID
- com.thinkdirty.thinkdirtyapp
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, ZH, ZH
Company
- Website
- Not found
- Tagline
- 12.3K
- Description
- Think Dirty® app educates users on potential toxins in household, personal care and beauty products. Just scan the product barcode and Think Dirty will give you easy-to-understand info on the product, its ingredients, and shop cleaner options!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $36.8K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- $1.99 - $199.99 per item
Founder
- Name
- Not found
- X / Twitter
- netflix.com/tudum/articles/the-plasti…
- ca.linkedin.com/company/thinkdirty
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/pages/Think-Dirty/151152… · instagram instagram.com/thinkdirty · linkedin ca.linkedin.com/company/thinkdirty · medium medium.com/think-dirty · tiktok tiktok.com/@thinkdirty · twitter netflix.com/tudum/articles/the-plasti… · youtube youtube.com/watch?v=32u5T6lO8qk&t=5181s
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- thinkdirtyapp.com/about
📈Ratings growth13,880 ratings+8% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Think Dirty is your go-to skincare scanner, beauty product checker, and cosmetic ingredient analyzer — designed to help you decode labels and make safer choices. Loved by over 8 million users, our app makes it easy to learn about potentially toxic ingredients in your skin care, hair care, and cosmetic products. Use our barcode scanner, and Think Dirty instantly delivers easy-to-understand, trustworthy product ratings and ingredient analysis. Whether comparing products, checking for skin allergy triggers, or scanning items in-store, Think Dirty empowers you to shop smarter and live cleaner.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 60 MB🔞 4+📱 iOS 16.0+🔖 v4.31.0🔄 updated 0d ago🌐 EN, ZH, ZH📂 Health & Fitness💰 Paid📺 Ad-supported💎 IAP $1.99 - $199.99 per item
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
⭐
Rating ↑ 4.24 → 4.81 (improved 0.57★)
2026-07
📈
Crossed 50,000 ratings — social-proof flywheel kicking in
2026-07
🔧
Shipped update — v4.8.6.1 → v4.31.0
→ 30 days after: revenue +$36.8K/mo · rating +0.57★ · reviews +42,041 high confidence
2026-06
⭐
Rating ↓ 4.81 → 4.24 (dropped 0.57★)
→ 30 days after: revenue +$36.8K/mo · rating +0.57★ · reviews +42,041 high confidence
2026-06
📸
Refreshed store screenshots — 8 of 8 updated
→ 30 days after: revenue +$36.8K/mo · rating +0.57★ · reviews +42,041 high confidence
2026-05
🔧
Shipped update — v4.29.0 → v4.8.6.1
→ 30 days after: revenue −$28.2K/mo · rating −0.57★ · reviews −41,055 high confidence
2026-04
🔧
Shipped update — v? → v4.29.0
→ 30 days after: reviews +379 high confidence
2026-04
⭐
Rating ↑ 4.04 → 4.81 (improved 0.77★)
→ 30 days after: reviews +379 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +379 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$28.0K/mo · rating +0.77★ · reviews +54,058 high confidence
2024-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.08★ · reviews +52 high confidence
2024-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$65/mo · rating +0.06★ · reviews +129 high confidence
2024-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.14★ · reviews +77 medium · co-occurring
2024-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.14★ · reviews +77 medium · co-occurring
2024-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-10
🚀
First tracked snapshot — initial data captured
2024-10
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
📸
Store Page History
8 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-06-22
Slot 2
2 ver.
2 ver.
2026-05-12
2026-06-22
Slot 3
2 ver.
2 ver.
2026-05-12
2026-06-22
Slot 4
2 ver.
2 ver.
2026-05-12
2026-06-22
Slot 5
2 ver.
2 ver.
2026-05-12
2026-06-22
Slot 6
2 ver.
2 ver.
2026-05-12
2026-06-22
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.52891★ | 934 | 4.52891★ this version |
| 🇧🇷 BR | 4.736★ | 125 | 4.736★ this version |
| 🇨🇦 CA | 4.73155★ | 4,783 | 4.73155★ this version |
| 🇩🇪 DE | 4.46711★ | 152 | 4.46711★ this version |
| 🇫🇷 FR | 4.59091★ | 110 | 4.59091★ this version |
| 🇬🇧 GB | 4.67091★ | 3,224 | 4.67091★ this version |
| 🇮🇳 IN | 4.61864★ | 118 | 4.61864★ this version |
| 🇯🇵 JP | 4.92856★ | 70 | 4.92856★ this version |
| 🇺🇸 US | 4.80908★ | 55,897 | 4.80908★ this version |
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Think Dirty: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Think Dirty Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$37K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 13,880 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Think Dirty make per month?▴
Based on our ML-calibrated revenue forecast, Think Dirty earns approximately $36K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Think Dirty?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Think Dirty?▴
Think Dirty is published by Think Dirty Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Think Dirty's BU Score?▴
Think Dirty has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.