How much does Upward make per month?

Based on our ML-calibrated revenue forecast, Upward earns approximately $36K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Upward?

Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Upward is published by Affinity Apps, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Upward's BU Score?

Upward has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Upward: Dating for Christians

Quality Score

Strong

Upward: Dating for Christians

Name: Upward: Dating for Christians — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Upward: Dating for Christians revenue, Upward: Dating for Christians app analytics, mobile app revenue estimate, Social Networking revenue, iOS app revenue

High confidence

4.3 ✍️ Editor

✍️ bumetric analysis

“

Upward: Dating for Christians is an iOS app from Affinity Apps, LLC in the Social Networking category, currently rated 4.3★ across 156,412 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 79: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$3.5M

per month

→

12-mo forecast

$3.7M – $5.7M

per month

→

24-mo forecast

$4.4M – $8.2M

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$155K

↳ What it cost to build · not monthly revenue

Likely range $115K – $210K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~4 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (243 MB)	+$40K
⚙ Social Networking complexity ×1.70	+$63K

Total estimate $155K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$600K

↳ What it would sell for · not monthly revenue

Marketplace range $450K – $800K · 16× MRR multiple

💸 ~3.9× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
🏷 Social Networking category multiple	+5%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 16× MRR

👥 Estimated audience size

14.0M

Lifetime downloads (US-equivalent)

Monthly active

3.5M

Daily active

1.9M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Social Networking engagement	~90 installs / rating
🔁 Social Networking D30 retention	25%
📍 DAU / MAU stickiness	0.55

DAU / MAU 54% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$3.5M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$3.5M – $4.7M

12 months

$3.7M – $5.7M

24 months

$4.4M – $8.2M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 58/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

6.6

Product Quality

8.7

Revenue Strength

6.5

Monetization Maturity

1.0

Defensibility

6.6

Market Position

1.8

Operational Safety

10.0

💰 Revenue: Healthy — $1.4M - $7.7M/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.35★ across 156,412 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: dev shipping weekly.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $63.0M-$112.0M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (156,412 ratings)METRIC		+$12,000
Paid app ($0.00)METRIC		+$2,800
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
cancelledREVIEW		−$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
too expensiveREVIEW		−$1,000
Good rating (4.3★)METRIC		+$800
Established app (6y old)METRIC		+$800

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v12.8.2

Bug fixes and performance improvements.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Upward: Dating for Christians
Developer: Affinity Apps, LLC
Bundle ID: com.affinityapps.twozerofour
App Store URL: Open in App Store
Category: Social Networking
Content rating: 17+
Languages: EN, FR, DE, ES

Company

Website: Not found
Tagline: Where Faith and Values Meet
Description: Upward is a new, FREE app focused on creating a community for Christian men and Christian women to connect based on similar likes and interests.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: $400.0K ($360.0K – $440.0K)AI medium
AI annual estimate: $4.8M/yr
ML model estimate / mo: $36.1K/mo
Top-grossing rank: 🇨🇦#40 /100 🇺🇸#44 /100
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

✨AI Revenue EstimateCONFIDENCE: MEDIUM

The iOS app "Upward: Dating for Christians" is estimated to generate approximately $400,000 in monthly revenue, based on recent data. This translates to an estimated annual revenue of $4.8 million.

Sources mentioned: Sensor Tower, Apple App Store, Reddit

📈Ratings growth156,412 ratings+50% lifetimeShow 3-year history estimate ▾

Tracked (26 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Top Countries — Grossing Rank2 countries

🇨🇦CA

#40 /100

🇺🇸US

#44 /100

📊Category Rank Trajectory#40 now · best #39 · worst #100

Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart

🚀Version Release Timeline4 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

UPWARD

Upward. The #1 dating app for Christian singles in the U.S. in 2020 and 2021
Connect, chat, and meet with Christian singles searching for meaningful relationships built on faith and shared values.
 
Upward is the app for Christian singles. A fun, fresh, free, and simple-to-use app where Believers meet.
 
Our mission is simple: To create a faith-based community for single Christian men and women to connect based on shared beliefs, shared values, and similar likes and interests.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 243 MB🔞 17+📱 iOS 16.0+🔖 v12.8.2🔄 updated 0d ago🌐 EN, FR, DE, ES📂 Social Networking💰 Free

📅

What Worked™ · Development Pipeline

8 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

🔄

Monetization changed: paid → free

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

2026-03

⭐

Rating ↑ 1.68 → 4.40 (improved 2.72★)

2025-10

📈

Crossed 100 ratings — social-proof flywheel kicking in

2025-09

📈

Crossed 50 ratings — social-proof flywheel kicking in

2025-09

📈

Crossed 10 ratings — social-proof flywheel kicking in

2025-09

🚀

First tracked snapshot — initial data captured

2025-09

⭐

Rating ↑ 1.00 → 1.33 (improved 0.33★)

🔎

ASO Keyword Positions

BEST RANK #30

Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.

dating·#30🇺🇸

Last sweep: 2026-05-19 · iTunes Search API

🌍

Multi-Country Performance

Available in 6 of 9 monitored markets

Market	Rating	Reviews	Current version
🇧🇷 BR	4.42856★	14	4.42856★ this version
🇨🇦 CA	4.28265★	5,268	4.28265★ this version
🇩🇪 DE	4.125★	24	4.125★ this version
🇫🇷 FR	3.66667★	18	3.66667★ this version
🇬🇧 GB	4.37777★	450	4.37777★ this version
🇺🇸 US	4.34858★	157,498	4.34858★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Upward: Dating for Christians: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →