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Threema. The Secure Messenger

67
Quality Score
Solid

Threema. The Secure Messenger

Medium confidence
4.3 ✍️ Editor
✍️ bumetric analysis

Threema. The Secure Messenger is an iOS app from Threema GmbH in the Social Networking category, currently rated 4.3★ across 675 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 67: Solid (established niche player). For a Social Networking app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$14.8K
per month
12-mo forecast
$15.3K – $32.1K
per month
24-mo forecast
$19.0K – $56.9K
per month
MID tier
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$125K
What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~2 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
📦 Asset bundle (108 MB) +$23K
Social Networking complexity ×1.70 +$51K
Total estimate $125K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$900K
What it would sell for · not monthly revenue
Marketplace range $700K – $1.1M · 14× MRR multiple
💸 ~7.2× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
🏷 Social Networking category multiple +5%
Small user base (<1K ratings) -8%
Final multiple 14× MRR
👥 Estimated audience size
60K
Lifetime downloads (US-equivalent)
Monthly active
15K
Daily active
8.2K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Social Networking engagement ~90 installs / rating
🔁 Social Networking D30 retention 25%
📍 DAU / MAU stickiness 0.55
DAU / MAU 55% sticky
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$14.8K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$14.1K – $23.4K
12 months
$15.3K – $32.1K
24 months
$19.0K – $56.9K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 51/100MID TIERunderperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
6.6
Product Quality
6.0
Revenue Strength
4.2
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
  • 💰 Revenue: Modest — $10K - $22K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.27★ across 675 reviews — below category median.
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: dev shipping weekly.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $266K-$473K. Portfolio play ($87K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($6.99)METRIC
+$2,800
worth every pennyREVIEW
+$2,000
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
securityREVIEW
+$1,800
excellent appREVIEW
+$1,500
Mature app (13y old)METRIC
+$1,500
Multilingual (19 languages)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
Good rating (4.3★)METRIC
+$800
Early-stage install base (675 ratings)METRIC
+$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🆕 What's New · v7.2.3

• Fixed a bug related to restoring a Threema Safe backup with an own server

Threema 7.2.1
• Easy device switching: When switching to a new iPhone, Threema data can be transferred directly to the new device using Quick Start
• Various performance optimizations… Full release notes →

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Threema. The Secure Messenger
Developer
Threema GmbH
Bundle ID
ch.threema.iapp
App Store URL
Open in App Store
Category
Social Networking
Content rating
4+
Languages
BG, CS, NL, EN, FR, DE, IT, JA, KO, PL, PT, RU, ZH, SK, ES, SV, ZH, TR, UK

Company

Website
Not found
Tagline
Highly Secure Communication – Designed for Maximum Confidentiality
Description
The secure instant messenger from Switzerland. GDPR-compliant messaging for individuals and organizations that value security and data protection.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$60.3K/mo
Top-grossing rank
🇩🇪#21 /100   🇦🇺#44 /100   🇮🇳#92 /100
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
x.com/ThreemaApp
LinkedIn
linkedin.com/company/threema
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Socials
linkedin linkedin.com/company/threema · twitter x.com/ThreemaApp
Email
Not found
Phone
Not found
Contact page
threema.com/en/support/private
About page
threema.com/en/use-cases/ms-teams-alt…
📈Ratings growth676 ratings+18% lifetimeShow 3-year history estimate ▾Jun 2023Jun 2025Jun 2026
Tracked (56 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank3 countries
🇩🇪DE
#21 /100
🇦🇺AU
#44 /100
🇮🇳IN
#92 /100
📊Category Rank Trajectory#21 now · best #6 · worst #33
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
💰Pricing History$0.00 → $6.99 (+0%)
🚀Version Release Timeline3 releases tracked
v7.2May 2026v7.2.1May 2026v7.2.3Jun 2026
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Threema is the world’s best-selling secure messenger, used by more than 12 million people in over 175 countries, developed in Switzerland, and designed with privacy and data protection in mind. Whether chats, calls, or files, everything is end-to-end encrypted, and no data trail is left behind. Instead of a phone number or email address, a randomly generated Threema ID serves as a unique identifier – anonymous and secure. Threema protects what really matters: your privacy.

Advantages of Threema:
• Text and voice messages, including emoji reactions… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 108 MB🔞 4+📱 iOS 17.0+🔖 v7.2.3🔄 updated 0d ago🌐 BG, CS, NL, EN, FR +14📂 Social Networking💰 Paid
📅

What Worked™ · Development Pipeline

9 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $6.99 price point
2026-05
🔧
Shipped update — v? → v7.2
2026-04
Rating ↑ 3.76 → 4.20 (improved 0.44★)
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
2016-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2014-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2013-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2013-06
Rating ↑ 4.00 → 4.50 (improved 0.50★)
2013-06
🚀
First tracked snapshot — initial data captured
🌍

Multi-Country Performance

Available in 9 of 9 monitored markets
MarketRatingReviewsCurrent version
🇦🇺 AU4.27044★1594.27044★ this version
🇧🇷 BR4.31667★604.31667★ this version
🇨🇦 CA4.53691★1494.53691★ this version
🇩🇪 DE4.23177★7,9434.23177★ this version
🇫🇷 FR4.37405★1314.37405★ this version
🇬🇧 GB4.05263★1524.05263★ this version
🇮🇳 IN4.20896★674.20896★ this version
🇯🇵 JP3.90196★513.90196★ this version
🇺🇸 US4.27407★6754.27407★ this version
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Threema. The Secure Messenger: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

More by Threema GmbH

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📦 Portfolio summaryINDIE studio
5apps·$87K/mocombined
Lead-app heavy — top app contributes 69%

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About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·Medium confidence

Why medium confidence: 675 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does Threema. The Secure Messenger make per month?
Based on our ML-calibrated revenue forecast, Threema. The Secure Messenger earns approximately $60K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Threema. The Secure Messenger?
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Threema. The Secure Messenger?
Threema. The Secure Messenger is published by Threema GmbH on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Threema. The Secure Messenger's BU Score?
Threema. The Secure Messenger has a BU Score of 67/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.